China Toy Fair


VTech Forms New Panel of Education Experts

VTech-LogoVTech, a world leader in age-appropriate and developmental stage-based electronic learning products for children, has formed a new Panel of Experts to help support its continued commitment to developing innovative, educational toys. Together the panel has a lifetime of experience in areas such as reading, language arts, science, math, STEM education, childhood development, and childhood education allowing them to provide invaluable feedback on the development of all new product introductions.

In developing learning content for VTech’s app store, the Learning Lodge, VTech will apply the expertise of the panel as well as share their expertise on VTech’s Parent Resource Center to provide parents with trusted knowledge on topics and subjects including technology, motor skills, cognitive development, reading, math, and science.

VTech’s esteemed Panel of Experts include Dr. Helen Boehm, Dr. Lise Eliot, Dr. Francis Fennell, Dr. Carla C. Johnson, Dr. Eric Klopfer, and Dr. Deborah Sharp  Libby. To hear more from VTech’s Panel of Experts, including parenting tips and advice on how children learn through play, visit VTech’s Parent Resource Center.

VTech Unveils Kid Connect Communication App for Innotab 3S

VTech announced the availability of VTech Kid Connect for the InnoTab 3S. The communication app helps parents stay connected to their kids when apart.

Preschoolers as young as 3 years can send text messages and animated stickers to parents’ smartphones from the tablet and parents can send text messages and stickers back to their child’s InnoTab 3S. Also, kids can stay connected to their friends and siblings by exchanging messages between two InnoTab 3S tablets anywhere in the world.

Access to VTech Kid Connect is free for one-year with the purchase of an InnoTab 3S. The Premium Kid Connect app includes more features, allowing kids and parents to send each other voice messages, photos, and drawings.

InnoTab 3S is recommended for kids ages 3 to 9.

VTech Expands Its Switch & Go Dinos Line

Jagger for blogVTech has added to its evolving line of Switch & Go Dinos. The new toys combine two of kids’ classic playthings—dinosaurs and vehicles—with a transformation feature and motion-activated lights and sounds.

The new Switch & Go Dinos are suitable for kids ages 3 to 8, and available at www.vtechkids.com, amazon.com, target.com, toysrus.com, and walmart.com. Meanwhile, parents can visit VTech’s Facebook page for a chance to win a Switch & Go Dino.

Some of the newer dinosaurs include:

Jagger the T-Rex: Transforms from a construction vehicle with movable crane to a Tyrannosaurus Rex in a few simple steps. Jagger features voice recognition technology, a crane mode with 360-degree, rotatable, extending crane; a voice-activated launcher-fired drill bit; animated dinosaur eyes; and more.

Blister the Velociraptor: Transforms from a helicopter to a Velociraptor. The helicopter mode has a button-controlled spinning propeller, bright LED searchlight, and a launcher-fired rescue claw. In dinosaur mode, Blister emits realistic dinosaur sounds and phrases.

SkySlicer the Allosaurus: Transforms from a jet plane into a Allosaurus. The jet plane mode lets kids choose their pilot on a 1.5-inch LCD screen, and also makes realistic jet plane sound effects. Meanwhile, the dinosaur mode includes animated eyes and realistic dinosaur sounds.

VTech Unveils Go! Go! Smart Wheels

Smart Wheels Train-StationVTech has launched Go! Go! Smart Wheels, a new line of vehicles and play sets. Go! Go! Smart Wheels enhances a popular play pattern, vehicle play, while teaching important learning skills, encouraging interactivity, and providing an outlet for kids.

Each play set features SmartPoint locations recognized by Go! Go! Smart Wheels vehicles. As a vehicle rolls over a play set’s various SmartPoints, the car flashes and plays greetings, fun sounds, short tunes, and sing-along songs. The line features more than 20 different play sets, vehicles, and accessories, including a train station, a construction site, and an airport that can connect into an expansive toy world.

Go! Go! Smart Wheels is available at www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

VTech Introduces InnoTab 3S

VTech InnoTab 3S_BlueVTech, introduces the InnoTab 3S for kids ages 3 to 9. The InnoTab 3S, the next generation of one of the first children’s learning tablets with Wi-Fi, features VTech Kid Connect—an exclusive communication app that allows kids to be connected with their parents and friends through both tablet-to-mobile and tablet-to-tablet communication, a rechargeable battery pack with AC adapter, and a kid-safe web browser. In addition, access to VTech’s Learning Lodge app store—home to a plethora of downloadable content and curriculum for purchase—and 20 free apps provides kids with a bright start on their learning journey. The InnoTab 3S is now available for pre-order on www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

With VTech Kid Connect, kids can use their InnoTab 3S to send text messages and animated stickers to parents’ smartphones. In return, parents can send text messages and stickers to their child’s InnoTab 3S. VTech Kid Connect gives kids the ability to emulate their parents, allowing them to feel like they are part of the text messaging trend, but from a kid-safe, kid-friendly tablet. In addition, kids can stay connected to their friends and siblings with tablet-to-tablet communication, sending messages safely between two InnoTab 3S tablets from the next room or from across the country. A value-packed Deluxe Apps Package with Premium Kid Connect will be available in the fall (sold separately), including more enhanced features, allowing kids and parents to send each other personalized voice messages, photos, and drawings, in addition to texts and animated stickers. [Read more...]

