Hasbro Revs Up Its Licensing Programs

June 9, 2010 By

The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.

Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.

Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.

Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).

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Harry Potter Park Will Open This Spring

March 8, 2010 By

Although Universal has not announced an exact date, the new Harry Potter theme park in Orlando, Fla., has been scheduled to open this spring.

The Wizarding World of Harry Potter will include rides for thrill seekers, such as “Dragon Challenge,” and more family orientated attractions such as “Flight of the Hippograff.” The park will also include themed shops and restaurants inspired by the Harry Potter series, such as “Honeydukes,” which sells chocolate frogs, and a British themed restaurant named “Three Broomsticks.” Above is the first picture of the Hogwarts Express in Hogsmeade Station.

The official website for the Harry Potter park allows users to take a virtual tour of the park, using a combination of real-life and computer-generated images to show what the park will look like when it is completed.

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Twilight Star Casted in 3-D Stretch Armstrong Movie

February 9, 2010 By

Universal Pictures has announced that Twilight star Taylor Lautner will play the title character in the studio’s upcoming movie based on Hasbro’s popular toy Stretch Armstrong. The Stretch Armstrong movie, which will be in 3-D, is set to be released in 2012.

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The Toy Book’s Toy Report 11/10/09

November 11, 2009 By

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.

To view click here.

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Ouija Board Game to Become Movie

November 3, 2009 By

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According to a Hollywood Reporter blog, Universal Pictures and Hasbro are working on a screen adaptation of the board game Ouija. The movie is being described as a “supernatural action-adventure movie” written by Lost executive producers/writers Edward Kitsis and Adam Horowitz. It’s expected that certain rules of the game will find its way into the plot, such as never use Ouija alone, never use it in a graveyard, and always say good-bye.

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