VTech Debuts New Play Experiences at NYTF

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VTech revealed its new lineup of age-appropriate and developmental stage-based electronic learning products for children at the 2016 North American International Toy Fair. The collection includes an expandable, three-in-one learning desk with interactive activity cards; new themes for the award-winning Go! Go! Smart lines; the expansion of Baby Amaze, VTech’s baby doll line, and more than 40 new expert-supported baby, infant, and preschool products.

The Go! Go! Smart lines let toddlers discover cause-and-effect learning as they engage in imaginative role-play and develop fine motor skills with help from fun, friendly vehicles and animals. They deliver these important developmental benefits that help children reach social, emotional, language, cognitive, physical, and motor milestones. As a child places a SmartPoint vehicle or animal over SmartPoint locations found throughout the play sets, it will respond with lights, sounds and music. The playsets also connect with other Go! Go! Smart Wheels and Go! Go! Smart Animals tracks. New products to this line include: Go! Go! Smart Wheels Blast-Off Space Station, Go! Go! Smart Wheels Treasure Mountain Train Adventure, Go! Go! Smart Animals Happy Paws Playland, Go! Go! Smart Animals Roll & Spin Pet Train, and the Go! Go! Smart Animals Furry Animal Assortment.

VTech also expanded its baby line, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for babies. To ensure that the wide-ranging Baby line helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel, to ensure that all Baby products deliver against at least one of the following categories that are essential for the development of young children: language and cognitive development, social and emotional development, and physical and motor development. VTech’s rattles and teethers are important for physical and motor development; on-the-go toys help language and cognitive development; baby plush and soothers lend themselves to social and emotional development; and playmats promote all of these developmental skills.


VTech Expands its Electronic Learning Products Line

VTech revealed its new lineup of electronic learning products for kids, including an expandable learning desk with interactive activity cards; new themes for the Go! Go! Smart lines; an expansion of Baby Amaze; VTech’s baby doll line; and more than 40 new baby, infant and preschool products.

The Touch & Learn Activity Desk Deluxe is an expandable, three-in-one learning desk with interactive activity cards.  The new deluxe version features an interactive desktop, an LED display, and engaging content including letters, numbers, and music.

The Go! Go! Smart Line is expanding its Friends, Wheels and Animals lines featuring more than 100 different play sets, accessories, vehicles, animals, and figures.

Baby Amaze combines classic role-play, technology, and developmental learning to create the Learn to Talk & Read Baby Doll that stimulates reading skills and the interactive Peek & Learn Doll to teach cause-and-effect concepts.

VTech is expanding its core baby, infant and preschool lines to introduce more than 40 new products designed for each child’s unique age and stage. Some of the products include On-the-Moove Activity Bar, Care for Me Learning Carrier, and Mix & Move Bizzy.

VTech to Acquire LeapFrog in $72 Million Deal

VtechLFVTech will acquire 100 percent of the outstanding common stock of LeapFrog through an all-cash tender offer followed by a second-step merger. In the tender offer, VTech will offer LeapFrog investors $1.00 per share for LeapFrog’s Class A and Class B shares, which represents a 75.4 percent premium over the closing price of LeapFrog’s Class A shares on February 4, 2016. The total purchase consideration amounts to approximately $72 million. VTech will fund the tender offer through internal resources.

The tender offer will commence on or around March 3, 2016, and will be open for a minimum of 20 business days. The closing of the transaction is subject to satisfaction of certain conditions set forth in the merger agreement, which has been unanimously approved by the Boards of Directors of both companies. LeapFrog’s Board has agreed to unanimously recommend to its stockholders that they tender their shares of LeapFrog common stock pursuant to the tender offer. [Read more...]

VTech’s Flipsies Is Now Available Everywhere

VTech Sandy's House  Ocean Cruiser

Flipsies Sandy’s House & Ocean Cruiser, from VTech

Flipsies, a new line from VTech combining traditional role play with collectible dolls, accessories, and VTech’s proprietary MagicPoint interactive technology, is now available everywhere. Flipsies offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, a baker, a rock star, a veterinarian, a fashion designer, or a princess.

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VTech Launches Its Smartest Smartwatch Yet in Kidizoom Smartwatch DX

VTech,KidizoomSmartwatchDXVTech has launched its new Kidizoom Smartwatch DX, which offers double the internal memory as the original Kidizoom Smartwatch, along with motion-activated games, 3-D clock faces, tools for honing basic math skills, and more.

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VTech’s Go! Go! Smart Playsets Expand with New Wheels, Animals, and Friends

VTech-LogoVTech has expanded its Go! Go! Smart Wheels, Go! Go! Smart Animals, and Go! Go! Smart Friends ranges, bringing the collection up to nearly 75 different playsets, accessories, animals, vehicles, and figures. Now for the first time, the Go! Go! Smart Wheels line offers R/C vehicles and advanced mechanical play.

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New VTech Baby Amaze Line Available Exclusively at Toys “R” Us

Baby Amaze Learn to Talk & Read Baby Doll

VTech is introducing its new Baby Amaze line, launching with two learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at toysrus.com, and will be available exclusively at Toys “R” Us stores nationwide this month.

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COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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TIF, National CASA Team Up to Help Kids in Southern California

pyp2015-250x167Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.

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VTech Reports Full Year Annual Results

VTech-LogoIn its financial results for the year ended March 31, VTech Holdings Ltd. reported a decline in revenue and profit. Group revenue for the year ended March 31 declined by 1 percent to $1,879.8 million. The decrease was mainly due to lower revenue in North America, which offset higher revenue in Europe, Asia Pacific, and other regions.

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