CJ E&M, an Asian content and media company, and UNESCO, the United Nations Educational, Scientific, and Cultural Organization, have partnered to support UNESCO’s girls’ education global campaign with Rainbow Ruby, CJ E&M’s new preschool animation series. [Read more...]
By Steve John, Director of All Fancy Dress
Once upon a time there was a parent who struggled to involve her child in reading. The little girl simply did not have any interest in books and just wanted to play with her dolls. The mother didn’t know what to do; she tried everything from creating different voices and facial expressions to helping her daughter read the book aloud. Then came World Book Day.
Organised by the United Nations Educational , Scientific and Cultural Organization (UNESCO), World Book Day aims to encourage children to read, fight against illiteracy and have schools across the country excited about the stories and characters they’re about to discover. The event has become increasingly successful, with children excited to purchase a book using their free token. The token can be used to purchase an array of World Book Day stories or put towards a different book that isn’t in the collection. [Read more...]