Joint Market Surveillance Action in Europe to Target Non-Compliant Noise-Making Toys

Prosafe, a not-for-profit professional organization for market surveillance authorities and officers throughout Europe, has launched a two-year joint action in which it will partner with 35 market surveillance authorities from 27 European Union (EU) member states and European Free Trade Agreement countries. The action is intended to target non-compliant products in five categories, which include noisy toys.

[Read more...]

Spin Master Named Global Toy Partner for Relaunch of Iconic Noddy Franchise

Noddy1Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.

[Read more...]

Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids Over Cartoons

NETFLIX, INC. LOGOAccording to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.

[Read more...]

Robert Tonner to Release New Sindy Dolls through Harrods

SIndyTonnerRangeAccording to Bulldog Licensing, the brand new Sindy collectible doll range, from Robert Tonner, will make its retail debut at Harrods later this month. Sindy is a British fashion icon first launched in 1963, which became the biggest-selling toy in the UK by the late ’60s, enjoying sales throughout the 70s, 80s, and 90s, to go with a large adult fan base.

The U.S.-based Robert Tonner has tapped into the enduring popularity of Sindy with an exquisite recreation of her 1972 Trendy Girl collection, which is one of the most sought after of Sindy’s original ranges of dolls. Both original and modern clothing styles have been developed to accompany the release.

Sooty Heads to Australia, New Zealand Following BBC Worldwide Partnership

Oct7.SootyRedan Alchemy LLP has named BBC Worldwide as the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand.

BBC Worldwide ANZ will represent Sooty across television, merchandise, theatrical, and digital rights, including distribution of the kids TV program The Sooty Show.

Sooty, the yellow bear that made his TV debut on the BBC’s Talent Night in the 1950’s, has recently been revived for a new generation of fans in the UK with The Sooty Show airing daily on CITV.

 

 

 

DHX Media Signs Golden Bear Toys as Twirlywoos Master Toy Partner

UK broadcaster CBeebies has commissioned a brand new preschool series, Twirlywoos, from Ragdoll Productions. The series, set to air next year, will revolve around the Twirlywoos: four small, bird-like characters who are inquisitive, enthusiastic, and constantly looking to learn something new about the world.

Twirlywoos will combine stop-frame animation and live action sequences set in the real world. It will be produced in association with DHX Media, which will handle global distribution, merchandising, brand management, and marketing. DHX Brands, the consumer products arm of DHX Media, has signed a global master toy deal with Golden Bear Toys, which will launch product in 2016, with a key focus on plush and plastics (play sets/figurines), bath toys and games, and activity products.

Dan Sugrue Joins Jazwares LLC as UK Sales Director

jazwaresDan Sugrue has joined Jazwares LLC as its UK sales director, and will lead the London-based sales force at retailers across the region. Most recently, Sugrue served as business manager for Flair Leisure Products Ltd.

The news follows the recent announcement of an investment by Allegheny Capital Corporation, and marks the company’s continued global growth and firm commitment to the expansion of its UK operation.

GP Flair Distributes WWE Construction Toys, Play Sets from The Bridge Direct in UK, Ireland

wweGP Flair has announced that it will be the new UK and Ireland distribution partner for a new range of WWE construction figures and play sets. The new collection, manufactured by U.S. toy company The Bridge Direct, is expected in stores in the late summer.

Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct, and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.

The UK’s Top 10 Best-Selling Toys to Date

The UK’s Top 10 best-selling Toys year to date (April 2013)

  1. Vivid ImaginationsMoshi Monsters Moshling Figures
  2. Lego‘s Lego Minifigures
  3. Leapfrog‘s Leappad Explorer Tablet
  4. Hasbro‘s Furby Hot and Cool
  5. Vivid ImaginationsMoshi Monsters Blind Bag
  6. Mattel‘s Monster High Doll
  7. Leapfrog‘s Leapfrog Explorer Game
  8. VTech‘s Innotab Learning Tablet
  9. Mattel‘s Cars 2 Character Clipstrip
  10. Flair‘s TMNT Basic Figures

Source: The NPD Group

Toy Story Becomes UK’s Fifth-Largest Toy License

The NPD Group has reported that Toy Story has become the UK’s fifth-largest toy license, and the best selling movie-based license this year to date. Research from the group shows that licensed Toy Story 3 toys have sold an estimated £11m at retail in the UK during the first six months of 2010. Toy Story 2 toy sales in the UK totaled £7m over the comparable 25-week time period in 2000.

By category, Toy Story action figures topped the list of sales, representing almost one-third of all Toy Story toys sold in the UK. Other top categories included building sets, outdoors and sports toys, youth electronics, and games/puzzles.

Toy Story 3 released in the UK on Monday, July 19 (today).