HoliDAY of Play 2015

Wicked Cool Toys Awarded U.S., Canadian ALVINNN! and The Chipmunks Master Toy Licence

ALVINNNWicked Cool Toys has aligned with Bagdasarian Productions and PGS as the master toy licensee for ALVINNN!!! and The Chipmunks, the CG-animated show on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.

Wicked Cool Toys will develop a line of toys, including a Voice Changer Singing Microphone, fully articulated figures, play sets, R/C, plush, and more. They are expected to hit retailers in next summer and fall.


The Wiggles Return to the U.S. with Rock & Roll Preschool Tour

This fall, the preschool entertainment group, The Wiggles, is returning to the U.S. for its Rock & Roll Preschool tour. The group will be touring in support of its new CD and DVD, Rock & Roll Preschool, as well as a new season of its hit TV series, which is airing on Hulu in the U.S. and Treehouse in Canada.

[Read more...]

Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line


Photo courtesy of FOX

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in November.

The Wiggles’ Rock & Roll Preschool Tour Kicks Off in September

WigglesComing off an Australian tour that boasted 145 sell-out shows, the children’s entertainment group, The Wiggles, will return to the U.S. this fall for their Rock & Roll Preschool tour. The Wiggles will be touring in support of their brand new CD and DVD, Rock & Roll Preschool, as well as a new season of their TV series, which airs on Hulu in the U.S. and on Treehouse in Canada.

[Read more...]

Oldies but Goodies: Some of the Biggest Toy Brands of Yesteryear Are Making a Comeback

DebbieDunnHeadshotby Debbie Dunn, Licensing, Marketing, Promotions, & Mom Expert, GennComm LLC

What’s old is new again, and vintage brands are expected to be the biggest hits in the toy aisle for this year. Many of these brands have reinvented themselves in modern ways with digital entertainment content to reach today’s savvy kid consumer, yet they still offer the same trusted attributes that parents–and even grandparents–knew and loved. [Read more...]

Cabbage Patch Kids Adopt Wicked Cool Toys

CabbagePatchKidsWicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for Cabbage Patch Kids. Created by Xavier Roberts and initially released in 1978, the brand has generated more than $6 billion dollars in revenue to date. [Read more...]

Wicked Cool Toys to Introduce Girl Scouts Cookie Oven

GirlScouts,WagonWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils, as well as the Girl Scouts On-the-Go Wagon and Cookie Stand. The Wicked Cool Toys Girl Scouts line is expected to hit mass market retailers nationwide this fall. [Read more...]

Registration Open for TIA’s Toy Fair Credit Meeting

Toy_Industry_Association_Inc_logoRegistration is open for the Toy Industry Association’s (TIA) annual Toy Fair Credit Meeting, scheduled to take place on February 17 at the Affinia Manhattan Hotel in New York City.

An exclusive forum for TIA member manufacturers, the Toy Fair Credit Meeting offers trade information and educational and networking opportunities for credit, finance, and operations professionals. Through discussions and workshops, industry experts, major retailers, and fellow participants of the TIA Credit Interchange program will share knowledge from across the toy industry. [Read more...]

Wicked Cool Toys to Launch Wild Kratts Toy Offering at Toys “R” Us

Nov24.9MediaWild Kratts, the animated adventure series from Kratt Brothers Company and 9 Story Media Group, has reached the No. 1 spot for kids 4 to 8 and kids 6 to 11 across all networks. The strong performance of the brand also extends to toys and books.

Master toy licensee Wicked Cool Toys has launched a toy offering at Toys “R” Us,, and Due to the line’s strong initial performance, new items have been developed, including a Tortuga playset deluxe power suit with sound, as well as hero and villain packs. The new items were on display at the Dallas Fall Mass Market Preview and are expected to be available at retail next fall. Random House Kids has also released the fist Wild Kratts book in the U.S. and Canada, which needed to be reprinted because initial sales did so well.

The expansion comes shortly after PBS Kids greenlit a fourth season and 9 Story announced new sales of the series to France Télévisions (France), E Junior (United Arab Emirates) and Canal Panda (Portugal). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), Dublin Films (Ireland), VRT (Belgium), Chello Media (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey), and Primetime (Colombia).

WIT to Host Networking Breakfast, Sponsor PlayCHIC, and More at ChiTAG

WIT.logoWomen in Toys, Licensing, and Entertainment (WIT), will be celebrating the power of play at the Chicago Toy & Game Week from November 20 through 23.

WIT is a premier sponsor of PlayCHIC, the industry’s annual play-inspired fashion show. The event pairs couture fashion designers with toy and games brands to create runway looks, and this year’s show will feature a WIT-inspired look.

On November 21, WIT will celebrate the Rising Star Award nomination of organization president and Brandberry Inc. founder, Ashley Mady, at the 7th annual TAGIE Awards. The celebration honors toy and game inventors worldwide, and will be held in the Grand Ballroom at Chicago’s Navy Pier. Mady is nominated for her work with the Wicked Cool Toys brand, Crashlings, which she co-invented.

WIT’s Wake Up With WIT breakfast networking event will be held on November 22. Building product for today’s market, going for a TV licensed property, the power of mentorship, and business empowering girls are some of the topics to be discussed. The breakfast is open to WIT members and non-members, aimed at professional men and women in the toy, games, licensing, and entertainment industries. [Read more...]