Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.

Cybertron Monday Kicks Off Transformers: Age of Extinction Toy Line

CybertronMonday.TransformerspanelToday isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.

Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.

Wal-Mart’s Toy Supplier of the Year Award Goes to Spin Master

logo_spinmasterWal-Mart chose Spin Master Ltd. as the recipient of its Toy Supplier of the Year award, which was presented at the company’s annual supplier summit in Orlando, Fla. on March 13.

“We are so honored to have received such great recognition from Wal-Mart,” said Ben Gadbois, global president and chief operating officer of Spin Master Ltd. “Our goal is to collaborate with all of our retail partners to be a world class supplier and deliver high quality and innovative products. Wal-Mart’s Toy Supplier of the Year Award exudes excellence in the business, and we look forward to continuing our work with Wal-Mart for many years to come.” [Read more...]

Viewers Can Now Play the Hollywood Game Night Party Game

cardinalCardinal Industries has teamed up with NBCUniversal Television Consumer Products to create a card game based on the show, Hollywood Game Night. The product was initially available at Walmart for an exclusive window and at the NBC online store.

The game is composed of five different card games, which mimics the games played on the show. The game also includes dual-purpose coasters, a timer, and dry erase score sheet card with a marker to keep score.

Women in Toys Collaborates with Walmart at Toy Fair 2014

WIT.WalmartWomen in Toys (WIT) and Walmart will once again collaborate to help women-owned businesses pitch children’s products and brands to Walmart buyers at the 111th annual American International Toy Fair in New York City in February.

Scheduled for February 18, the Second Annual WIT-Walmart Women’s Global Economic Empowerment Initiative will kick off with a morning panel discussion featuring Raquel Taylor and Kelly Deimel of Bobo Buddy. Immediately following the panel presentation, by-appointment-only pitch meetings between women-owned toy companies and Walmart buyers will take place in Room 1C01 at the Jacob K. Javits Convention Center.

Companies that would like to apply for Walmart pitch meetings must complete the online application form by December 30. Accepted applicants will be notified by February 1. More information is available through Patti Becker at PBecker@BeckerAssoc.com or at (203) 321-6813.

UPDATE: Women in Toys says it has “received an anonymous offer from a mentor who has promised to consider an investment in a company whose products are accepted by Walmart.”

New Disney Infinity Figures, Power Discs Arrive for the Holidays

DisneyInfinity.VanellopeDisney Interactive has released a holiday line-up of Disney Infinity figures and Power Discs. Among the new character additions to the game’s Toy Box mode are Rapunzel from Tangled, Wreck-It Ralph and Vanellope from Wreck-It Ralph, and Anna and Elsa from the upcoming Frozen.

The product highlights and U.S. release dates and details are listed below:

Rapunzel: With beautiful long locks, fierce determination, and signature frying pan, Tangled’s Rapunzel is powerful and has a unique style of combat. Available at Walmart between November 22 and December 31.

Wreck-It Ralph: Ralph uses his wrecking abilities and 8-bit cherry bombs to defeat enemies. Available at Best Buy between November 22 and December 31.

Vanellope: The Sugar Rush racer brings her Glitch ability, which allows her to teleport short distances and glitch out other characters. Available at Target between November 24 and December 31.

Frozen Toy Box Pack: Featuring Anna, Elsa, and two hexagonal power discs. Anna uses her grappling hook to get to hard-to-reach places and her shovel to defeat enemies, while Elsa utilizes magical ice abilities. National release set for November 26.<!-more–>

In addition, 20 new Power Discs will enter circulation, including “rare” versions. Circular Power Discs give characters special power-ups, while Hexagonal Power Discs unlock special gadgets, vehicles, and themes.

The Circular Discs include Ralph’s Power of Destruction, Dr. Doofenshmirtz’s Damage-inator!, Electro-Charge, Star Command Shield, and User Control. The Hexagonal Discs include Flamingo Croquet Mallet, Frankenweenie: Victor’s Experiments, Frozen: Frozen Flourish, Frozen: Chill in the Air, Nightmare Before Christmas: Halloweentown Sky, Pizza Planet Delivery Truck, and more. Rare Hexagonal Discs include: Electric Mayhem Bus, Condor Wing Glider, and Hook’s Ship from Peter Pan Ride.

Walmart Matches Competitors’ Black Friday Deals One Week Early

logo-walmartHoliday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At of 8 a.m. on November 22, Walmart has started a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early.

The retailer also extends its Christmas Ad Match to walmart.com customers. Customers who purchase an item on walmart.com, and find a lower price in a local competitor, can email christmasadmatch@walmart.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased November 1 through December 24, excluding Thanksgiving Day and Black Friday.

Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include LeapPad 2, Little Tikes Cozy Coupe, Nerf Rebelle Crossbow, Monopoly Board Game, Hot Wheels Single Car, Skylanders and Disney Infinity Starter Packs, and select PS4 and Xbox One video games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4. [Read more...]

MGA Entertainment Adds Three Senior Members

MGAMGA Entertainment Inc. (MGA) has added three new senior members to its leadership team: Bruce Morrison, executive vice president of sales and licensing; Efren Gonzalez, vice president of advertising and public relations; and Ame Cameron, vice president of marketing.

Morrison will focus on strengthening critical business relationships with MGA’s key retailers, licensees, and distribution partners in the U.S. and abroad. He will also serve an important strategic role in the areas of retail marketing, business development, and product planning in the global arena. Morrison most recently held the position of senior vice president retail sales for Disney Consumer Products (DCP) North America.

Gonzalez joins MGA after 11 years with Ogilvy & Mather, where he was most recently a senior partner and executive group director. He will fuel the creation of integrated programs for each MGA brand.

Cameron spent the past two and half years with Walmart Marketing. As vice president of marketing, she will leverage her consumer packaged goods background to infuse strategic business leadership into branding and marketing initiatives across MGA product lines. The MGA family includes such toy brands such as Little Tikes, Lalaloopsy, and more.

Jakks Pacific Launches miWorld Featuring Real Retail Companies

Jakks.DairyQueenJakks Pacific Inc. has collaborated with established consumer products and retail companies, including Claire’s, Dairy Queen, and Sprinkles Cupcakes, to launch a new line of mini play environments called miWorld. The first assortment will consist of five sets, which kids can collect and fill with realistic miniatures of food, make-up, candy, accessories, and clothing, creating a mall of their very own.

The miWorld line will feature compatibility with the miWorld DreamPlay app, which utilizes iD recognition technology to recognize 2-D images and 3-D objects, bringing miWorld playsets to life on iOS smartphone and tablet devices. The app was developed and published by DreamPlay Toys LLC, a joint venture between Jakks Pacific and NantWorks LLC.

With the free miWorld app, kids have two ways to play with miWorld toys: Within the app, they can customize the look of their miWorld avatar, shop at virtual stores, change the outfits and accessories of their avatar, and more. Kids can also interact with their avatar and the physical play set on their device screen through “hotspots” showcased in the app, which can lead to surprises.

The miWorld line will be available at Walmart stores in December and at Toys “R” Us and other major retailers next year.

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]