Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded
collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.
The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.
Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.
















COMMENTARY: Spring into Outdoor Toys
With the recent beautiful weather in New York City, our office is gearing up for spring. We’ve been testing out everything from bikes and scooters to bubble toys and R/C vehicles. We’ve been looking at eco-friendly toys to celebrate Earth Day and flying planes and bionic birds. But there are certain toys that have really triggered my own memories of spring as a child and the activities I used to do with my family.
So save the tech toys for a rainy day, and get outside and play! Make some memories of your own!
For more commentary from Ali, click the Commentary tab on our homepage. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!