National Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]
Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. [Read more...]
Denmark’s Lego A/S said that revenue during the first six months rose 11 percent, boosted by The Lego Movie products. This makes Lego the biggest toy company in the world in terms of both revenue and profit, ahead of Mattel Inc. The jump also puts Lego slightly ahead of Mattel in sales for the first six months of the year.
The licensing of the movies themselves isn’t a significant element of sales for Lego compared with the sales of movie-related boxes of bricks. Overall first-half sales for Lego rose to 11.5 billion Danish kroner ($2.03 billion) from 10.4 billion kroner in the same period last year, the company said. [Read more...]
In 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.
Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.
Warner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.
Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.
Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.
Warner Bros. Interactive Entertainment is developing a next-generation, third-person action game based on a story of vengeance and redemption set in Middle-earth. Middle-earth: Shadow of Mordor has gamers take on the role of Talion, a character who’s resurrected by a spirit of vengeance after his own life was taken. He’s empowered with many abilities and his main mission is to destroy those who have wronged him the night his family was slain in front of him.
Although the background of the game stays the same, each player can create his own experience through the Nemesis System. Enemy relationships and characteristics are shaped by each player’s actions and decisions during gameplay. Gamers are even able to craft their own battles, enemies, and rewards within the Mordor world that adapts to and remembers their choices.
Warner Bros. Home Entertainment and Sesame Workshop, the nonprofit educational organization behind Sesame Street, have released Sesame Street: Fairytale Fun on DVD. Now kids can join Elmo and Abby on their educational adventure through fairytales, such as Hansel and Gretel and nursery rhymes with Mother Goose.
The two-hour DVD includes a CinderElmo bonus feature and everyone’s favorite Sesame Street monsters such as Oscar the Grouch. Now in its 44th season, Sesame Street is the longest-running program in kids’ TV and this new addition to the program’s collection of DVDs will be just as fun and educational. The Sesame Street: Fairytale Fun release is also available for digital download.
With the release of Warner Bros.’ Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All the toys are for kids ages 4 and up.
The Interactive Superman and the U-command Kryptonian cycle come with an infrared remote control to activate the animated body language, voice, and sound effects. The cycle has light-up wheels and its movements are controlled through the joysticks on the wireless remote control. The control buttons can be used to pre-program the actions, sound, and voice effects. The remote comes with more than 1,000 possible action combination sequences. [Read more...]
Walmart has partnered with Warner Bros. for an advance screening of the Man of Steel film, which will take place in selected local theaters nationwide at 7 p.m. on June 13. Tickets can be purchases at more than 3,700 Walmart locations nationwide. In addition to being the first to see Man of Steel, Walmart customers can also take advantage of special offers. Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.
Fans can bring Superman to life with the official Man of Steel Experience augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart. The app is available at the App Store and on Google Play.
Customers will receive a free original Digital Comic Book written by Man of Steel screenwriter David Goyer with every ticket.
For more information and to view the selected theaters visit walmart.com/ManofSteel.
Warner Bros. Interactive Entertainment announces two of its biggest mobile games, Batman: Arkham City Lockdown and Scribblenauts Remix, are coming to Android, exclusively in the Amazon Appstore for Android.
In Batman: Arkham City Lockdown, developed by NetherRealm Studios in conjunction with High Voltage Software, the inmates have escaped and Batman must defeat an army of henchmen and some of his most iconic foes. Players will scour rooftops and the seedy underbelly of Gotham City through a series of one-on-one battles with The Joker, Two-Face, and Deathstroke. [Read more...]