Cardinal Industries Turns 70

cardinalIn 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.

Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.

Warner Bros., TT Games, and Lego to Create Lego The Hobbit

WBIE_Color_LowResWarner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.

Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.

Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.

Warner Bros. Interactive Entertainment to Release Middle-earth: Shadow of Mordor

Shadow of MordorWarner Bros. Interactive Entertainment is developing a next-generation, third-person action game based on a story of vengeance and redemption set in Middle-earth. Middle-earth: Shadow of Mordor has gamers take on the role of Talion, a character who’s resurrected by a spirit of vengeance after his own life was taken. He’s empowered with many abilities and his main mission is to destroy those who have wronged him the night his family was slain in front of him.

Although the background of the game stays the same, each player can create his own experience through the Nemesis System. Enemy relationships and characteristics are shaped by each player’s actions and decisions during gameplay. Gamers are even able to craft their own battles, enemies, and rewards within the Mordor world that adapts to and remembers their choices.

Middle-earth: Shadow of Mordor is in development for PlayStation 4, PlayStation 3, Xbox One, and Xbox 360 by Monolith Productions and Middle-earth Enterprises.

Warner Bros., Sesame Workshop Release Sesame Street: Fairytale Fun DVD

Sesame StreetWarner Bros. Home Entertainment and Sesame Workshop, the nonprofit educational organization behind Sesame Street, have released Sesame Street: Fairytale Fun on DVD. Now kids can join Elmo and Abby on their educational adventure through fairytales, such as Hansel and Gretel and nursery rhymes with Mother Goose.

The two-hour DVD includes a CinderElmo bonus feature and everyone’s favorite Sesame Street monsters such as Oscar the Grouch. Now in its 44th season, Sesame Street is the longest-running program in kids’ TV and this new addition to the program’s collection of DVDs will be just as fun and educational. The Sesame Street: Fairytale Fun release is also available for digital download.

MBE launches Man of Steel Toy Range

Super Man ToysWith the release of Warner Bros.Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All the toys are for kids ages 4 and up.

The Interactive Superman and the U-command Kryptonian cycle come with an infrared remote control to activate the animated body language, voice, and sound effects. The cycle has light-up wheels and its movements are controlled through the joysticks on the wireless remote control. The control buttons can be used to pre-program the actions, sound, and voice effects. The remote comes with more than 1,000 possible action combination sequences. [Read more...]

Walmart Partners with Warner Bros. for Man of Steel Screening and Promotion

Walmart_MOS_TicketsWalmart has partnered with Warner Bros. for an advance screening of the Man of Steel film, which will take place in selected local theaters nationwide at 7 p.m. on June 13. Tickets can be purchases at more than 3,700 Walmart locations nationwide. In addition to being the first to see Man of Steel, Walmart customers can also take advantage of special offers. Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.

Fans can bring Superman to life with the official Man of Steel Experience augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart. The app is available at the App Store and on Google Play.

Customers will receive a free original Digital Comic Book written by Man of Steel screenwriter David Goyer with every ticket.

For more information and to view the selected theaters visit walmart.com/ManofSteel.

Batman: Arkham City Lockdown, Scribblenauts Remix Available for Kindle Fire

Warner Bros. Interactive Entertainment announces two of its biggest mobile games, Batman: Arkham City Lockdown and Scribblenauts Remix, are coming to Android, exclusively in the Amazon Appstore for Android.

BACLockdownIn Batman: Arkham City Lockdown, developed by NetherRealm Studios in conjunction with High Voltage Software, the inmates have escaped and Batman must defeat an army of henchmen and some of his most iconic foes. Players will scour rooftops and the seedy underbelly of Gotham City through a series of one-on-one battles with The Joker, Two-Face, and Deathstroke.  [Read more...]

LEGO Group Launches Movie Maker App

LEGO Group, in conjunction with Warner Bros. Consumer Products and DC Entertainment, has launched the LEGO DC Super Heroes Movie Maker app on the iTunes App store. The app allows users to create their own stop-motion movie featuring some famous superheroes. The simple tools and guides make it easy to shoot, edit, and add music on an iPhone. and save it to your camera roll to share.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

ThunderCats at Toy Fair

Bandai holds the global master toy license for ThunderCats, and the company showcased its upcoming line of ThunderCats-licensed toys at Toy Fair last week. Bandai’s lineup, to launch this fall, will include detailed ThunderCats four-inch figures, the Deluxe ThunderTank vehicle and four-inch Snarf figure, the highly articulated ThunderCats eight-inch Classic Figures, and the ThunderCats Deluxe Sword of Omens. Check out the video above to view the products.

ThunderCats, a new animated television series from Warner. Bros. Animation (WBA) and Japanese animation studio Studio4°C, will air on Cartoon Network this year.

Harry Potter Licensees Announced for Upcoming Movies

Warner Bros. Consumer Products (WBCP) has announced its licensing roster so far for the upcoming feature films Harry Potter and the Deathly Hallows – Part 1 and Part 2, in theaters November 19 and July 15, 2011 respectively.

Coinciding with the release of Part 1, Lego will debut an array of Lego Harry Potter construction sets, including Hogwarts Castle, Freeing Dobby, Quidditch Match, Hagrid’s Hut, The Burrow, and Hogwarts Express. Other licensees include The Noble Collection (wands, chess sets, high-end sculpts), Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Inc., Hallmark, Andrews McMeel Publishing, Tonner Doll, and more.

Harry Potter and the Deathly Hallows – Part 1 marks the first part in the final chapter of the series. Directed by David Yates from a screenplay by Steve Kloves (based on the book by J.K. Rowling), the movie is produced by David Heyman, David Barron, and Rowling.