Spin Master’s Paw Patrol Helps Boost Nickelodeon’s Ratings

paw-patrol-post-2Spin Master‘s Paw Patrol helped to tip the scales in Nickelodeon‘s favor, making it the children’s TV network leader in the battle between Disney and Nickelodeon for kids share, according to a report on Bloomberg News. The battle between these two large players grew even more after last year’s debut of Disney Junior, a channel aimed a preschoolers watching Nick Jr.

Nickelodeon cited Nielsen data that reported it averaging 918,000 viewers a day among kids ages 2 to 11 in the fourth quarter through December 15 compared to The Disney Channel’s 874,000 viewers. According to the Bloomberg News article, the ratings shift, is accelerating ad sales for Viacom, which posted its best quarterly growth in at least two years last month. The battle between the largest players in children’s TV intensified last year after the debut of Disney Junior, a channel aimed at preschoolers who watch Nick Jr.

“Absorbent: A SpongeBob Exhibit” Set to Open in Moscow

SpongeBob SquarePants is headed to Moscow, announced Nickelodeon Russia, a unit of Viacom International Media Networks. “Absorbent: A SpongeBob Exhibit” is a modern art exhibition presented by Nickelodeon in partnership with Beeline. This exhibit will be free of charge for visitors, and will run September 16 through October 2 at the Flacon Design Plant in Moscow.

“Absorbent” is Russia’s first interactive SpongeBob exhibition. Visitors will experience how the Nickelodeon character has influenced fashion, culture, and modern media. In addition to the fashion and art installations, the exhibit will include a multimedia zone.

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