Sweet Suite 2016

Warner Bros. Develops New Range of Halloween Costumes

WBCPBatmanWarner Bros. Consumer Products (WBCP) has partnered with Rubie’s Costume Co., Promotional Partners Worldwide Toys (PPW), and ICup Inc. to introduce a new range of adult, children, and pet costumes for Halloween.

The National Retail Federation’s Halloween Consumer Top Costumes Survey indicates that Batman has ranked in the top three places in adult, kids, and pet categories. The Deluxe Batman Unlimited kids costume and the Batman Unlimited Nightwing costume are ready for little fans to keep Gotham city safe. Adults can join the Dark Knight by changing into the Batman: Arkham Knight Harley Quinn Deluxe costume. [Read more...]

Warner Brothers and DC Entertainment Partner with Mattel to Create Entertainment World for Girls

WarnerBros,DCSuperherogirlsGirls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.

DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new DCSuperHeroGirls.com website. A global rollout of the digitally immersive world will begin later this month.

The new DCSuperHeroGirls.com site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.

LEGO Scooby-Doo Mystery Tour Releases Schedule of Eight Cities

characterArt-legoPromo-SDScooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.

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Diane Nelson to Head WBCP, Brad Globe to Step Down

Diane_Nelson_195x230Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.

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The Art of the Brick: DC Comics to Debut at the Powerhouse Museum in Sydney

Photo credit: Nathan Sawaya

Photo credit: Nathan Sawaya

The first venue to host the worldwide tour of the new The Art of the Brick: DC Comics exhibition will be the Powerhouse Museum, part of the Museum of Applied Arts and Sciences (MAAS) in Sydney, Australia. Created by artist Nathan Sawaya, the exhibition will take on DC Comics‘ 80-year history through large-scale sculptures of superheroes and supervillains made entirely out of millions of Lego bricks.

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Toy State Partners with WBCP for DC Super Friends

ToyStateLogoToy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP).

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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

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Jakks Pacific Secures Licensing Agreement with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice

batman-v-superman-dawn-of-justice-logoJakks Pacific Inc. has announced a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s upcoming Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25. The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.

The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons, and more. Jakks plans to launch its Batman v Superman: Dawn of Justice product line next spring to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers this fall.

Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero Franchise

DCSuperherogirlsThis fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains.

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The Art of the Brick to Feature Lego Sculptures Inspired by DC Comics

TheArtoftheBrick,DCComicsWarner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is collaborating with The Art of the Brick to create a contemporary art exhibition featuring large-scale sculptures, inspired by DC Comics superheroes and super-villains and made entirely out of Lego bricks. The new exhibition, The Art of the Brick: DC Comics, created by artist Nathan Sawaya, will feature Sawaya’s take on the breadth and depth of the characters and stories from DC Comics’ 80-year history, told through his Lego lens. [Read more...]