China Toy Fair


EA Sports UFC to Feature Bruce Lee

Bruce_LeeThe legendary Bruce Lee, considered the father of mixed martial arts, will make his historic first step into the Octagon in EA Sports UFC from Electronic Arts Inc. and the Ultimate Fighting Championship (UFC). The game is scheduled to launch on June 17, and fans can complete the game’s career mode at Pro difficulty to unlock him.

A recently released trailer, EA Sports UFC Gameplay Series: Bruce Lee Reveal, shows Bruce Lee realized in the game.

EA Sports UFC to Feature Female Fighters

female-fighter-blogheader_656x369-1

Electronic Arts Inc. has announced that EA Sports UFC will feature playable female fighters for the first time ever in a UFC video game. This moment is being headlined by UFC Women’s Bantamweight champion Ronda Rousey and top bantamweight contender Miesha Tate.

Starting next Spring, players will be able to “Feel the Fight” in the Octagon and experience the power of Rousey’s signature armbar, the intensity of Tate’s grappling, and many other fighting styles from an esteemed roster of female fighters in EA Sports UFC.

EA Sports UFC is in development at EA Canada in Vancouver and will be available for the Xbox One and the PlayStation 4. The game has not yet been rated.

Round 5 Releases Hall of Fame Edition Figures of Chuck Liddell, Randy Couture, and Royce Gracie

Round 5 President Damon Lau has announced the release of three new Hall of Fame Edition figures as part of the Ultimate Collector Series 11 lineup.

The Hall of Fame release includes former UFC light heavyweight champion and the UFC’s first mainstream cross-over star, Chuck “The Iceman” Liddell; five-time champion, Randy “The Natural” Couture; and the first ever UFC tournament champion, Royce Gracie.

All three Hall of Fame figures are individually numbered, with a limited run of 500 units per character. As a bonus for collectors, the Hall of Fame figures are constructed out of a clear plastic, something completely new for Round 5.

Each Hall of Fame Edition figure in Ultimate Collector Series 11 arrives on shelves in collectible and protective UFC-themed packaging that includes a short bio detailing the individual fighter, as well as the date of their Hall of Fame Induction.

The Hall of Fame Edition figures will be available only at specialty boutiques and select online retailers around the world. For more information, go to round5.com.

Round 5 Releases Officially Licensed Bruce Lee Dragon Fists

Slip these oversized fists over your hands and get ready for some fun. Styled after the iron hands of Bruce Lee, the Fists of Fun feature internal electronics and speakers. Each movement and strike triggers the sound of Bruce Lee-inspired whoops and war cries. Now you can wield the iron, or in this case foam, fists of Bruce Lee, without the worry and hassle of challenge match battles. Visit the Round 5 website to purchase.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

JAKKS to Give Away UFC Tickets and Toys to Facebook Fan

JAKKS Pacific is giving away a UFC prize pack, which includes a pair of tickets to UFC 107 in  Memphis, Tennessee on December 12 and a full set of JAKKS UFC action figures and toys to one lucky Facebook Fan!
Become a fan of the JAKKS UFC Action Figures Facebook page by December 1, 2009 to automatically be entered to win the JAKKS UFC prize pack, which includes 2 tickets to UFC 107 (the main event title fight will be BJ Penn vs. Diego Sanchez), air transportation to Memphis for 2 people, hotel accommodations for 1 night in Memphis (double occupancy), a full set of JAKKS UFC Wave 0 Action Figures, the Official Scale Octagon Playset, and a replica UFC Championship Belt.

You must be 18 years of age or older to participate. This special Facebook giveaway will run until noon, PST on December 1, 2009. The winner will be announced thereafter on JAKKS’ Facebook page. Visit www.facebook.com and search “UFC Action Figures – JAKKS Pacific” to become a fan.