China Toy Fair


Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

Tonner Doll Partners with Warner Bros. for “A Christmas Story” Collection

Tonner Doll Company has partnered with Warner Bros. Consumer Products (WBCP), to release a Ralphie Character Figure based on the 1983 film, A Christmas Story. The film, based on the short stories and semi-fictional anecdotes of Jean Shepard, including In God We Trust and All Others Pay Cash, has become a holiday staple.

Sculpted in the likenesses of Peter Billingsley, fans of A Christmas Story and collectors everywhere can take home their very own Ralphie, BB gun included.  [Read more...]

Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]

The Unexpected Journey Comes to Boardgames

Spin Master and Warner Bros. Consumer Products have teamed up to create Stratego—The Hobbit: The Desolation of Smaug game based on The Hobbit Trilogy, including the blockbuster The Hobbit: An Unexpected Journey, as well as the second and third films, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures.

Created for kids ages 8 and up, Stratego—The Hobbit: The Desolation of Smaug combines Classic Stratego battlefield strategy with the world of The Hobbit Trilogy for two ways to play. On one side of the game board, players can enjoy original Stratego play with detailed artwork from The Hobbit Trilogy. On the other side, players can take on the role of Bilbo Baggins and The Company of Dwarves to find a way to escape from Mirkwood. Alternatively, players can play as Spiders, Wargs and Orcs to keep Bilbo and the Dwarves trapped forever.

Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: An Unexpected Journey

Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). [Read more...]

Scooby-Doo Hits the Stage: North American Musical Tour Launches in January

Scooby-Doo Live! Musical Mysteries, an all-new family musical presented by Warner Bros. Consumer Products and Life Like Touring, is set to tour North America, beginning in January. In this new show, Scooby-Doo and the Mystery Inc. Gang have been called upon to help solve an epic mystery.  A trouble-making ghost is haunting a local theater and Shaggy, Fred, Daphne, Velma and Scooby-Doo are on their way in the Mystery Machine to help solve it.

Scooby-Doo Live! Musical Mysteries features big musical numbers including the classic Scooby-Doo theme song, “Scooby-Doo, Where Are You?” alongside original tunes for the show, including “Round Every Corner” and “We’re Mystery Inc.”

Scheduled to tour more than 70 North American theatres next year, Scooby-Doo Live! Musical Mysteries features a cast of musical theater professionals, clever staging, and heaps of spooky special effects.

For more information and tour dates, visit http://www.scoobydoolive.com or check out the gang on Facebook.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Dark Knight Goes Digital: Sakar International Launches Batman-Themed Electronics

As movie-goers wait with anticipation for the epic conclusion to the Dark Knight trilogy, Sakar International, in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment, has announced the debut of its new line of Batman electronics and accessories to commemorate the release of Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, which hits theaters and IMAX nationwide on July 20.

Kids of all ages will love being summoned to start their day with the Batman Alarm Clock Radio that projects the Bat-Signal on the wall or ceiling. Also sure to delight, the 3-in-1 Digital Camera offers still, video, and web-cam capability with three interchangeable face plates, while the Digital Video Recorder makes it quick and easy for users to film their own action scenes. The three-piece Batman Adventure Kit includes adventure necessities, such as a 35mm camera, flashlight, and binoculars. No super hero is complete without a stealthy communication device, and Sakar’s set of two Batman Walkie Talkies keep everyone in contact with push-to-talk buttons and built-in Morse code options.

Available at Toys R Us, the Batman product line features vibrant, high-resolution graphics and durable construction to withstand any high-flying super hero adventure.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Pressman to Release The Lord of the Rings Games

Warner Bros. Consumer Products and Pressman Toy announced two new games based on The Lord of the Rings trilogy and the motion picture The Hobbit: An Unexpected Journey, both to hit store shelves this fall.

The Lord of the Rings Board Game Deluxe Version incorporates story elements from all three films—The Lord of the Rings: Fellowship of the Ring, The Lord of the Rings: The Two Towers, and The Lord of the Rings: The Return of the King.

The Hobbit: An Unexpected Journey Board Game is based on the upcoming film directed by Peter Jackson and produced by New Line Cinema and Metro-Goldwyn-Mayer (MGM), set to be released on December 14.

Both games will be available for purchase at mass and specialty retail locations this fall.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Round 2, LLC Announces Two Forbidden Planet Model Kits

Polar Lights, a brand of Round 2, LLC, is excited to announce the release of two kits based on the classic science fiction film Forbidden Planet. The kits, released under a licensing agreement with Warner Bros. Consumer Products, allow fans of the films to recreate classic characters, whole introducing it to a new generation.

The Robby the Robot Movie Poster Edition kit will feature updated legs and arms along with a new rocky base to stand the model on, and all-new parts will be sculpted to create a figure of the movie’s heroine, Altaira. The Robby the Robot kit will come with a full-color backdrop to display behind the model, effectively creating the movie poster in three dimensions. Robby the

Robot will be molded in white plastic with some clear parts.

The C-57D flying saucer kit builds to a finished size of 12” – perfect for display! The ship can be built either in a flying or landing position. The parts will be injected in gray plastic, with a clear lower dome.

The “Forbidden Planet” kits will be released in fall of 2012, through local hobby shops and www.autoworldstore.com.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.