As ITV Studios Global Entertainment continues to build upon the international reach of its new boys’ property Thunderbirds Are Go, the firm has shared details of the brand’s success so far in Australia and New Zealand.
The UK’s Top 10 best-selling Toys year to date (April 2013)
- Vivid Imaginations‘ Moshi Monsters Moshling Figures
- Lego‘s Lego Minifigures
- Leapfrog‘s Leappad Explorer Tablet
- Hasbro‘s Furby Hot and Cool
- Vivid Imaginations‘ Moshi Monsters Blind Bag
- Mattel‘s Monster High Doll
- Leapfrog‘s Leapfrog Explorer Game
- VTech‘s Innotab Learning Tablet
- Mattel‘s Cars 2 Character Clipstrip
- Flair‘s TMNT Basic Figures
Source: The NPD Group
Mind Candy, the global developer and publisher of the free-to-play online game Moshi Monsters, has signed a master toy licensing deal with Vivid Imaginations. Vivid will launch Moshi Monster-branded toys across the UK, North America, Australia, and New Zealand starting next January. The initial toy line will include miniature collectables and plush soft toys. Vivid will support the brand with TV advertising, online marketing, PR, and a fully-integrated promotional plan for the Moshi Monsters fan base.
BBC Worldwide has appointed new licensees for the CBeebies’ new musical preschool series, ZingZillas.
Martin Yaffe has been picked to produce a range of wheeled toys for the brand. Other new licensees include Character World for ZingZillas bedding ranges, DNC for lunchware and melamine items, Trademark Collection for children’s bags and umbrellas, and Danilo for greeting cards and gift-wrap, among others. The new products are slated to hit retailers this autumn/winter.
ZingZillas premiered on April 5. BBC has already secured 14 licensees, including the master toy licensee, Vivid Imaginations.