Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]