Party City and Warner Bros. Consumer Products extended their portfolio licensing partnership to develop and market a full range of costumes and costume accessories that will be available for Halloween. Warner Bros. properties, such as The Wizard of Oz, Harry Potter, and Scooby Doo, will be available at Party City and Halloween City retail locations. Next year, Party City will also offer a range of costumes and accessories of DC Comic Super Heroes including Batman, Superman, and Wonder Woman.
Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]
Warner Bros. Consumer Products (WBCP) has partnered with Rubie’s Costume Co., Promotional Partners Worldwide Toys (PPW), and ICup Inc. to introduce a new range of adult, children, and pet costumes for Halloween.
The National Retail Federation’s Halloween Consumer Top Costumes Survey indicates that Batman has ranked in the top three places in adult, kids, and pet categories. The Deluxe Batman Unlimited kids costume and the Batman Unlimited Nightwing costume are ready for little fans to keep Gotham city safe. Adults can join the Dark Knight by changing into the Batman: Arkham Knight Harley Quinn Deluxe costume. [Read more...]
Girls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new DCSuperHeroGirls.com website. A global rollout of the digitally immersive world will begin later this month.
The new DCSuperHeroGirls.com site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.
Scooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.
Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.
The first venue to host the worldwide tour of the new The Art of the Brick: DC Comics exhibition will be the Powerhouse Museum, part of the Museum of Applied Arts and Sciences (MAAS) in Sydney, Australia. Created by artist Nathan Sawaya, the exhibition will take on DC Comics‘ 80-year history through large-scale sculptures of superheroes and supervillains made entirely out of millions of Lego bricks.
Jakks Pacific Secures Licensing Agreement with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice
Jakks Pacific Inc. has announced a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s upcoming Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25. The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.
The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons, and more. Jakks plans to launch its Batman v Superman: Dawn of Justice product line next spring to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers this fall.