China Toy Fair


Skylanders Giants Remains Best-Selling Video Game in U.S. and Europe

skylanders

Activision Publishing Inc.’s Skylanders Giants is the No. 1 best-selling console and hand-held video game year-to-date overall in dollars, including toys and accessories, in the U.S. and Europe. In its first two weeks, Skylanders Giants sold more than 500,000 Starter Packs and Portal Owner Packs globally.

Additionally, Skylanders figures are expected to have outsold the top action-figure properties in the U.S. and Europe for the first eight months of the year. The Skylanders franchise has generated more than $1.5 billion in worldwide retail sales.

Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob, and Skylanders Swap Force is being developed by Vicarious Visions.

Activision’s Skylanders Products Are a Force to Beat

Activision Publishing has announced that the Skylanders figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013–and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30.

As of July 31, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales in both North America and Europe. Skylanders Giants was also the best-selling console and hand-held game overall in dollars.

skylanders

Skylanders Swap Force

Skylanders Swap Force is being developed by Vicarious Visions and is the newest game in the franchise. Skylanders Swap Force builds upon the franchise’s signature gameplay and collectible toy experience, adding a new dimension to the “toys to life” innovation. The game introduces a play pattern—dynamic swapability—that lets gamers transform 16 Swap Force inter-action figures into more than 250 characters by swapping the top and bottom halves of the toys. Now Portal Masters can mix and match characters’ powers and moves to experience a level of choice never before seen in a Skylanders game. Fans  can also play Skylanders Swap Force with their entire collection of more than 100 characters from Skylanders Spyro’s Adventure and Skylanders Giants.

In Skylanders Swap Force, Portal Masters embark on a new adventure in the mysterious Cloudbreak Islands, home to a mystical volcano that erupts every hundred years to replenish the magic in Skylands. During an epic battle, a brave group of Skylanders were caught in the volcano’s eruption, which blasted them apart and sent them to earth. However, the magic of the volcano gave these heroes a new power—the ability to swap halves—turning them into a special team known as the Swap Force. Meanwhile, Kaos is back with a new evil plan, and now, Portal Masters everywhere must reassemble the Swap Force—in their original form or new combinations—and send them back to Cloudbreak to save Skylands.

Skylanders Swap Force also features new abilities, such as flying, climbing, digging, bouncing, or teleporting, which can be used in previously unexplored areas of Skylands centered on these play mechanics. Additionally, the game features 16 new core characters, eight new LightCore characters, and 16 new versions of fan favorite Skylanders from previous games. Now kids will have more than 100 characters from which to choose. The game’s high-resolution graphics brings detailed characters and richer environments to life, immersing players in the game. The game also has an assortment of gameplay modes for survival and battle, including Solo Survival Mode, Team Survival Mode, Rival Mode, Battle Arena Mode, and Ring Out Mode.