Sega and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog

SegalogoSega of America Inc. and Sega Europe Ltd. has formed an exclusive partnership with Nintendo of America Inc. and Nintendo of Europe GmbH for the Sonic the Hedgehog franchise. The new agreement will make Nintendo consoles the No. 1 destination for Sonic gaming over the next three titles, with more details of the individual games being revealed in the coming weeks.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has more than 75 million video games and smartphone apps sold worldwide. Sega’s iconic blue blur has also had success in many licensed areas, such as toys, apparel, comics, and animation.

Walt Disney Co. and EA Announce Multi-Year Star Wars Game Agreement

The Walt Disney Co. and Electronic Arts Inc. announced a new multi-year exclusive licensing agreement to develop and publish globally new games based on Star Wars characters and storylines. Under the agreement, EA will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet, and online game categories.

EA Labels President Frank Gibeau says that three of EA’s top studios will be creating games for the Star Wars brand. DICE and Visceral will produce new games, joining BioWare, which will continue to develop games for the Star Wars franchise. Financial terms of the agreement were not disclosed.

‘Moshi Monsters: Moshling Zoo’ Makes Video Game History

Moshi Monsters: Moshilng Zoo has knocked out the competition and become the longest number one game in Nintendo DS chart history. The debut game from Moshi Monster held the top position for 15 consecutive weeks, beating out successful games like Mario Kart DS, New Super Mario Bros, Professor Layton And The Spectre’s Call and Pokémon Black Version.

Moshi Monsters™: Moshling Zoo, launched in November 2011, offers fans a fresh new take on the Moshi Universe by building on the popularity of the collectable “Moshlings” and provides a new way to interact with their favorite characters.

“This is the first video game we’ve ever published at Mind Candy so we’re delighted and amazed by how well it has done,” said Michael Acton Smith, creator and CEO of Moshi Monsters.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Online Acquisition of Video Games Growing in Canada

According to a new report by The NPD Group, “Video Game Acquisition in Canada,” Canadian gamers are slowly shifting towards digital properties and away from traditional, packaged video games. The study polled 4,006 gamers across Canada, ranging from age 13-54, between September 2010 and February 2011.

According to the report, an estimated $84 million were spent on games through digital downloads. Sixty-five (65) percent of games were purchased via physical retail outlet.

Still, the study showed that some gamers are reluctant to buy through a digital download—88 and 81 percent of console and portable gamers, respectively, chose to purchase physical copies of games. Additionally, PC and Mac gamers totaled 20 percent of those who reported they have acquired at least one game via a social networking channel.

Of those who prefer to buy a physical copy, 58 percent say it’s because they just like having a physical copy, while 35 percent say they like going to the store because it has other things they need. The report also analyzed traditional gamers and the growing amount of gamers that are emerging from the smartphone and tablet markets.

The Results Are In For What’s Hot With Kids Today

Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:

  1. Justin Bieber (10 percent)
  2. Nintendo Wii (2 percent)
  3. Dora The Explorer (2 percent)
  4. Xbox 360 (2 percent)
  5. Cars: The Movie/ Cars 2 (2 percent)
  6. iPad (2 percent)
  7. SpongeBob SquarePants (2 percent)
  8. Disney (2 percent)
  9. Video games (2 percent)
  10. Thor (1 percent)

Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.

Wii U: A New Console for Nintendo


Nintendo unveiled its new console, Wii U, at the E3 Expo. The Wii U console includes a controller with a 6.2–inch screen, creating an entirely new video gaming experience.

Some of the controller’s features include an accelerometer and a gyroscope, a rumble feature, an inward-facing camera, a microphone, and speakers. By adding these features to the controller’s classic buttons, the console can appeal to both casual and dedicated video game players.

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New Squinkies Video Games to Debut This Year

Blip Toys, the maker of the Squinkies line of collectible figures, has granted Activision Publishing, Inc. the exclusive worldwide rights to develop, manufacture, and distribute video games based on the Squinkies brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console, and connected platforms, as well as PC and mobile devices.

The new Squinkies video games are expected to debut throughout 2011, with the first Nintendo DS title for girls releasing in April.

For more information on Squinkies, visit www.squinkies.com.

New Product: The World is Your Canvas

From Electronic Arts’ Bright Light studio premieres Create, an open-ended game of puzzle solving and world creation. Players of all ages can solve level-based challenges using hundreds of objects in order to unlock rewards and further customization options. Once a puzzle is solved, it can also be uploaded to the Create website for others to download and enjoy. Create will have a simultaneous release on the PlayStation 3, Nintendo Wii, Xbox 360, PC, and Mac OS X platforms and can be played with the PlayStation Move and Nintendo Wiimote.

Ubisoft Unveils Holiday Season Releases

Interactive entertainment company Ubisoft is releasing several additions to its existing series of games, in addition to introducing new games this holiday season across media platforms.

Battle Tag

Ubisoft introduces a laser tag-inspired game: Battle Tag. Set for release in late November in North America, the game is designed with 20 different game plays, and includes a port that connects to a PC, allowing the computer to act as “game master.”

Players use guns that are complete with RFID technology to store information. The guns have a 300 meter radius from the port, which acts as a base for the game. Sets come with ammo packs and medic packs that recharge ammo and life points when connected to the guns. Additional guns, bases, ammo, and medic packs will be available for purchase in addition to the basic set.

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Target Debuts New Video Game Department Layout

Target is introducing a new open layout for its consumer electronics and video game departments, aiming to give visitors a convenient, enjoyable shopping experience with easy access to information and products. The new layout includes a video game section that will be expanded by 30 percent; a large, open format that will include new product-accessible fixtures organized by platform and game genres; and a majority of stores will include video game Learning Centers and Trial Stations.

The new Learning Centers will feature a 40-inch high-definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory, receive recommendations on best sellers, or page a team member for assistance. Trial Stations will allow guests to try out the latest titles before they buy.