Nick Toy Machines Featured in 100 Simon Malls

Nickelodeon debuted its first virtual Nick Toy Machines last weekend at 100 Simon malls across the country. Inspired by the classic vending machine, each virtual Nick Toy Machine is a colorful, double-sided standee (seven-foot tall and 3.5-feet wide) that shoppers can walk up to, scan, and buy Nickelodeon toys from via smartphones.

The Nick Toy Machine features images of Dora the Explorer and Victorious toys, along with a corresponding QR code that allows shoppers to quickly “scan and buy” gifts using their smartphones. The Nick Toy Machines are placed in high-traffic areas.

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Nick Signs International Deal with Sakar for Victorious Products

Nickelodeon Consumer Products International has signed a deal with Sakar to bring its Victorious-branded consumer electronics line to international markets for the first time. The two-year agreement will run until the end of December 2013, and covers all regions including Asia-Pacific, Europe, and Latin America.

The extensive Victorious range will include the same products internationally as for the U.S., and will be aimed at girls ages 6-11 primarily. Products for retail include digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines, other youth electronics devices, a range of computer accessories, iPhone/iPod kits and speaker docks, headphones, and video game accessories.

Victorious Products to Launch at Walmart for Back-to-School

Nickelodeon is gearing up for the initial launch of its Victorious products, based on the network’s live-action comedy series. The Victorious product line will be available exclusively at most Walmart stores in the U.S. and Canada during a special back-to-school window from this July to September.

The product line will include more than 250 Victorious-themed products, including apparel, accessories, entertainment, and school supplies. Walmart will also carry the Victorious: Season One, Volume One DVD, beginning July 5, as well as the Victorious CD soundtrack and a special Nickelodeon CD featuring stars from the network’s popular shows. Both CDs will be released on August 2

First-Ever Victorious Products Launch at Toy Fair

Nickelodeon Consumer Products announced its first toy lines for Victorious with products from master toy licensee Spin Master as well as Sakar International. The Victorious toy lineup, which debuted at Toy Fair, will feature fashion dolls, role play, play sets, and consumer electronics.

From Spin Master will come the Make it Shine Doll, Tori Doll, Victorious Locker Decorator, and Victorious Microphone, all to be released in October.

Beginning this fall, Sakar will ship more than 20 Victorious-branded electronics and computer accessories, including MP3/4 players, boom boxes, karaoke machines, text messengers, doorbell answering machines, digital cameras, and portable DVD players. Non-electronic merchandise, such as computer sleeves and gaming accessories, will also join the lineup.

For more information on the Victorious lines, click here.

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Nick Launches Merchandising Programs for Series

Nickelodeon Consumer Products (NCP) is launching merchandising and licensing programs for four of its popular series: Big Time Rush, Victorious, Fanboy and Chum Chum, and Team Umizoomi. The programs will span toys, accessories, home décor, apparel, packaged goods, social expressions, and more.

Big Time Rush is a live-action series that chronicles the journey of four best friends who get a chance to be part of the glamorous L.A. pop music scene. 

Victorious is a series about a teen called Tori who lands an invitation to enroll in an elite performing arts high school. As she navigates her way through the school and its challenging curriculum, she meets other gifted teens like herself.

Fanboy & Chum Chum, which averages 32 million monthly viewers, tells the story of a boy named Fanboy; his best friend and trusty sidekick, Chum Chum; and their hyper imagination.

Team Umizoomi, a preschool series focused entirely on math, combines action-adventure missions with an interactive math curriculum.

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