“We are so honored to have received such great recognition from Wal-Mart,” said Ben Gadbois, global president and chief operating officer of Spin Master Ltd. “Our goal is to collaborate with all of our retail partners to be a world class supplier and deliver high quality and innovative products. Wal-Mart’s Toy Supplier of the Year Award exudes excellence in the business, and we look forward to continuing our work with Wal-Mart for many years to come.” [Read more...]
Cardinal Industries has teamed up with NBCUniversal Television Consumer Products to create a card game based on the show, Hollywood Game Night. The product was initially available at Walmart for an exclusive window and at the NBC online store.
The game is composed of five different card games, which mimics the games played on the show. The game also includes dual-purpose coasters, a timer, and dry erase score sheet card with a marker to keep score.
Women in Toys (WIT) and Walmart will once again collaborate to help women-owned businesses pitch children’s products and brands to Walmart buyers at the 111th annual American International Toy Fair in New York City in February.
Scheduled for February 18, the Second Annual WIT-Walmart Women’s Global Economic Empowerment Initiative will kick off with a morning panel discussion featuring Raquel Taylor and Kelly Deimel of Bobo Buddy. Immediately following the panel presentation, by-appointment-only pitch meetings between women-owned toy companies and Walmart buyers will take place in Room 1C01 at the Jacob K. Javits Convention Center.
Companies that would like to apply for Walmart pitch meetings must complete the online application form by December 30. Accepted applicants will be notified by February 1. More information is available through Patti Becker at PBecker@BeckerAssoc.com or at (203) 321-6813.
UPDATE: Women in Toys says it has “received an anonymous offer from a mentor who has promised to consider an investment in a company whose products are accepted by Walmart.”
Disney Interactive has released a holiday line-up of Disney Infinity figures and Power Discs. Among the new character additions to the game’s Toy Box mode are Rapunzel from Tangled, Wreck-It Ralph and Vanellope from Wreck-It Ralph, and Anna and Elsa from the upcoming Frozen.
The product highlights and U.S. release dates and details are listed below:
Rapunzel: With beautiful long locks, fierce determination, and signature frying pan, Tangled’s Rapunzel is powerful and has a unique style of combat. Available at Walmart between November 22 and December 31.
Wreck-It Ralph: Ralph uses his wrecking abilities and 8-bit cherry bombs to defeat enemies. Available at Best Buy between November 22 and December 31.
Vanellope: The Sugar Rush racer brings her Glitch ability, which allows her to teleport short distances and glitch out other characters. Available at Target between November 24 and December 31.
Frozen Toy Box Pack: Featuring Anna, Elsa, and two hexagonal power discs. Anna uses her grappling hook to get to hard-to-reach places and her shovel to defeat enemies, while Elsa utilizes magical ice abilities. National release set for November 26.<!-more–>
In addition, 20 new Power Discs will enter circulation, including “rare” versions. Circular Power Discs give characters special power-ups, while Hexagonal Power Discs unlock special gadgets, vehicles, and themes.
The Circular Discs include Ralph’s Power of Destruction, Dr. Doofenshmirtz’s Damage-inator!, Electro-Charge, Star Command Shield, and User Control. The Hexagonal Discs include Flamingo Croquet Mallet, Frankenweenie: Victor’s Experiments, Frozen: Frozen Flourish, Frozen: Chill in the Air, Nightmare Before Christmas: Halloweentown Sky, Pizza Planet Delivery Truck, and more. Rare Hexagonal Discs include: Electric Mayhem Bus, Condor Wing Glider, and Hook’s Ship from Peter Pan Ride.
MGA Entertainment Inc. (MGA) has added three new senior members to its leadership team: Bruce Morrison, executive vice president of sales and licensing; Efren Gonzalez, vice president of advertising and public relations; and Ame Cameron, vice president of marketing.
Morrison will focus on strengthening critical business relationships with MGA’s key retailers, licensees, and distribution partners in the U.S. and abroad. He will also serve an important strategic role in the areas of retail marketing, business development, and product planning in the global arena. Morrison most recently held the position of senior vice president retail sales for Disney Consumer Products (DCP) North America.
