China Toy Fair


Bif Bang Pow! Enters Licensing Deal for Mike Tyson Mysteries Collectibles

MikeTysonMysteriesBif Bang Pow! is partnering with Warner Bros. Consumer Products and Warner Bros. Animation (WBA) to release a collection of action figures from the upcoming animated comedy series, Mike Tyson Mysteries, which will premiere this fall. The collection includes a Mike Tyson Mysteries Mike Tyson with Boxing Gloves 8-Inch Action Figure, a convention exclusive for Comic-Con International: San Diego.

This venture between Bif Bang Pow! and Warner Bros. builds upon the companies’ existing partnership for products based on the TV series, The Big Bang Theory. The Mike Tyson Mysteries line will be available to order at Entertainment Earth.

Uglydoll Introduces The Wizard of Oz, Star Trek Product Lines

imagePretty Ugly LLC has teamed with CBS Consumer Products and Warner Bros. Consumer Products to launch new Uglydoll plush toys.

CBS will feature plush characters based on the Star Trek franchise. The line is set for release next year, will feature Wage as Captain James T. Kirk, Ox as first officer Spock, Ice-Bat as chief engineer Scotty, Babo as Doctor McCoy, and Tray as communications officer Uhura.

Warner Bros. is set to create plush toys based on The Wizard of OzThe whole Uglydoll crew–including Moxy, Wage, Jeero, Babo, and Ox–will dress as the iconic characters from the classic film. This series of dolls will be previewed at Licensing Expo this summer and will launch in stores in the fall.

Mattel and Warner Bros. Extend Strategic Relationship for DC Comics Universe

Batman EvergreenWarner Bros. Consumer Products (WBCP), with DC Entertainment, has extended its alliance with Mattel Inc. with a new multi-year agreement granting Mattel rights to continue as master toy licensee for the DC Comics universe of characters. Under these terms, Mattel is granted unprecedented access to the DC Comics vault of characters, which includes more than a thousand DC Comics superheroes and super-villains, such as Batman, Superman, Wonder Woman, The Flash, Green Lantern, and The Joker. The deal continues Mattel’s support of DC Comics across its entire portfolio of core brands, including Hot Wheels, Matchbox, Barbie, Mattel Games, and Fisher-Price.

In addition to existing characters and content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation, and TV projects that are developed and produced during the term of the agreement. Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: Batman v Superman: Dawn of Justice, which is set for a summer 2016 release, and the recently announced Justice League film to follow. [Read more...]

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Rubie’s Has Costumes for Your Little Dog, Too

rubielogoRubie’s Pet Shop Boutique will introduce new pet costumes into The Wizard of Oz 75th Anniversary Costume Collection. The collection, in partnership with Warner Bros. Consumer Products, features iconic characters from the film.

The Wizard of Oz 75th Anniversary Costume Collection is available in a variety of pet sizes, ranging from small to extra-large. Characters include Dorothy, Tin Man, Scarecrow, Cowardly Lion, the Wicked Witch of the West, Glinda the Good Witch, and the Winged Monkey. “At Rubie’s Pet Shop Boutique, it is our goal to capture the spirit of these beloved characters and create costumes for the entire family to enjoy, including their pets!” said Erin Breig, Rubie’s Sales and Product Development.

The complete Wizard of Oz 75th Anniversary Costume Collection includes costumes, accessories, wigs, and masks and décor. It is available both online and in retail locations worldwide.

Monopoly Meets The Wizard of Oz in New Collector’s Edition

the_wizard_of_oz_mn_3dbt_webA new version of the classic board game Monopoly salutes the beloved film, The Wizard of Oz. Produced by USAopoly, under license from Hasbro Inc. and in conjunction with Warner Bros. Consumer Products, Monopoly: The Wizard of Oz 75th Anniversary Collector’s Edition features a game board that unfolds to reveal a spectacular 3-D pop-up center showcasing movie plot points.

There are also new Monopoly rules created just for this game, the houses and hotels from the traditional game have been transformed into custom farmhouses and Emerald Cities, respectively, and classic movie icons such as the Wicked Witch of the West’s hat, the ruby slippers, and Toto replace the familiar Monopoly movers.

Ruckus Media Group Partners with Warner Bros. on Mobile Read-along Titles

Ruckus Media Group has partnered with Warner Bros. Consumer Products (WBCP) to offer digital downloads of narrated e-books in the U.S. and Canada, beginning with a seasonal selection of titles via the Ruckus universal app for iOS devices.

The Ruckus/WBCP launch will offer a variety of brands, with more than 100 Read-Along titles rolling out in subsequent months. Multiple narrated e-books will be included from brands such as Batman, Looney Tunes, Scooby-Doo, The Wizard of Oz, and more.

Ruckus titles download directly to mobile devices, and they are also commercial-free and airplay-enabled, allowing users to view them on all iOS devices. Should they register for free, parents are provided with feedback on their child’s experiences within the Ruckus app, and kids and parents can also follow word highlighting, as well as read, record, and save their own voices reading the stories.

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

TheHobbit

Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing.

Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at HobbitShop.com.

WBCP, Cryptozoic Entertainment Announce New Lord of the Rings Deck-building Game

logo_CryptozoicWarner Bros. Consumer Products (WBCP) and Cryptozoic Entertainment, a developer of licensed trading cards and board games, will launch The Lord of the Rings: The Two Towers Deck-building Game, the first expansion to the The Lord of the Rings Deck-building Game line-up. This expansion adds all-new cards and gameplay mechanics to the Cerberus: Middle-earth game engine. 

In The Lord of the Rings: The Two Towers Deck-building Game, players pick a hero and fight to protect the wall of Helm’s Deep from Saruman’s forces. Players start with only basic combat maneuvers in their deck, but as the game progresses, they can add new and more powerful cards to their deck. The Wall of Helm’s Deep Deck adds a new level of strategy to the game, representing new perils if players cannot defend the wall from Saruman’s forces. The Lord of the Rings: The Two Towers Deck-building Game can be played on its own, or it can be combined with other expansions from The Lord of the Rings trilogy to create an epic experience. 

The Lord of the Rings: The Two Towers Deck-building Game will be available in hobby and mass retail stores in this summer.

Mezco Unveils Batman Classic TV Series Mez-Itz Toys

mezco_2Mezco Toys has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce a Mez-Itz line of toys and vehicles based on DC Comics 1960’s Batman classic TV series.

Mezco will debut Batman toys, including the Batmobile, along with a line of Batman and Robin Mez-Itz based on the actors who portrayed them. Mezco will also produce Mez-Itz of The Joker, Catwoman, The Riddler, and The Riddler’s Thug.

Mezco will reveal these new products to the general public for the first time on June 25 from 11 a.m. to 1 p.m. at the Ripley’s Believe It Or Not Odditorium on 42nd Street in New York City. The first 200 people to come view the display dressed as their favorite Batman classic TV series character will receive a free Mezco DC Universe Mez-Itz, as well as a discount for entry into the Odditorium.

Mezco’s first wave of Batman classic TV series products will hit stores in July, and a sneak preview will be available at San Diego Comic-Con at Mezco’s booth.