Uncle Milton Sold by Transom Capital Group

As reported by Transom Capital Group, Uncle Milton Industries Inc. has been sold to KCB Management. Founded in 1946, Uncle Milton creates, develops, and markets science and nature-based toys, including the company’s flagship Ant Farm, to children of all ages.

“The strides that Uncle Milton has made under Transom Capital’s ownership cannot be understated,” said Uncle Milton president Frank Adler. “Without a doubt, Transom Capital has been a key strategic sounding board to Uncle Milton’s management team.”

Uncle Milton’s portfolio includes such licensed product lines as the In My Room, Star Wars Science, and National Geographic brands. Terms of the transaction were not disclosed. The sale of Uncle Milton represents Transom Capital’s second successful exit during the past 12 months.

COMMENTARY: Lighting Up Imaginative Play: Light-Up Toys Provide Magical Fun For Kids

When I attended Fall Toy Preview in October, I had a conversation with a few industry executives about how when companies expand their line to include glow-in-the-dark or light-up SKUs, it often signals the end of the brand. They referred to glow-in-the-dark and light-up products as a “last resort,” and said it typically means that there are no other possible innovations for the product line.

However, I know a certain 4-year-old boy who would absolutely disagree with this idea, along with his 8-year-old sister (aka my niece and nephew!). LED lights have a strange magic to them—especially for kids. The bright colors they provide, just like glow-in-the-dark effects, seem like something out of a fantasy story that kids go crazy over—no matter how simple the technology actually is. There are some great new products hitting the market that reflect how great glow can be, here are some of my favorites:

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Tracer Racers, from Skullduggery, utilize Light Trail Technology as they blaze streaks of light on the glow-in-the-dark track. That’s right—LEDs AND glow play patterns. Lights galore! Magic frenzy!—and there’s more! Each Tracer Racer beams down purple light rays from its undercarriage onto the track, which is specially engineered to emit glow remnants only after the racer has passed. The new Tracer Racer drag racing sets include a 10-foot single lane set including one racer, an 8-foot double lane set with two racers, and a 12-foot double lane loop set with a light-up finish gate and two racers. The company will also introduce trucks to the line this year. Kids ages 6 and up are sure to enjoy all of the amazing light-up elements in this toy. [Read more...]

COMMENTARY: Easing Kids’ Nighttime Fears One Toy at a Time

It’s 9 p.m.—already well past bedtime—and your little one is still buzzing about the house in his or her favorite footie pajamas begging to play with just one more toy for just five more minutes. Whether it’s because they are restless or afraid of the dark, looming shadows in their room, getting kids down at the end of a long day can be a challenge. While you’d probably like the toy box to stay shut so you can get them off to bed, there are actually some great toys on the market that can assist you in this (often) headache-inducing process.

DinoRoar.Baby'sFirst.GoldbergerPart of the Baby’s First line, from Goldberger Toys, Dino Roar is great for kids who get scared when bedtime rolls around. The adorable baby doll is dressed in a pink or blue dinosaur costume, so both boys and girls can enjoy the security Dino provides. Little ones can press Dino’s belly for a “roar” sound that’s sure to intimidate any scary monsters lingering in the closet or under the bed. Dino’s glowing face and soft feel give kids ages 18 months and up security while falling asleep.

StarShineWatchdogs.KellytoyFor kids a bit older, Starshine Watchdogs, from Kellytoy USA, are ready to protect and serve at bedtime. Orion (blue) and Skye (pink) are cuddly plush puppies. They each say reassuring phrases, such as “don’t worry, I’m here,” and “all secure, sleep tight.” By pressing Orion or Skye’s right paw, the included Star Light nightlight illuminates the room, but automatically shuts off after a few minutes. Parents can even purchase additional Star Lights for other areas of the house, in case kids need to get up in the middle of the night to use the bathroom or get a glass of water. The bright star on the puppies’ chest also glows when kids press their left paw. These pups are great for travel.

