Lincoln Logs Production Returns to the U.S. with 11 New Sets

Lincoln Logs Horseshoe Hill Station

Lincoln Logs Horseshoe Hill Station

Pride Manufacturing, located in Burnham, Maine, is producing the latest products in the Lincoln Logs line. Part of the K’NEX family of brands, they have been included in K’NEX’s toy line for this year.

The Horseshoe Hill Station set is available now; all other items will be available at retailers this fall. All products are recommended for kids ages 3 and up. The full line is as follows:

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Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line

WickedCool.MasterchefJunior

Photo courtesy of FOX

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in November.

LEGO Jurassic World Has New Trailer, Launch Date, and So Many Dinosaurs

The latest trailer for LEGO Jurassic World is overflowing with dinosaurs: big dinos, tiny dinos, friendly dinos, angry dinos, flying dinos, battling dinos, and even goofy dinos. Between the more than 20 different kinds of playable dinosaurs and more making an appearance, players will have plenty to do when the game arrives in North America on June 12 for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS, and Windows PC.

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Friendly’s and Crayola Team Up to Offer Designable Ice Cream Cake

CrayolaIceCreamCakeFriendly’s Ice Cream LLC is combining forces with Crayola to introduce the Crayola Decorate Your Own Ice Cream Cake. Each ice cream cake is topped with freshly whipped icing, and serves as an edible artist’s canvas that can be customized with packets of blue and red icing, rainbow confetti, and green and yellow sprinkles included with every package. Friendly’s new Crayola Decorate Your Own Ice Cream Cake is handmade at Friendly’s creamery in Wilbraham, Mass., and features vanilla and chocolate ice cream separated by chocolate crunchies.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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GUEST COMMENTARY: Montreal Toy Maker Wooky Entertainment Roars onto the World Stage

by Simon Forsyth, Media Relations Advisor, Corporate Communications, Export Development Canada

WookyEntertainmentAs kids we needed toys. They spurred our imaginations, occupied our days, and generally brought joy to our then simple lives. But our love for them was fickle–we’d obsess over them one day, discard them the next, and soon beg for new ones.
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New Super Mario amiibo Sets Gold Standard

NOVEL_ura_0613On March 20, Nintendo will launch the Super Mario amiibo—Gold Edition, a gold-colored Mario figure that arrives on the same day as the Mario Party 10 game for the Wii U console. The new gold-colored Mario is compatible with multiple games that support the amiibo line of figures.

Mario Party 10 features a new amiibo Party mode that players can only access by tapping their compatible amiibo figures on the Wii U GamePad controller to bring them into the game as customizable board pieces. Players can also save items to their amiibo and use them strategically.

At launch, the Super Mario amiibo—Gold Edition will be sold exclusively at 3,000 Wal-Mart stores in the U.S.

Wal-Mart to Boost Pay of U.S. Workers

logo-walmartAs reported by The Wall Street Journal, Wal-Mart Stores Inc. plans to boost the pay of all its U.S. employees to at least $9 an hour by April. This raise would top the federal minimum wage by 24 percent and take a bite out of the company’s profit this year. Wal-Mart has stated that the investment in higher wages and better training will cost the company.

The wage announcement came as Wal-Mart reported a relatively strong holiday season, with sales at its core U.S. business up 1.5 percent. For the quarter ended January 31, Wal-Mart reported earnings of $4.97 billion, up from $4.43 billion a year earlier, while revenue rose 1.4 percent to $131.6 billion.

Lincoln Logs Production Returns to the U.S. with 10 New Sets

LincolnLogsNext year’s entire line of Lincoln Logs, part of the K’NEX family of brands, will be manufactured in the U.S. by Pride Manufacturing in Burnham, Maine. Following industry trends, Lincoln Logs production was moved overseas during the mid-20th century. K’NEX, which licenses the brand from Hasbro, has been manufacturing Lincoln Logs since 1999.

Pride Manufacturing, the world’s leading supplier of wooden golf tees and related golf accessories, met K’NEX’s requirements for a wood manufacturing facility that could match the precision and detail required for Lincoln Logs. All sets come with a storage container for clean-up, are intended for kids ages 3 and up, and will be available next fall.

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