Upper Deck, HIT Entertainment Release Thomas and Friends Trading Cards

The Upper Deck Company, in conjunction with HIT Entertainment, has released the first trading cards of long-running television show Thomas and Friends. The trading cards, Thomas and Friends Sodor Adventures Collectipak, is an 18-card set including stickers, tattoos, and pop-up cards features characters from the show.

The set is targeted to children ages 3 to 6, and is based on the travels of Thomas and the other characters around the Island of Sodor. Players journey around the islands and help the engines get back to Tidmouth Sheds.

Upper Deck plans to release additional trading card sets based on the series. The second set will launch in November.

HIT Partners with New Licensees for Thomas & Friends

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HIT Entertainment has signed new licensees to develop, manufacture, and market new Thomas & Friends products. The agreement marks the first time HIT has worked with Tara Toys, Think Wow Toys, The Toy Workshop, and Upper Deck.

Tara Toys will develop a new arts and crafts line for the property including magnetic sets, rolling art desks, activity cases with pads, markers, crayons and stampers, giant activity floorpads, Sit n’ Play activity trays, and 5-in-1 activity easels.  All of Tara Toys’ Thomas items will be available at both mass and specialty stores starting this fall.

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The Toy Book’s Toy Report 11/17/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/17/09.

To view click here.

Upper Deck Teams with Operation Gratitude for Military Care Packages

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The Upper Deck Company has partnered with Operation Gratitude, a non-profit organization that sends care packages to U.S. service members across the world, to launch Upper Deck’s Million Pack March for the Troops campaign. As part of the campaign, Upper Deck and other donators will send sealed packs of Upper Deck trading cards to deserving U.S. military members overseas.

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Upper Deck to Produce Hello Kitty Trading Card Game

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The Upper Deck Company has signed a multi-year deal with Sanrio Global Consumer Products to produce the Hello Kitty collectible miniatures & stickers trading card game (TCG). The first release will hit store shelves in March, with more following later in the year. Targeted to young girls and tweens, the TCG will include collectible figures, stickers, and trading cards for Hello Kitty fans.
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