China Toy Fair


Report: More Than Half of Children Own a Toy Based on a Virtual World

Moshi Monsters

Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.

In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).

Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.

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Webkinz World Celebrates 5th Anniversary with Twitter Party

Ganz is celebrating the 5th anniversary of Webkinz World on April 29, which is being hailed as Webkinz Day. The day will be highlighted by a Twitter party—a first for Webkinz—featuring prizes, new information about upcoming Webkinz releases, and more. The Twitter party, hosted by Ganz and Resourceful Mommy, will be held from 8 to 9 p.m. this Thursday. To learn more, visit www.webkinznewz.com.

Launched in 2005 by Ganz, Webkinz pets combine plush with the world of the Internet. In Webkinz World, children can adopt a pet, play games, do quizzes, create rooms, earn KinzCash, and “chat” with other members. Since its launch, new languages and features have been added, including Zumwhere, the Caring Valley, and the Kinzville Academy.