China Toy Fair


VTech to Offer Downloadable Nickelodeon Episodes on InnoTab 2

VTech Electronics North America, LLC, is partnering with Nickelodeon to bring a number of animated series to the InnoTab 2. Beginning late August, episodes of Nickelodeon’s hit animated series including Dora the Explorer, SpongeBob SquarePants, and Bubble Guppies, will be available for download from VTech’s Learning Lodge Navigator.

The InnoTab 2 learning tablet gives kids ages 3 to 9 their own 5-inch touch-screen tablet with free onboard activities to get them started, and a new rotatable digital camera and video recorder. This sleek and durable toy also comes equipped with a tilt sensor, photo viewer, video player, MP3 music player, e-reader, art studio, microphone and more. The InnoTab 2 also features 2GB of onboard memory and an expandable SD card slot for up to 32GB more storage capacity.

Nickelodeon videos will be sold in bundles of three episodes and individually. Starting in October, the videos will also be available for download on VTech’s original InnoTab. The InnoTab 2 hits store shelves in mid-August.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

VTech MobiGo 2 and InnoTab 2 Now Available for Pre-Order

VTech Electronics North America, LLC, have announced that MobiGo 2 and InnoTab 2 are now available for pre-order at ToysRUs.com, Amazon.com, Target.com, Walmart.com, and VTechKids.com.

MobiGo 2 is a multi-functional, handheld touch learning system that comes equipped with a motion sensor and microphone for total game control. The InnoTab 2 gives kids their own touch-screen tablet with free on-board activities to get them started, and a new rotatable digital camera and video recorder. Both products connect to VTech’s Learning Lodge Navigator so children can choose from hundreds of apps to download, including new content from Brave, Madagascar 3, and Hello Kitty, for more fun and learning.

For pre-orders, the estimated shipping dates for MobiGo 2 and InnoTab 2 are July 23 and August 10, respectively.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

For more information, please visit www.dreamworksanimation.com/shrek.

Iron Man 2 Takes Over Toy Fair

At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.

Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including  action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.

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VTech Appointed as Chuggington Global Licensee

1157 Chugginton Laptop(5) (2)

Ludorum plc has appointed VTech as the global licensee for Chuggington electronic learning products. As part of the deal, in June VTech will launch a new Chuggington laptop, for kids ages 3 and older. The VTech Chuggington Laptop features the show’s characters––such as trainees Wilson, Brewster, and Koko––and their real voices. The laptop includes a Wilson-shaped selector, abc keyboard, and the numbers 1-10 to teach kids language, numbers, logic, and games.