American Girl is utilizing the creative crowdsourcing platform Tongal, along with a nationwide casting call, to bring its BeForever historical characters to life through short films. From August 14 to August 24, girls ages 8 to 14 and their parents can visit tongal.com/americangirl2015 to register and submit audition videos.
Thomas & Friends will embark on new adventures that will arrive on YouTube throughout this year. The global preschool content development division for Mattel Inc., HIT Entertainment, will develop 52 three-minute original digital videos for Thomas & Friends. The new short-form videos feature Thomas the Tank Engine having adventures off the Island of Sodor in fascinating destinations like London, Paris, and New York City, and coming to life in children’s playrooms. [Read more...]
Laser Pegs will construct a 15-foot-tall, 10-foot-long dinosaur, the Pegasaur, to greet guests at the entrance of the 2014 Toy Fair convention this weekend. A team of four people spent more than a month building the mammoth creature that is illuminated in shades of purple, yellow, green, and red by the thousands of LED lights that are encased inside each tiny Laser Pegs piece used to build it.
Here is a video showing the time-lapse construction process:
In Session Mode, players lead a band that plays along with them and follows their lead, and in the process, learn to improvise and create their own music. Players can jam with a friend in Multiplayer mode and create their own band experience.
Rocksmith 2014 Edition allows players to plug any real guitar or bass directly into their Xbox 360, PlayStation 3, PC, or Mac to begin their musical journey. Rocksmith 2014 Edition will launch on October 22.
Mattel has partnered with KaBOOM!, a national non-profit organization, to build understanding of the critical need for active play in the lives of all children. To launch this partnership, Mattel and the Mattel Children’s Foundation have provided $500,000 in financial support to create and promote a major study with kids about how they engage in play.
The goal of the partnership is to foster support around the cause of play, and ultimately, a world where kids have the time and engaging opportunities to play actively every day.
The partnership has produced a two-minute video, “I Believe in Play,” and a synthesis of play-related research titled Play Matters: Giving Kids the Childhood They Deserve. Both are available at kaboom.org/act. In the coming weeks and months, these products and others will be shared with parents, educators, play advocates, and additional stakeholders through a multi-channel communications and marketing campaign.
Genius Brands International Inc., developer and marketer of entertainment products including the Baby Genius line of music and edutainment products and characters, has formed a strategic partnership with Pacific Media Technologies’ Pacific Digital Distribution (PDD) division to bring the entire catalog of Baby Genius video, music, and digital content to a global audience.
PDD, a digital video services company dedicated to the distribution of content to broadcast, cable, Internet, and mobile video platforms, will connect consumers to Baby Genius content through its proprietary Cloud Video On Demand WAVE platform. WAVE is an enabled content management system that includes an e-commerce model for online payment gateways and manages digital distribution to any end-points including all mobile and connected devices, and content models including VOD and subscription rentals.
The new Baby Genius streaming service will be available to consumers beginning in October at a monthly subscription rate for immediate access to 125 Baby Genius videos and 500 Baby Genius songs. Additional digital content including Baby Genius ebooks and Baby Genius apps will be added to the service next year.
As part of its “Retail Means Jobs” campaign, an initiative by the National Retail Federation (NRF) that aims to raise awareness of the retail industry’s economic impact, NRF has launched the “This is Retail” video contest. “We’re on a hunt to find the best retail stories in America—from marketing geniuses to customer service superstars to small business owners,” said NRF President and CEO Matthew Shay in a press release.
To participate, retail employees or business owners submit a two-minute video that shares their retail story for a chance to win up to $25,000. NRF will accept video submissions from March 5-16. A panel of retail executives will narrow the videos down to the top 20, and finalists will be prominently featured on RetailMeansJobs.com. The winners will be chosen based on votes, and announced during NRF’s Washington Leadership Conference in May. For more information, visit www.retailmeansjobs.com/contest.
Timed with the release of Disney/Pixar’s Toy Story 3, Disney Consumer Products has released John Lasseter Talks Toys Vol. 7: Mr. Potato Head on its YouTube channel, Disney Living. The video is the latest in a series of profiles on the Toy Story characters. The series was launched last fall, prior to the release of Toy Story and Toy Story 2 in 3-D.