China Toy Fair


Ruckus Media Group Partners with Warner Bros. on Mobile Read-along Titles

Ruckus Media Group has partnered with Warner Bros. Consumer Products (WBCP) to offer digital downloads of narrated e-books in the U.S. and Canada, beginning with a seasonal selection of titles via the Ruckus universal app for iOS devices.

The Ruckus/WBCP launch will offer a variety of brands, with more than 100 Read-Along titles rolling out in subsequent months. Multiple narrated e-books will be included from brands such as Batman, Looney Tunes, Scooby-Doo, The Wizard of Oz, and more.

Ruckus titles download directly to mobile devices, and they are also commercial-free and airplay-enabled, allowing users to view them on all iOS devices. Should they register for free, parents are provided with feedback on their child’s experiences within the Ruckus app, and kids and parents can also follow word highlighting, as well as read, record, and save their own voices reading the stories.

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

TheHobbit

Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing.

Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at HobbitShop.com.

WBCP, Cryptozoic Entertainment Announce New Lord of the Rings Deck-building Game

logo_CryptozoicWarner Bros. Consumer Products (WBCP) and Cryptozoic Entertainment, a developer of licensed trading cards and board games, will launch The Lord of the Rings: The Two Towers Deck-building Game, the first expansion to the The Lord of the Rings Deck-building Game line-up. This expansion adds all-new cards and gameplay mechanics to the Cerberus: Middle-earth game engine. 

In The Lord of the Rings: The Two Towers Deck-building Game, players pick a hero and fight to protect the wall of Helm’s Deep from Saruman’s forces. Players start with only basic combat maneuvers in their deck, but as the game progresses, they can add new and more powerful cards to their deck. The Wall of Helm’s Deep Deck adds a new level of strategy to the game, representing new perils if players cannot defend the wall from Saruman’s forces. The Lord of the Rings: The Two Towers Deck-building Game can be played on its own, or it can be combined with other expansions from The Lord of the Rings trilogy to create an epic experience. 

The Lord of the Rings: The Two Towers Deck-building Game will be available in hobby and mass retail stores in this summer.

Mezco Unveils Batman Classic TV Series Mez-Itz Toys

mezco_2Mezco Toys has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce a Mez-Itz line of toys and vehicles based on DC Comics 1960’s Batman classic TV series.

Mezco will debut Batman toys, including the Batmobile, along with a line of Batman and Robin Mez-Itz based on the actors who portrayed them. Mezco will also produce Mez-Itz of The Joker, Catwoman, The Riddler, and The Riddler’s Thug.

Mezco will reveal these new products to the general public for the first time on June 25 from 11 a.m. to 1 p.m. at the Ripley’s Believe It Or Not Odditorium on 42nd Street in New York City. The first 200 people to come view the display dressed as their favorite Batman classic TV series character will receive a free Mezco DC Universe Mez-Itz, as well as a discount for entry into the Odditorium.

Mezco’s first wave of Batman classic TV series products will hit stores in July, and a sneak preview will be available at San Diego Comic-Con at Mezco’s booth.

Uglydoll Teams up with DC Comics for Superhero Toys and Accessories

Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded 1209collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.

The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.

Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.

Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

Tonner Doll Partners with Warner Bros. for “A Christmas Story” Collection

Tonner Doll Company has partnered with Warner Bros. Consumer Products (WBCP), to release a Ralphie Character Figure based on the 1983 film, A Christmas Story. The film, based on the short stories and semi-fictional anecdotes of Jean Shepard, including In God We Trust and All Others Pay Cash, has become a holiday staple.

Sculpted in the likenesses of Peter Billingsley, fans of A Christmas Story and collectors everywhere can take home their very own Ralphie, BB gun included.  [Read more...]

Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]

The Unexpected Journey Comes to Boardgames

Spin Master and Warner Bros. Consumer Products have teamed up to create Stratego—The Hobbit: The Desolation of Smaug game based on The Hobbit Trilogy, including the blockbuster The Hobbit: An Unexpected Journey, as well as the second and third films, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures.

Created for kids ages 8 and up, Stratego—The Hobbit: The Desolation of Smaug combines Classic Stratego battlefield strategy with the world of The Hobbit Trilogy for two ways to play. On one side of the game board, players can enjoy original Stratego play with detailed artwork from The Hobbit Trilogy. On the other side, players can take on the role of Bilbo Baggins and The Company of Dwarves to find a way to escape from Mirkwood. Alternatively, players can play as Spiders, Wargs and Orcs to keep Bilbo and the Dwarves trapped forever.

Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]