The Wish Factory Named Toy Licensee for Singer Cody Simpson

The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and “Not Just You.” Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.

The Wish Factory’s deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys “R” Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.

For more information on Cody Simpson licensing opportunities, contact Sara Nemerov of Warner Music Group at sara.nemerov@wmg.com.

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New Lullabies from Cradle Rock

Record companies Brash Music and Tree Top Records joined together to develop and produce the Cradle Rock series of albums that use smooth sounds from instruments to create lullabies that are true to the original melodic structure and tempo of popular songs.

Each album is produced for parents who want to introduce their children to the music and artists they love, such as U2 and Pink Floyd, but in a softer format. Upcoming releases will feature lullabies based on U2′s The Joshua Tree, Pink Floyd’s The Sleepy Side of the Moon, and Taylor Swift’s Fearless.

Distributed by The Warner Music Group, Cradle Rock albums are available online, on iTunes for $9.99, and music retail outlets across the United States for $11.98.

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