HoliDAY of Play 2015

Walmart Partners with Warner Bros. for Man of Steel Screening and Promotion

Walmart_MOS_TicketsWalmart has partnered with Warner Bros. for an advance screening of the Man of Steel film, which will take place in selected local theaters nationwide at 7 p.m. on June 13. Tickets can be purchases at more than 3,700 Walmart locations nationwide. In addition to being the first to see Man of Steel, Walmart customers can also take advantage of special offers. Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.

Fans can bring Superman to life with the official Man of Steel Experience augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart. The app is available at the App Store and on Google Play.

Customers will receive a free original Digital Comic Book written by Man of Steel screenwriter David Goyer with every ticket.

For more information and to view the selected theaters visit walmart.com/ManofSteel.

National CASA Association, Toy Industry Foundation Launch National Partnership with Volunteer Event

National CASA (Court Appointed Special Advocates) Association and the Toy Industry Foundation have partnered at the national level to provide toys and increase the number of trained CASA volunteers to benefit children in the foster care system. The Toy Industry Foundation will donate more than 25,000 toys to CASA this year. The launch of this partnership will take place at the Toy Industry Foundation’s Play Your Part volunteer event on April 5 in Los Angeles.

National CASA, a network of 946 community based programs that recruit, train, and support citizen-volunteers to advocate for the best interests of abused and neglected children in courtrooms and communities, will be working with CASA programs across the country to identify and distribute the donated toys to children in the foster care system.

Former foster youth, CASA volunteers, and special guests will share their personal stories at Play Your Part, joining more than 100 Toy Industry Foundation volunteers from Southern California toy companies to package and sort more than 16,000 toys for local foster youth. Walmart is donating the use of two tractor-trailers to ship toys to destinations throughout Southern California, and World Vision has donated the space for the event. Mattel, Leapfrog Enterprises, Funrise Toy Corporation, and Women in Toys are additional event sponsors.

BREAKING: Walmart’s Scott McCall to Deliver PlayCon Keynote

Some say retail is dead. Others say retail is king. Which is it? Go to PlayCon and find out what the world’s largest retailer has to say. The Toy Industry Association and PlayCon present an exclusive, one-on-one interview session with Walmart’s Senior Vice President for toys, seasonal merchandise, and celebrations, Scott McCall. A longtime Walmart leader, McCall joined the organization in 1993 and has served in numerous decision-making positions including divisional merchandising manager of toys from 2002 to 2007.

Nick Lachey Releases “A Father’s Lullaby” Album with Fisher-Price

Nick Lachey is set to release his first-ever lullaby album, A Father’s Lullaby, this March in partnership with Fisher-Price, Inc., a subsidiary of Mattel, and Mood Entertainment.

The album will feature 12 heartfelt songs, four of which are original tracks Lachey co-wrote including “Father’s Lullaby,” “Once Upon a Time,” “Sleepy Eyes,” and “Another Day Is Done.” Additional hand-picked titles Lachey covers on the album include “All Through the Night,” “Baby Mine,” “You Are My Sunshine,” “All the Pretty Little Horses,” “When You Wish Upon A Star,” “Godspeed (Sweet Dreams),” “Hush, Little Baby,” and “Brahms’ Lullaby.” [Read more...]

Monster Jam Signs New Toy Licenses

Feld Motor SportsAdvance Auto Parts Monster Jam, the touring monster truck property, which performs in front of 4 million spectators annually, has signed multiple new licensees, including two new toy partners.

Ridemakerz, creator of the vehicle customizing experience, has partnered with Monster Jam to bring kids a new way to build, create, and play with customizable Monster Jam trucks. A line of interlocking Monster Jam Xtreme Customz construction vehicles will be available at retail this fall.

Revell Inc. is launching a 1:25-scale model kit of one of the world’s most famous Monster Jam trucks, Grave Digger. The Grave Digger Snap-Tite Model Kit features authentic graphic decals and replica plastic parts that snap together for easy assembly. Monster Jam fans and hobbyists will have the opportunity to replicate the Grave Digger Monster Jam truck design.

In addition, Rico Industries/Tag Express’ line of Monster Jam novelty and souvenir products are currently available at Walmart. Sky High will launch Monster Jam back-to-school products this summer, and CSS Industries will introduce Monster Jam Valentine and Easter products next year.

Zeptolab Reveals Expanded Licensing Program at Toy Fair

ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.

Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]

Delta Releases New Chair Desk

Delta Children’s Products releases the new Minnie Mouse Chair Desk, featuring Minnie Mouse and Daisy Duck. With bright colors and a handy storage bin located under the seat, this chair desk is a great place for any little one to learn and play. The chair desk also features a bright cup on the table for holding beverages, pens, and crayons.

This item is currently sold at Walmart

Women In Toys Extends Application Deadline for Walmart Pitch Event

The application deadline for Women in Toys (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during the American International Toy Fair, which allows WIT members to pitch their products to Walmart.

[Read more...]

Women In Toys, Walmart to Collaborate at Toy Fair

A new collaboration between Women in Toys (WIT) and Walmart will help women-owned businesses of all sizes pitch their products to Walmart during the American International Toy Fair in February.

Through the Women in Toys–Walmart Women’s Global Economic Empowerment Initiative, WIT will host its version of speed-dating at Toy Fair, offering women-owned businesses a chance to pitch their children’s products, product lines, and brands to the retailer. The initiative will help Walmart reach its goal of sourcing $20 billion from women-owned businesses by 2016. [Read more...]

Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.

Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.