HoliDAY of Play 2015

Diane Nelson to Head WBCP, Brad Globe to Step Down

Diane_Nelson_195x230Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.

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Warner Bros. Pictures Confirms Release Dates for Upcoming Lego Movies

LEGO_LogoWarner Bros. Pictures has confirmed the release of three new Lego features, including The Lego Movie Sequel, which will be released domestically on May 18, 2018, beginning its worldwide release.

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Christine Kelly to Head Toy and Game Initiatives for National Geographic’s Brand Licensing Division

ChristineKellyNational Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]

Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

BatmanUnlimited1Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. [Read more...]

Thanks to The Lego Movie, Lego Is World’s Largest Toy Maker

LEGO_LogoAs reported by The Wall Street Journal today, Lego is currently the world’s largest toy maker.

Denmark’s Lego A/S said that revenue during the first six months rose 11 percent, boosted by The Lego Movie products. This makes Lego the biggest toy company in the world in terms of both revenue and profit, ahead of Mattel Inc. The jump also puts Lego slightly ahead of Mattel in sales for the first six months of the year.

A sequel to The Lego Movie, The Lego Movie 2, is scheduled for release in 2017, and Warner Bros. has already set the release for the Ninjago movie next year.

The licensing of the movies themselves isn’t a significant element of sales for Lego compared with the sales of movie-related boxes of bricks. Overall first-half sales for Lego rose to 11.5 billion Danish kroner ($2.03 billion) from 10.4 billion kroner in the same period last year, the company said. [Read more...]

Cardinal Industries Turns 70

cardinalIn 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.

Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.

Warner Bros., TT Games, and Lego to Create Lego The Hobbit

WBIE_Color_LowResWarner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.

Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.

Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.

Warner Bros. Interactive Entertainment to Release Middle-earth: Shadow of Mordor

Shadow of MordorWarner Bros. Interactive Entertainment is developing a next-generation, third-person action game based on a story of vengeance and redemption set in Middle-earth. Middle-earth: Shadow of Mordor has gamers take on the role of Talion, a character who’s resurrected by a spirit of vengeance after his own life was taken. He’s empowered with many abilities and his main mission is to destroy those who have wronged him the night his family was slain in front of him.

Although the background of the game stays the same, each player can create his own experience through the Nemesis System. Enemy relationships and characteristics are shaped by each player’s actions and decisions during gameplay. Gamers are even able to craft their own battles, enemies, and rewards within the Mordor world that adapts to and remembers their choices.

Middle-earth: Shadow of Mordor is in development for PlayStation 4, PlayStation 3, Xbox One, and Xbox 360 by Monolith Productions and Middle-earth Enterprises.

Warner Bros., Sesame Workshop Release Sesame Street: Fairytale Fun DVD

Sesame StreetWarner Bros. Home Entertainment and Sesame Workshop, the nonprofit educational organization behind Sesame Street, have released Sesame Street: Fairytale Fun on DVD. Now kids can join Elmo and Abby on their educational adventure through fairytales, such as Hansel and Gretel and nursery rhymes with Mother Goose.

The two-hour DVD includes a CinderElmo bonus feature and everyone’s favorite Sesame Street monsters such as Oscar the Grouch. Now in its 44th season, Sesame Street is the longest-running program in kids’ TV and this new addition to the program’s collection of DVDs will be just as fun and educational. The Sesame Street: Fairytale Fun release is also available for digital download.

MBE launches Man of Steel Toy Range

Super Man ToysWith the release of Warner Bros.Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All the toys are for kids ages 4 and up.

The Interactive Superman and the U-command Kryptonian cycle come with an infrared remote control to activate the animated body language, voice, and sound effects. The cycle has light-up wheels and its movements are controlled through the joysticks on the wireless remote control. The control buttons can be used to pre-program the actions, sound, and voice effects. The remote comes with more than 1,000 possible action combination sequences. [Read more...]