Expanded Partnerships for Lionel Means More Licensed Trains

LionelLionel has expanded its partnerships with Warner Bros., Coca-Cola, and Peanuts. As a result of these agreements, this year will see a number of new G-Gauge and Ready to Run O-Gauge train sets, including Frosty the Snowman, Coca-Cola Holiday, and Snoopy Railways. The model train maker also enjoys a new license with Crayola.

“Lionel Trains is bringing the nostalgia of iconic train sets to the hearts of fans of all ages,” said Howard Hitchcock, SVP/GM of Lionel. “By securing new licenses and expanding partnerships to grow our G-Gauge and Ready to Run O-Gauge platforms, we’re putting trains from familiar and beloved brands into the hands of children of all ages.”

Trends International Launches Tape Works Line

Trends International LLC will launch its exclusive line of decorative tape within its paper craft product category. Tape Works, is causing quite a stir among retailers. Each roll is 50 feet long and can decorate nearly anything, including scrapbook pages, gift packages and bags, cards, school supplies, lockers, and frames. Users can also write on it and layer it to personalize projects. Look now for non-licensed patterns, including mustaches, leopard print, and cupcakes. Licensed titles will follow in March and April.

The Tape Works program includes licenses such as Disney Fairies, Marvel’s Spider-Man, and Warner BrothersThe Big Bang Theory.

Expanding the Tape Works line, as well as launching other products, including new Sandylion paper craft stickers, remains a high priority for the company.

 

PBS Kids To Premiere New Clifford Film

On December 14, PBS Kids will premiere the animated film Clifford Really Big Movie to celebrate Clifford’s 50th Anniversary. Warner Brothers originally released the film in 2004. It featured John Ritter as the voice of Clifford as well as Wayne Brady, Jenna Elfman, and John Goodman. The new animated film by Scholastic Entertainment will feature the original cast as well as Grey Delisle, Jess Harnell, Kel Mitchell, Judge Reinhold, Kath Soucie, Cree Summer, and Wilmer Valderrama. The new movie takes viewers on Clifford’s cross-country adventure with characters such as Cleo, T-Bone, and an entirely new cast of characters.