Reshoring Toys

By Howard N. Aronson, Managing Partner, Lackenbach Siegel LLP

Like the proverbial child who runs away from home only to return before nightfall, an American toymaker is bringing most of its manufacturing back to the U.S.—after more than a decade of outsourcing in Asia. The decision of K’NEX Brands, a family-owned maker of plastic building toys, to boost manufacturing at The Rodon Group, its Hatfield, Pa. plant, is only one example of a major trend. Persuasive factors leading to the ultimate decision included quality control, overall costs, timeliness of deliveries, and intellectual property issues. Many are following the lead of K’NEX and rediscovering that home sweet home is the best place to make and distribute products after all.

Manufacturing in the U.S. created many advantages for K’NEX:
• Greater ability to react to shifts in consumer demands for toys because it’s much quicker and easier to retool–thus creating additional sales;
• Delivery times are quicker–as are changes in delivery schedules, for example, to take advantage of unexpected increases in sales at some stores;
• There’s more control over quality–including avoiding toy safety product recalls;
• There’s more control over materials–again, especially important where safety is an issue, as it is with many toys;
• Overseas labor costs are increasing, whereas using robotics in its U.S. plant is boosting productivity–thus lowering per unit labor costs;
• Transportation costs are rising;
• Time zone differences make communication between manufacturers and suppliers difficult. [Read more...]

Video: “Wham-O Moves to America” – The Daily Show

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Wham-O Moves to America
www.thedailyshow.com
Daily Show Full Episodes Political Humor Tea Party

WHAM-O Merges with Sprig Toys

WHAM-O, Inc. has merged with Sprig Toys, Inc., and the two have created a new line of battery-free, kid-powered preschool products under the new WHAM-O Jr. brand. WHAM-O will now have access to Sprig’s reclaimed wood and recycled plastic material, Sprigwood. In addition to Sprig’s products, such as the Eco-Trucks Dump Truck and the Dino Adventure Rig, the WHAM-O Jr. line will include WHAM-O’s inflatables and outdoor play products.

[Read more...]

The Toy Book’s Toy Report 01/13/10

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

WHAM-O to Bring Frisbee Production to U.S.

lg_52000_Ult_Pearl2

Starting at the end of the month, WHAM-O will produce half of its Frisbees in the United States, which the company says is an effort to increase manufacturing jobs in the domestic market. The domestic production is part of a partnership with Manufacturing Marvel America, a division of the international Manufacturing Marvel Group, which specializes in plastic injection molding for toys and operates facilities in California and Michigan. Last August, WHAM-O began producing one of its PoolZone products in Michigan.