China Toy Fair


Chipmunks Franchise Increases Merchandising Program

Leading up to the holiday release of Alvin and the Chipmunks: Chipwrecked!, Fox Consumer Products and Bagdasarian Productions have enlisted a wide range of partners to fuel an increased merchandising program for the Chipmunks franchise. The new program aims to widen its consumer base to reach young girls with products based around The Chipettes, the fashionable female rock stars of the group.

Just Play, LLC will create basic feature and novelty plush items, with Vivid Imaginations as the UK distributor. Santa’s Best will produce a holiday merchandise line, and Gipsy will introduce a specialty plush line in France.

Majesco will once again spearhead the development of the video game based on the upcoming film. Ty will continue to produce a specialty toy line, and Build-A-Bear will re-offer its top-selling line of stuffable plush featuring Alvin and Brittany, as well as pre-stuffed plush of other main characters.

HarperCollins will rejoin the program with a wide variety of published products, including beginning readers, novelizations, sticker books, and storybooks. Bendon Publishing will publish a line of activity, board, and coloring books along with flashcards and workbooks. Editora Alstro Astral will introduce a book program in Brazil.

There will also be increased merchandising in food, apparel, and accessories products.

Teletubbies to be Made into Beanie Babies

Tinky Winky, Dipsy, Laa-Laa, and Po will soon hit store shelves in the form of Beanie Babies as a part of a new partnership between BBC Worldwide and Ty. The deal will transform the Teletubbies characters into six-inch Beanie Babies, which will be available in the UK and Ireland this fall/winter.

Teletubbies was created by Ragdoll Productions for BBC, and has aired in more than 120 countries. The brand has sold more than 33 million DVDs and videos and 50 million plush toys.

The Toy Book’s Toy Report 12/07/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

Aurora World Files Copyright Infringement Lawsuit Against Ty

 

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Aurora World, Inc. has filed a lawsuit against Ty, Inc. for copyright infringement regarding Aurora’s plush line YooHoo & Friends and Ty’s Beanie Boos. The lawsuit, which is filed in federal court, also claims four other violations based on the Lanham Act, California Business and Professions Code, and common law for misappropriation and unfair competition.

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