Hello Kitty Lullalight, from Tech 4 Kids

Hello Kitty Lullalight, from Tech 4 Kids

Night lights are great for kids who have trouble with the dark, but throwing their favorite characters into the mix can make them feel even more secure at night. Spot Lite is a line of light-up character-based products from Tech 4 Kids. Including in the line are Lullalights, which are dome-shaped nightlights that glow and play lullabies. Featuring characters including the Smurfs, Hello Kitty, and Moshi Monsters, Lullalights project a colorful character image on the bedroom ceiling. Nite Friends are shaped nightlights also featuring kids’ favorite characters. They have an auto shut-off and are wireless, making them great for travel.

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Wall Friends, from Uncle Milton, not only serve as a nightlight, but as a piece of room décor. Available in multiple popular characters including Doc McStuffins, Cinderella, Jake the Pirate, Lightning McQueen, Minnie, and Mickey, Wall Friends easily adhere to bedroom walls. Each Wall Friends includes a remote, so kids can interact with them and hear their favorite characters say familiar phrases without getting out of bed. Wall Friends even feature two brightness settings and an auto shut-off.

All of these innovative products provide parents with an easy way to get their kids safely settled into bed at night. Easing their fears in a fun way with plush, dolls, or their favorite characters will make them stop begging to sleep in mom and dad’s room, and keep them better rested for the busy day on the horizon.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Not All Science Toys are Created Equal

Not all science toys are created equal. Today’s kids live in a world oozing with technology, discovery, gizmos, and gadgets—and toy store shelves reflect this environment. Classics, such as volcano kits and fossil excavation sets, will always retain their charm and their ability to excite and inspire kids. However, more high-tech items, such as solar-powered robots and hovercrafts, are the toys of today—and tomorrow.

There is immeasurable value in science toys. Kids gain knowledge and understanding of the world around them by immersing themselves in a hands-on activity that lets them comprehend how things work, where things come from, or how to use one thing to power another. Providing kids with fun and exciting alternatives to mind-numbing video games or TV shows is a great way for parents and caregivers to encourage learning and positive play, even outside of school hours.

Hovercrafts, once a thing of sci-fi and fantasy, are now a reality. Thames & Kosmos offers kids the opportunity to build their own working hovercraft with the Air Stream Machines kit. The kit teaches kids about air mass and air pressure by letting them experiment with propellers, impellers, blower motors, and fans. Kids can even build a batting machine that suspends a ball on top of the stream of air. [Read more...]

COMMENTARY: Kids Can Have Pets with Living Toys

Every kid wants a pet. Some start small, asking for a goldfish or a hermit crab; others go all-out from the get-go and ask for a pony; many more go for a more attainable, yet oft-denied option: a dog or cat.

For parents that want to let their kids have a pet but don’t want to take on the responsibilities of a larger animal, there are plenty of toy choices that will let kids have the enjoyment of a live pet.

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Sea-Monkeys are a classic item that originated in the 1950s. Kids “hatch” their own brine shrimp—nicknamed Sea-Monkeys—from numbered packets and follow instructions in an enchantedly illustrated instruction booklet, depicting the Sea-Monkeys as a magical underwater society. The graphic element of Sea-Monkeys is enough to lure many kids in, but watching the Sea-Monkeys come to life and grow keeps kids interested, and teaches them responsibility as they must feed their pets each week. [Read more...]

Transom Capital Group Acquires Uncle Milton

Los Angeles-based private equity firm Transom Capital Group has acquired Uncle Milton Industries, Inc. Terms of the transaction were not disclosed.

“Toys have been a large part of my life, so it was important to me, personally, that the company find a partner who demonstrated a real commitment to the Uncle Milton legacy,” said Steve Levine, one of the owners of the company, in a press release. “Transom Capital was simply the right fit. They exhibited the same passion for the industry and quickly understood the key issues and dynamics that underlie the company’s success.”

Ken Firtel, managing director of Transom Capital, believes Uncle Milton is “a cornerstone acquisition” for its portfolio. “The founders, the Levine family, have safeguarded the company’s sterling reputation for over half a century by introducing fun and educational toys consistent with the brand’s focus. We believe that Transom Capital can add a level of operational sophistication that will improve its performance both from a top and bottom line perspective,” Firtel said.

Sherwood Partners served as an advisor to Uncle Milton during the transaction.