HoliDAY of Play 2015

Nintendo Has a Huge Yarn to Share in Mega Yarn Yoshi

Nintendo Yoshi amiiboRecently, Nintendo released an update on its upcoming amiibo, which will include a giant yarn version of its popular video game character, Yoshi.

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Hasbro to Launch Yo-Kai Watch Toy Line

Nintendo,YoKaiWatchWith Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

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Disney Interactive Releases New Trailer for Star Wars Twilight of the Republic

DisneyInteractiveLogoDisney Interactive has released the trailer for Star Wars Twilight of the Republic, one of three Star Wars play sets to be released for Disney Infinity 3.0 Edition, which launches in North America on August 30. Developed by Ninja Theory, in partnership with Avalanche Software, Star Wars Twilight of the Republic features iconic moments inspired by Star Wars Episodes I to III.

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Disney Interactive Takes Fans Deeper into Disney Infinity 3.0 Edition Toy Box

DisneyInfinityWith the second annual Toy Box Summit kicking off this past Wednesday in Anaheim, Calif., Disney Interactive announced details of the new Toy Box features, tools, and toys in Disney Infinity 3.0 Edition.

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Activision Blizzard Sees Better-Than-Expected Second Quarter Financial Results

On Tuesday, Activision Blizzard Inc. announced better-than-expected financial results for the second quarter. For the quarter ended June 30, Activision Blizzard’s GAAP net revenues were $1.04 billion, as compared with $970 million for the second quarter of last year. On a non-GAAP basis, the company’s net revenues were $759 million, as compared with $658 million for the second quarter of last year.

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Skylanders SuperChargers to Introduce Racing, Online Multiplayer Action

Skylanders-SuperChargers-Logo_PNGWith Skylanders SuperChargers, from Activision Publishing Inc. and developed by Vicarious Visions, Skylanders will enjoy a number of franchise firsts including racing and online multiplayer game play on console.

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LEGO Toy Pad Unites Physical and Digital Realms Through Interactive Puzzle Play

Warner Bros. Interactive Entertainment has unveiled the LEGO Toy Pad, which comes with the LEGO Dimensions Starter Pack and will be an interactive part of the LEGO Dimensions game play experience. The LEGO Toy Pad functions as an additional game controller, giving players a unique way to interact with the toys and the game. It allows any combination of seven characters, vehicles, and gadgets to be simultaneously brought into the game at one time, and features three distinct areas of RGB light technology that produce a broad array of colors to provide hints and puzzles for the player to solve.

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Boba Fett Joins Disney Infinity 3.0 as Part of Limited Edition Offering for PlayStation

DisneyInfinity3.0,BobaFettToday, at the Sony Computer Entertainment America Inc. E3 2015 press conference, Disney Interactive, Lucasfilm, and Sony announced that Boba Fett will be joining Disney Infinity 3.0 Edition as part of a new limited edition offering. The Star Wars Saga Starter Pack for PlayStation 4 and PlayStation 3 will allow fans to play as Boba Fett in Disney Infinity 3.0 Edition through the holidays, and will also let them get the Star Wars Rise Against the Empire Play Set nearly a month before it arrives on store shelves.

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Star Wars Rebels Characters Join Disney Infinity 3.0 Edition Lineup

REB_SabineSome of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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