China Toy Fair


Toys “R” Us Stores Nationwide Remain Open 87 Continuous Hours Ahead of Christmas

toysrusToys “R” Us stores nationwide will remain open for 87 consecutive hours for last-minute shoppers. Beginning at 6 a.m. on December 21 and continuing through 9 p.m. on Christmas Eve, gift-givers can shop day and night for toys, including those that can only be found at Toys “R” Us.

Bargain hunters can also take advantage of savings and deals, as well as the company’s Price Match Guarantee, every day leading up to Christmas. Select discounts available at Toys “R” Us from December 20 through December 21 include buy one, get one free deals on all Chuggington Engines and Totally Me! by Victoria Justice crafts; buy one, get one 50 percent off all FAO Schwarz toys; and more.

Meanwhile, beginning December 22 through December 24, select discounts include buy one, get one free deals on all K’NEX building sets; buy one, get one 40 percent off all Disney Pixar Cars and Disney Planes die cast vehicles, and play sets; discounts on Disney Infinity Starter Packs; and more.

Toys “R” Us Launches Jewelry and Accessory Crafts by Victoria Justice

Victoria Justice Mega_Jewelry_TRUToys “R” Us has introduced exclusive do-it-yourself fashion accessories and crafts designed by actress and musician Victoria Justice. The new line, Totally Me! by Victoria Justice is intended for tweens ages 8 and up.

The line features 16 items. Totally Me! by Victoria Justice customizable jewelry kits, craft kits, and the Victoria’s Closet Fashion Sketchbook kit are currently available online at toysrus.com/victoriajustice, and will appear in Toys “R” Us Stores nationwide in the coming weeks.

Nick Signs International Deal with Sakar for Victorious Products

Nickelodeon Consumer Products International has signed a deal with Sakar to bring its Victorious-branded consumer electronics line to international markets for the first time. The two-year agreement will run until the end of December 2013, and covers all regions including Asia-Pacific, Europe, and Latin America.

The extensive Victorious range will include the same products internationally as for the U.S., and will be aimed at girls ages 6-11 primarily. Products for retail include digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines, other youth electronics devices, a range of computer accessories, iPhone/iPod kits and speaker docks, headphones, and video game accessories.

Victoria Justice Inspires New Build-A-Bear Fashions and Accessories

Build-A-Bear Workshop has partnered with teen actress and singer Victoria Justice for branded fashions and accessories for the plush bears that will available in stores and online at buildabear.com. The collection will launch with a bear-sized T-shirt that will be available in December, followed by a red carpet-inspired dress and a Victoria Justice stuffed animal that will be introduced in 2011. Build-A-Bear fans can visit facebook.com/buildabear during the holiday season to hear Victoria’s style suggestions and fashion picks for her favorite plush animals.

Photo: Business Wire