COMMENTARY: Toys Meet Theme Parks and Resorts, or, How You’ll Be Spending Your Summer Vacations

Legoland Florida Resort

Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.

[Read more...]

Nintendo Partners with Universal Parks & Resorts for Theme Park Attractions Based on Nintendo Games and Characters

NintendoNintendo and Universal Parks & Resorts will bring the world of Nintendo to life at Universal theme parks, with experiences based on Nintendo’s wildly popular games, characters, and worlds. Through the partnership, Nintendo will be expanding the reach and popularity of its characters and intellectual property.

The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s best-known characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.

The Wizarding World of Harry Potter to Come to Hollywood

Warner Bros. Entertainment and Universal Parks and Resorts are bringing The Wizarding World of Harry Potter to Universal Studios Hollywood. The popular themed land debuted in Orlando in June 2010, and includes Hogwarts Castle, Hogsmeade, and multiple themed attractions. The two companies also announced their plans to significantly expand The Wizarding World of Harry Potter at Universal Orlando Resort. Specific details of the expansion will be announced over time.

[Read more...]