Zuru Secures Patent for Bunch-O-Balloons, Vows to Enforce It Against Knock-Offs

ZuruLogoZuru Bunch-O-Balloons has been granted a U.S. patent, which has been extended to broader territories across the globe.

[Read more...]

Goblies, or Paintballs Thrown Like Water Balloons, Launches Kickstarter Campaign

Goblies, which launched as a Kickstarter campaign, is a new toy that creates a colorful splatter similar to paintballs. They break easily on impact; however, they are painless like water balloons, and filled with a colorful wet powder that does not result in stickiness.

[Read more...]

GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?

by Matthew Lawrence, strategist, Fresh Squeezed Ideas

FreshSqueezedPlay2As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have some youthful zeal and enthusiasm, which is a great asset in my role as a cultural strategist who works day-to-day at loftier, more adult-natured stuff. But it also reminds me that they are able to enjoy the richest play experiences possible, through tried and true brands that have endured the test of time. [Read more...]

Zuru Signs Global Deal with Bunch O Balloons

BunchOBalloonsZuru has signed a global exclusive deal with Bunch O Balloons, which raised close to $1 million through the crowd-funding site Kickstarter.

Bunch O Balloon’s design allows for 100 water balloons to be filled in less than 60 seconds. The balloons are also self-tying, eliminating the step of tying regular balloons.

“We chose to work with Zuru because of their vast global network, marketing ability, and their expertise in automating production,” says Josh Malone, the creator of Bunch O Balloons. “They have an ability to work quickly, and much like us, are a family-run business who are incredible people to work with, and we are excited to be moving forward with them.”

Bunch O Balloons will be hitting the U.S. market next spring.

Bunch O Balloons Kickstarter Campaign Blows by Funding Goal

bunch o balloonsInventor Josh Malone brainstormed and experimented for a few years to create a device that would allow his family to prepare for their water balloon fights easily and quickly. On July 22, Malone brought his creation, Bunch O Balloons, to Kickstarter for pre-order. Just 13 days later, he has raised more than 70 times his initial funding goal and experienced overwhelming support from beyond the core tech-oriented crowdfunding community.

One Bunch O Balloons pack features three stems, with each stem containing 37 balloons. Each balloon is attached to a stem by a hose coupling and then secured to the coupling by a small O-ring. Users screw the stem onto a hose and turn the water on, allowing the balloons to fill simultaneously. When the balloons are full, the user lightly shakes the system and each balloon falls off, cinched shut by its o-ring, allowing users to fill and tie 100 balloons in just one minute. [Read more...]

BYU Breaks Record for Largest Water Balloon Fight

On July 23, students from Brigham Young University (3,927 to be exact) hurled 120,021 Imperial Toy Water Splashers water balloons at one another to take the official title of largest water balloon fight from 2009 record holder University of Kentucky. The battle lasted six minutes. Student started filling the Water Splashers at 8 a.m. on Wednesday and worked until the event ended Friday.

Photo Credit: Brigham Young University