HoliDAY of Play 2015

VTech’s Flipsies Is Now Available Everywhere

VTech Sandy's House  Ocean Cruiser

Flipsies Sandy’s House & Ocean Cruiser, from VTech

Flipsies, a new line from VTech combining traditional role play with collectible dolls, accessories, and VTech’s proprietary MagicPoint interactive technology, is now available everywhere. Flipsies offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, a baker, a rock star, a veterinarian, a fashion designer, or a princess.

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VTech Launches Its Smartest Smartwatch Yet in Kidizoom Smartwatch DX

VTech,KidizoomSmartwatchDXVTech has launched its new Kidizoom Smartwatch DX, which offers double the internal memory as the original Kidizoom Smartwatch, along with motion-activated games, 3-D clock faces, tools for honing basic math skills, and more.

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VTech’s Go! Go! Smart Playsets Expand with New Wheels, Animals, and Friends

VTech-LogoVTech has expanded its Go! Go! Smart Wheels, Go! Go! Smart Animals, and Go! Go! Smart Friends ranges, bringing the collection up to nearly 75 different playsets, accessories, animals, vehicles, and figures. Now for the first time, the Go! Go! Smart Wheels line offers R/C vehicles and advanced mechanical play.


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New VTech Baby Amaze Line Available Exclusively at Toys “R” Us

Baby Amaze Learn to Talk & Read Baby Doll

VTech is introducing its new Baby Amaze line, launching with two learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at toysrus.com, and will be available exclusively at Toys “R” Us stores nationwide this month.

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COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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TIF, National CASA Team Up to Help Kids in Southern California

pyp2015-250x167Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.

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VTech Reports Full Year Annual Results

VTech-LogoIn its financial results for the year ended March 31, VTech Holdings Ltd. reported a decline in revenue and profit. Group revenue for the year ended March 31 declined by 1 percent to $1,879.8 million. The decrease was mainly due to lower revenue in North America, which offset higher revenue in Europe, Asia Pacific, and other regions.

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COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

TOTY2015logoHundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

Zoomer Dino, from Spin Master, took home the overall Toy of the Year award prize and was named Boy Toy of the Year. Spin Master’s pet dinosaur lets kids train it to sit, speak, and react to commands. Crayola‘s Paint Maker, a customizable arts and crafts kit, earned the People’s Choice award and was also named Activity Toy of the Year. [Read more...]

China Toy Expo Shows the Dynamism of the Toy Industry in China

Resized.EMILIALSINAby Emili Alsina

Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.

The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).

Resized.LEGOJuguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]