China Toy Fair


I Double Dog Dare You!—for A Christmas Story Enthusiasts

Fans of the classic holiday comedy A Christmas Story can show their devotion with the “A Christmas Story: I Double Dog Dare You! Video Contest.” The contest, presented by Warner Bros. Consumer Products, allows fans to re-create their favorite scenes and post the videos to YouTube for a chance to win a trip to the real A Christmas Story house in Cleveland, Ohio.

The grand-prize winner receives round-trip airfare for four, a two-night stay at the Christmas Story house, dinner at Bac Asian Bistro, and more. Five second-place winners will also win an exclusive gift pack of A Christmas Story merchandise. Click here for more contest information.

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WBCP Announces Roster of Licensees for Happy Feet Two

The animated family comedy adventure Happy Feet Two premiered last Friday, and Warner Bros. Consumer Products (WBCP) has announced its global collection of licensees for the movie.

Thinkway Toys is the global master toy partner for the property, and has debuted toys that feature dance moves, interactive play features, music, a talk-back mode, and more. Additional offerings from the wide roster of licensees include Rubie’s Costume Co. with an assortment of costumes; Pressman Toy with all-new interactive games; Build-A-Bear Workshop, offering collectible soft plush; MeadWestvaco with themed calendars; Hallmark, offering decorative ornaments and party supplies; Anagram International with party décor; Penguin Children’s Books with books inspired by the film; and more.

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The Bridge Gets Worldwide Rights to New The Hobbit Films

still picture of The Hobbit: An Unexpected Journey

Warner Bros. Consumer Products has awarded the worldwide master toy and game licensing rights for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again to The Bridge Direct, Inc. The Bridge will develop an array of products inspired by the two films, which is directed by Academy Award-winning filmmaker Peter Jackson (The Lord of the Rings).

The line will include action figures, play sets, and role play accessories such as basic action figures, adventure packs, beast packs, highly detailed collector figures, a basic Sting sword, a basic Orcrist sword, a Dwarven battle axe, and a Deluxe Sting sword that features a blue glow just like in the film. The line is expected to debut at retail stores in fall 2012, prior to the December 14 release of the first film.

Photo Credit: Warner Bros. Pictures

Techno Source to Distribute Character Options Toys in the U.S.

Techno Source, a division of LF Products, has signed a deal to distribute selected lines of toy company Character Options’ best-selling products, in the U.S. The partnership deepens the companies’ existing relationship, under which Character Options has distributed many of Techno Source’s products in the UK for nearly a decade.

Techno Source will bring to market a number of Character Options’ original and licensed toys under its Techno Source and Toy Island brands. The first products to launch under this partnership will be a Scooby-Doo toy line, as part of a licensing agreement with Warner Bros. Consumer Products.

Character Options holds the master toy license for Scooby-Doo in the UK and U.S. The Scooby-Doo products, which include figures, play sets, vehicles, plush, and goo, will be available at mass and specialty retailers beginning in the spring.

Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

Green Lantern Toys Showcased at Toy Fair

Warner Bros. Consumer Products (WBCP) is gearing up for the June 17 release of Green Lantern with a worldwide licensing program led by DC Entertainment’s master toy licensee, Mattel.

The video above shows some of the company’s Green Lantern products showcased at Toy Fair. Mattel’s multi-category Green Lantern toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles.

Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

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Harry Potter Licensees Announced for Upcoming Movies

Warner Bros. Consumer Products (WBCP) has announced its licensing roster so far for the upcoming feature films Harry Potter and the Deathly Hallows – Part 1 and Part 2, in theaters November 19 and July 15, 2011 respectively.

Coinciding with the release of Part 1, Lego will debut an array of Lego Harry Potter construction sets, including Hogwarts Castle, Freeing Dobby, Quidditch Match, Hagrid’s Hut, The Burrow, and Hogwarts Express. Other licensees include The Noble Collection (wands, chess sets, high-end sculpts), Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Inc., Hallmark, Andrews McMeel Publishing, Tonner Doll, and more.

Harry Potter and the Deathly Hallows – Part 1 marks the first part in the final chapter of the series. Directed by David Yates from a screenplay by Steve Kloves (based on the book by J.K. Rowling), the movie is produced by David Heyman, David Barron, and Rowling.

Harry Potter: The Exhibition Hits the West Coast

As the planned final stop on this national tour, Seattle is set to receive the Harry Potter: The Exhibition experiential exhibit. The Pacific Science Center will house the event, which features props and costumes from the Harry Potter films.

Warner Bros. Consumer Products partnered with Global Experience Specialists, Inc., to create the 10,000 square foot exhibit. Featuring hundreds of items from all of the previous films, as well as new items from the upcoming two-part finale, The Deathly Hallows, The Exhibition runs from October 23 to Jan. 30, 2011. Tickets go on sale August 14. Museum members can pre-order tickets from now until Saturday.

The exhibit will open daily at 10 a.m. The museum also plans to show part one of Harry Potter and the Deathly Hallows in its IMAX theater when the film releases November 19.

Warner Bros., WaterTower Music Release Bugs Bunny CD

On July 13, Warner Bros. Consumer Products and WaterTower Music will release a live Bugs Bunny at the Symphony concert recording, which captures the debut performance of “Bugs Bunny at the Symphony.” The first performance was held in May at the Sydney Opera House, and was created and conducted by Emmy Award winner George Daugherty.

The production and recording follows the orchestra and film concert Bugs Bunny on Broadway, which debuted in 1990 at the Gershwin Theatre and was also created and conducted by Daugherty. Both productions feature Looney Tunes characters, including Bugs Bunny, Elmer Fudd, Porky the Pig, and Daffy Duck, as voiced by Mel Blanc and Arthur Q. Bryan, and is composed by Carl Stalling and Milt Franklyn.

The CD will be the first major recording of Stalling and Franklyn’s work to be released in two decades. The CD contains nine full-length cartoon scores, excerpts, and songs from 10 others, plus two full-length symphonic overtures which inspired the cartoons.

Bugs Bunny at the Symphony will have the second tier of its world premiere at the Hollywood Bowl July 16 and 17 with the L.A. Philharmonic.