Gonzalez joins MGA after 11 years with Ogilvy & Mather, where he was most recently a senior partner and executive group director. He will fuel the creation of integrated programs for each MGA brand.
Cameron spent the past two and half years with Walmart Marketing. As vice president of marketing, she will leverage her consumer packaged goods background to infuse strategic business leadership into branding and marketing initiatives across MGA product lines. The MGA family includes such toy brands such as Little Tikes, Lalaloopsy, and more.
Jakks Pacific Inc. has collaborated with established consumer products and retail companies, including Claire’s, Dairy Queen, and Sprinkles Cupcakes, to launch a new line of mini play environments called miWorld. The first assortment will consist of five sets, which kids can collect and fill with realistic miniatures of food, make-up, candy, accessories, and clothing, creating a mall of their very own.
The miWorld line will feature compatibility with the miWorld DreamPlay app, which utilizes iD recognition technology to recognize 2-D images and 3-D objects, bringing miWorld playsets to life on iOS smartphone and tablet devices. The app was developed and published by DreamPlay Toys LLC, a joint venture between Jakks Pacific and NantWorks LLC.
With the free miWorld app, kids have two ways to play with miWorld toys: Within the app, they can customize the look of their miWorld avatar, shop at virtual stores, change the outfits and accessories of their avatar, and more. Kids can also interact with their avatar and the physical play set on their device screen through “hotspots” showcased in the app, which can lead to surprises.
This Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.
Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.
Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]
PowerA, an industry leader in video game and mobility accessories, has announced the availability of new accessories for the game Skylanders Swap Force. PowerA has been making accessories for Skylanders franchise for the last three years. With storage solutions that double as play sets, to high-quality third party video game controllers, PowerA has something for every Skylanders fan.
The new accessories and cases include:
- FunPlay HideAway Flynn’s Ship and FunPlay HideAway Skylands: Double not only as action-packed play sets, but also as storage for up to 20 Skylanders figures.
- Skylanders Pro Pack Mini Controller Set for Wii/Wii U: Pro Pack Mini Controllers are back, this time with colorful Skylanders Swap Force colors and graphics.
- Skylanders Mini Pro EX Wired Controller for Xbox 360: These Xbox 360 controllers feature Skylanders Swap Force graphics and colors.
- Skylanders Element Stack & Snap Case: These cases capture all the elements of Skylanders, holding up to 15 figures, with the ability to stack together for easy transport and storage.
- Skylanders Tackle Box Storage: The Tackle Box stores up to 20 figures in this stackable storage solution that latches together for ease of storage or transportation. The semi-translucent cover allows gamers to view their collection at a glance without removing the lid.
- Skylanders Over-the-Door Storage: Stores up to 60 figures, the Portal of Power, game discs, and trading cards—all accessible while hanging over a bedroom door.
These Skylanders Swap Force accessories, and more storage, transport, and mobility cases are available at major retailers including Amazon.com, Best Buy, Fred Meyer, Target, Toys”R”Us, Walmart and more.
Innovation First International (IFI) has announced that its two new Hexbug micro robotic product lines, Nano V2 and Aquabot, are now available at specialty and mass retailers nationwide, including Walmart, Target, Toys “R” Us, and RadioShack.
This month also marks the launch of company’s “They Can Climb” marketing campaign, playing off the Nano V2 feature, with a mix of TV advertising across all children’s TV networks, a series of consumer-generated online and social media contests, and an experiential marketing integration event that it hosted at the X Games X Fest Los Angeles. IFI’s comprehensive fall TV public relations and advertising schedule will also include the Aquabot as well as some of the Hexbug Micro Robotic Creatures.
Hexbug is using social media tools like Pinterest, Facebook, Twitter, and Vine for its “They Can Climb” video contest. To participate, entrants need a Vine, Twitter, Facebook, or Instagram account and to include the “#theycanclimb” along with a capture of something that incorporates Hexbugs. Every entrant will receive a $5 promo code off his or her next purchase on www.hexbug.com. Weekly winners will also be chosen to receive a Nano V2 Black Hole set and will also be featured on www.nanov2.com.