VTech InnoTab 3 Available for Pre-order

vtech_2VTech has introduced its latest, lower-priced Learning App Tablet for kids, the InnoTab 3. On the heels of the popular InnoTab 2S, one of the first children’s learning tablets with Wi-Fi, InnoTab 3 delivers a powerful punch, in a compact size and at an affordable price. InnoTab 3 introduces children to a world of age-appropriate educational content on VTech’s comprehensive app store, the Learning Lodge, where they can explore hundreds of games, e-books, videos, and music across the widest variety of curriculums. The new tablet is available for pre-order on www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

InnoTab 3 key features include compact and lightweight design with a 4.3-inch touch screen, a new directional pad, and a tilt sensor; 2.0 megapixel, 180 degree rotating camera with more than 55 photo features and special effects; 2 GB onboard memory; 15 on-board apps, and one free download redeemable on the Learning Lodge; built-in microphone and headphone jack add versatility; and pop-up onscreen keyboard and stylus with storage slot.

VTech’s InnoTab 2S Wi-Fi Learning App Tablet Awards Parents’ Choice Award

VTECH ELECTRONICS NORTH AMERICA, LLC LEARNING APPVTech, a world leader in age-appropriate and developmental stage-based electronic learning products for children, announced that its InnoTab 2S Wi-Fi Learning App Tablet, one of the first children’s learning based tablets with Wi-Fi, has been selected as a 2013 Parents’ Choice Award winner by Parents’ Choice Foundation.

VTech’s InnoTab range offers children their own tablet that opens up a world of age-appropriate educational content across the widest variety of curriculums, from downloads to software cartridges, combining innovative technology with a developmental learning tool that grows with a child and makes learning fun.

The InnoTab 2S Wi-Fi Learning App Tablet features a secure wireless connection to VTech’s comprehensive app store, the Learning Lodge, where children can explore more than 350 educational games, e-books, videos, music, and more; pick their favorites; create a wish list; and send the list right to their parents’ e-mail. Parents can then approve the wish list, which sends the purchases wirelessly, directly to the InnoTab 2S.

[Read more...]

The UK’s Top 10 Best-Selling Toys to Date

The UK’s Top 10 best-selling Toys year to date (April 2013)

  1. Vivid ImaginationsMoshi Monsters Moshling Figures
  2. Lego‘s Lego Minifigures
  3. Leapfrog‘s Leappad Explorer Tablet
  4. Hasbro‘s Furby Hot and Cool
  5. Vivid ImaginationsMoshi Monsters Blind Bag
  6. Mattel‘s Monster High Doll
  7. Leapfrog‘s Leapfrog Explorer Game
  8. VTech‘s Innotab Learning Tablet
  9. Mattel‘s Cars 2 Character Clipstrip
  10. Flair‘s TMNT Basic Figures

Source: The NPD Group

As National Baby Safety Month Begins, VTech Survey Finds Accidents, Choking Are Top Parent Concerns

Courtesy of VTech

Results Show the Majority of Today’s Parents are Extremely Safety Conscious, Labeling Themselves as either “Protective” or a “Close Supervisor”

In honor of National Baby Safety month in September, VTech Communications, Inc., a wholly owned subsidiary of VTech Holdings Ltd., commissioned a survey1 conducted by independent market research firm Toluna to uncover parents’ worries, habits, and priorities for a safe home. Top safety concerns include children getting hurt by falling or getting into harmful material (29 percent), choking (24 percent), and Sudden Infant Death Syndrome (SIDS) (20 percent).

With these worries top of mind, today’s parents are extremely safety conscious with the majority (71 percent) of survey respondents labeling themselves as either close supervisors (40 percent) or protective (31 percent).

“As every parent discovers, keeping kids safe remains a 24/7 proposition,” says Stacy DeBroff, founder and CEO of Mom Central. “National Baby Safety Month offers parents key advice and tips around home safety practices that can both help protect children and provide parents with peace of mind.”

[Read more...]

VTech Launches “Show & Tell with Switch & Go” Video Contest

VTech Electronics North America, LLC, is bringing bigger roars to the toy vehicle aisle as Attila the Ankylosaurus, Span the Spinosaurus, and Brok the Brachiosaurus join the other Switch & Go Dinos on shelves. All seven durable and collectable Switch & Go Dinos are now available both online and in store at all major retailers. In conjunction with the full launch of the toys, VTech is unveiling the “Show & Tell with Switch & Go” video contest, which encourages children to use their imaginations to discover the ultimate dinosaur and car combination toy.

Designed for ages 3 to 9, VTech’s Switch & Go Dinos provide a unique 2-in-1 play experience, as all seven toys easily transform back and forth between dinosaur and vehicle in a few simple steps. Each Switch & Go Dino comes equipped with a customizable LCD screen allowing kids to personalize their play experience by choosing dinosaur eyes when in dinosaur mode and driver faces when in vehicle mode. More than 50 dinosaur and vehicle sound effects and educational dinosaur facts bring the toys to life, offering kids a personalized, immersive, and enriching play experience.

[Read more...]