Entertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.
As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of the TV series, Thunderbirds, in September, the licensor today unveiled details of toy partnerships to bolster the brand’s classic licensing program. ITVS GE is working with its partners to launch new lines of limited edition products targeting collectors and fans of the original series.
Prosafe, a not-for-profit professional organization for market surveillance authorities and officers throughout Europe, has launched a two-year joint action in which it will partner with 35 market surveillance authorities from 27 European Union (EU) member states and European Free Trade Agreement countries. The action is intended to target non-compliant products in five categories, which include noisy toys.
Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
According to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.
According to Bulldog Licensing, the brand new Sindy collectible doll range, from Robert Tonner, will make its retail debut at Harrods later this month. Sindy is a British fashion icon first launched in 1963, which became the biggest-selling toy in the UK by the late ’60s, enjoying sales throughout the 70s, 80s, and 90s, to go with a large adult fan base.
The U.S.-based Robert Tonner has tapped into the enduring popularity of Sindy with an exquisite recreation of her 1972 Trendy Girl collection, which is one of the most sought after of Sindy’s original ranges of dolls. Both original and modern clothing styles have been developed to accompany the release.
BBC Worldwide ANZ will represent Sooty across television, merchandise, theatrical, and digital rights, including distribution of the kids TV program The Sooty Show.
UK broadcaster CBeebies has commissioned a brand new preschool series, Twirlywoos, from Ragdoll Productions. The series, set to air next year, will revolve around the Twirlywoos: four small, bird-like characters who are inquisitive, enthusiastic, and constantly looking to learn something new about the world.
Twirlywoos will combine stop-frame animation and live action sequences set in the real world. It will be produced in association with DHX Media, which will handle global distribution, merchandising, brand management, and marketing. DHX Brands, the consumer products arm of DHX Media, has signed a global master toy deal with Golden Bear Toys, which will launch product in 2016, with a key focus on plush and plastics (play sets/figurines), bath toys and games, and activity products.
Dan Sugrue has joined Jazwares LLC as its UK sales director, and will lead the London-based sales force at retailers across the region. Most recently, Sugrue served as business manager for Flair Leisure Products Ltd.
The news follows the recent announcement of an investment by Allegheny Capital Corporation, and marks the company’s continued global growth and firm commitment to the expansion of its UK operation.
GP Flair has announced that it will be the new UK and Ireland distribution partner for a new range of WWE construction figures and play sets. The new collection, manufactured by U.S. toy company The Bridge Direct, is expected in stores in the late summer.
Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct, and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.