China Toy Fair


COMMENTARY: Despicable Me 2: An Instant Feel-Good Favorite

DM2 LogoDespicable Me 2 explores all kinds of love: Father-daughter love, admiration for a co-worker, new love, puppy love, motherly love, male camaraderie, and, of course, Minion love. A fun flick for the whole family, the sequel to the 2010 hit is a heart-warming 98 minutes full of life lessons, slapstick, and downright adorableness.

Former super-villian Gru (Steve Carell) has given up the good (bad) life for his three little girls, Margo (Miranda Cosgrove), Edith (Dana Gaier), and Agnes (Elsie Fisher). Moving on from his evil days, he decides to explore the wonders of jam and jelly making and small business. However, his evil roots catch up to him soon enough and he is enlisted by the Anti Villian League (AVL). Together with his AVL partner, Lucy (Kristen Wiig), Gru goes undercover to apprehend a dangerous transmutation formula, which the AVL fears has fallen into the wrong hands. With a few likely suspects easily identified, Gru and Lucy embark on their mission to save the world.

Growing from the first film, Gru is now faced with all of the joys of fatherhood, including dressing up like a Fairy Princess, aiding in performance rehearsals, and steering love-sick boys away from his daughter’s direction. Though, he may appear to have become a bit love-sick himself. No longer orphans, the girls have clearly acclimated to their life with Gru as their dad, but they are eager for Gru to find love, and simultaneously, a mother figure. [Read more...]

Ubisoft Launches House, M.D. Game For Facebook

 

Ubisoft announces House, M.D.: Critical Cases is now available on Facebook. Based on the TV series House, the game lets fans take on the roles of their favorite doctor-detectives. Players work to diagnose and cure the most critical cases before time runs out. Free to Facebook members, the game can be played with friends and other fans of the show.

House, M.D.: Critical Cases is licensed through Universal Partnerships & Licensing, on behalf of NBCUniversal Television Consumer Products Group.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Travel Back to the Future With Looney Labs’ New Card Game

Looney Labs, creator of card game Fluxx, announced a partnership with Universal Partnerships & Licensing that will yield a new card game based on the Back to the Future franchise. The card game features scenarios from all three Back to the Future movies and has players working to un-invent the time travel.

Players use a quarter of the cards to construct a timeline of movie-related events. From there, players assume the role of the movie’s future descendants as they make sure key events occur. The game is set to release September 3, several weeks before the movie trilogy appears for the first time on Blu-ray in celebration of the 25th anniversary of the first film. The anniversary edition of the films comes out October 26.