LeapFrog Appoints Steve Youngwood to Board of Directors

Steve Youngwood has joined the board of directors for LeapFrog Enterprises Inc. He most recently served as executive vice president and general manager of digital media and entertainment products at Nickelodeon.

Youngwood joined Viacom in 1997 and most recently led all Nickelodeon Digital efforts, including websites, mobile, connected TVs, TV Everywhere and other emerging platforms. He also led Nickelodeon’s video, gaming, and book publishing businesses across all digital and traditional retail channels, and oversaw the acquisition and integration of five digital companies. Youngwood has also held various senior management positions in Consumer Products, ran the Nick and NickJr magazines, and worked in the Strategy and Business Development Group.

MGA Entertainment Inks Deal with Viacom for Lalaloopsy TV Series

June5-Lalaloopsy_dolls-300x157MGA Entertainment has signed a two-year agreement with Viacom to air the first two seasons of the Lalaloopsy television program internationally on its Nickelodeon and Nick Jr. networks, kicking off the second season on Nick Jr. on June 7 in the U.S. Based on MGA’s doll line, the 52 episodes will also air in Germany, Russia, Benelux, Greece, Turkey, Norway, Finland, Sweden, Denmark, South Africa and Pan Asia (Malaysia, Singapore, Hong Kong, Indonesia, Thailand, Taiwan, Palau, Brunei, Macau, Mongolia, South Pacific Islands, Papua New Guinea, Cambodia, Myanmar, and U.S. military bases).

In addition, Viacom has granted Lalaloopsy Babies its own TV special, which will air on Nick Jr. and be available on DVD this October.

Spin Master’s Paw Patrol Helps Boost Nickelodeon’s Ratings

paw-patrol-post-2Spin Master‘s Paw Patrol helped to tip the scales in Nickelodeon‘s favor, making it the children’s TV network leader in the battle between Disney and Nickelodeon for kids share, according to a report on Bloomberg News. The battle between these two large players grew even more after last year’s debut of Disney Junior, a channel aimed a preschoolers watching Nick Jr.

Nickelodeon cited Nielsen data that reported it averaging 918,000 viewers a day among kids ages 2 to 11 in the fourth quarter through December 15 compared to The Disney Channel’s 874,000 viewers. According to the Bloomberg News article, the ratings shift, is accelerating ad sales for Viacom, which posted its best quarterly growth in at least two years last month. The battle between the largest players in children’s TV intensified last year after the debut of Disney Junior, a channel aimed at preschoolers who watch Nick Jr.

“Absorbent: A SpongeBob Exhibit” Set to Open in Moscow

SpongeBob SquarePants is headed to Moscow, announced Nickelodeon Russia, a unit of Viacom International Media Networks. “Absorbent: A SpongeBob Exhibit” is a modern art exhibition presented by Nickelodeon in partnership with Beeline. This exhibit will be free of charge for visitors, and will run September 16 through October 2 at the Flacon Design Plant in Moscow.

“Absorbent” is Russia’s first interactive SpongeBob exhibition. Visitors will experience how the Nickelodeon character has influenced fashion, culture, and modern media. In addition to the fashion and art installations, the exhibit will include a multimedia zone.

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