China Toy Fair


Paws Inc. Signs Wicked Cool Toys as Master Toy Licensee for Garfield

GarfieldWicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.

Captain Action Returns to Action, Courtesy of ZICA Toys

CaptainActionZICA Toys and Action Enterprises have teamed up to produce a series of retro, 3.75-inch Captain Action figures, vehicles, and play sets. They will be on sale internationally late this year.

Stan Weston created the original Captain Action figure in 1966 for Ideal Toys. It came equipped with a wardrobe of costumes, allowing Captain Action to become many different heroes such as Batman, The Lone Ranger, and the Green Hornet. The line proved popular that it was expanded to include a sidekick, Action Boy, and villain, Dr. Evil. The first wave of new toys will include Captain Action, Action Boy, Dr. Evil, and the Silver Streak vehicle.

Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.

Buildex Furniture, Vehicle Lines Launching During Nuremberg and NY Toy Fairs

The Buildex brand from Kids Preferred will launch a new line of kids furniture and wooden performance riding vehicles at Spielwarenmesse and American International Toy Fair in New York City. All the new items will be available for purchase globally in the spring. Developed in conjunction with toy designers at Chelona Wooden World, the new line is designed to encourage children to develop 3-D thinking, as well as an appreciation for construction, movement, and design.

Buildex1The Buildex line of kids furniture features durable wood constructions and ergonomic designs, which require no tools or hardware. All Buildex furnishings use the company’s exclusive connecting systems to safely secure all components in place. The furniture line includes the Rocketeer Table & Chairs Set, Daisy Table & Chairs Set, and more.

Buildex2Similarly, the Buildex line of wood performance riding vehicles assemble securely without the use of tools or hardware, and have natural suspension that works in combination with functional steering. The wood performance riding vehicles line includes the Max-Tractor, Super-Scoot for boys, Super-Scoot for girls, and more.

Mega Bloks, Activision Introduce New Call of Duty Collector Construction Sets

MegaBloks.CallofDutyMega Brands Inc. and Activision Publishing Inc. have introduced a new premium line of Mega Bloks Collector Construction Sets, based on the Call of Duty franchise. The new line brings a level of sophistication and detail never before seen in the highly collectible construction category.

Call of Duty Collector Construction Sets are part of a multi-year, global license with Activision that expands upon the two companies’ development of innovative, creative, and entertaining construction collectibles. The sets offer a range that includes buildable vehicles, themed locations, and collectible micro action figures. The action figures feature a level of articulation that includes unique joint design and poseability.

VTech Expands Its Switch & Go Dinos Line

Jagger for blogVTech has added to its evolving line of Switch & Go Dinos. The new toys combine two of kids’ classic playthings—dinosaurs and vehicles—with a transformation feature and motion-activated lights and sounds.

The new Switch & Go Dinos are suitable for kids ages 3 to 8, and available at www.vtechkids.com, amazon.com, target.com, toysrus.com, and walmart.com. Meanwhile, parents can visit VTech’s Facebook page for a chance to win a Switch & Go Dino.

Some of the newer dinosaurs include:

Jagger the T-Rex: Transforms from a construction vehicle with movable crane to a Tyrannosaurus Rex in a few simple steps. Jagger features voice recognition technology, a crane mode with 360-degree, rotatable, extending crane; a voice-activated launcher-fired drill bit; animated dinosaur eyes; and more.

Blister the Velociraptor: Transforms from a helicopter to a Velociraptor. The helicopter mode has a button-controlled spinning propeller, bright LED searchlight, and a launcher-fired rescue claw. In dinosaur mode, Blister emits realistic dinosaur sounds and phrases.

SkySlicer the Allosaurus: Transforms from a jet plane into a Allosaurus. The jet plane mode lets kids choose their pilot on a 1.5-inch LCD screen, and also makes realistic jet plane sound effects. Meanwhile, the dinosaur mode includes animated eyes and realistic dinosaur sounds.

VTech Unveils Go! Go! Smart Wheels

Smart Wheels Train-StationVTech has launched Go! Go! Smart Wheels, a new line of vehicles and play sets. Go! Go! Smart Wheels enhances a popular play pattern, vehicle play, while teaching important learning skills, encouraging interactivity, and providing an outlet for kids.

Each play set features SmartPoint locations recognized by Go! Go! Smart Wheels vehicles. As a vehicle rolls over a play set’s various SmartPoints, the car flashes and plays greetings, fun sounds, short tunes, and sing-along songs. The line features more than 20 different play sets, vehicles, and accessories, including a train station, a construction site, and an airport that can connect into an expansive toy world.

Go! Go! Smart Wheels is available at www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

COMMENTARY: Adrenaline Lovers Welcome a New Razor Thrill Ride

Ali Kermani is no stranger to adrenaline. A thrill-junkie and lover of skate- and snowboards, he had landed a job inventing and demonstrating scooter tricks with Razor when Carlton Calvin, president of Razor, was in the crowd at a skateboard demo and immediately saw his skateboarding talent. While testing for Razor, Kermani came up with an idea for a product that was similar to a go-kart but had the capabilities of his skateboard, a drift cart. For years, he worked to perfect the product and finally partnered with Toys “R” Us to release the Razor Crazy Cart this week. This cart really does allow kids to drift and turn in any direction, and on a dime too!pTRU1-15815449reg

This new ride brings out the kid in me. I feel like I’m 10-years-old again, on my very first go-kart; only this time, I’m 24-years-old with a toy that revives the adrenaline I once felt. That is something! The Crazy Cart is a 100-percent electric vehicle that takes the visual shape and control layout of more traditional go-karts, but drives itself with a single front-wheel mounted electric motor. The Crazy Cart is built to drift with a drift bar that lets the cart pivot and spin in place for the tightest of turns. Razor calls it “the ultimate drifting machine.” [Read more...]