Sweet Suite 2016

MasterChef and MasterChef Junior Products to Debut at International Home and Housewares Show

logo-masterchefWicked Cool Toys and Unibrands Toys will debut cooking product lines inspired by Endemol Shine North America’s TV shows MasterChef and MasterChef Junior at the International Home and Housewares Show in Chicago from March 5 through 8.

Unibrands will debut a MasterChef-inspired BBQ Grilling Set and accessories. The collection will include a spatula, tongs, fork, and basting brush with signature stainless steel and a rubberized grip design. Accessories for the grill will include grill lights, covers, oven mitts, and thermometers. [Read more...]

Wild Kratts Signs New Licensee and Expands Product Line

35ad8e78-c5df-46f7-931f-b1e08c4c9eabThe Kratt Brothers Co. has signed apparel manufacturer Isaac Morris Limited to be its new licensing partner. Kmart and Fred Meyer stores will debut a selection of t-shirts, hoodies, and pants  in the Spring.

Additionally, Wild Kratts has expanded its retail line. Wicked Cool Toys has added new action figure sets and role-play items; Pressman Toys added three new games; Random House Children’s Books expanded their line of four Step into Reading titles to 12 books; later this year PBS Distribution will release two new DVDs, Wild Animal Babies and Wild Reptiles; PBS Kids released a new app, Wild Kratts Baby Buddies, intended for children 3 to 8 that focuses on animal care;  and InCharacter has added Florida Panther Costumes in both green for Chris and blue for Martin. [Read more...]

Wicked Cool Toys, Alchemy II Team Up to Relaunch Teddy Ruxpin

WickedCoolTeddyRuxpinWicked Cool Toys and Alchemy II partnered to relaunch the Teddy Ruxpin brand and franchise globally with toys, content, and a comprehensive licensed merchandising program.

Teddy Ruxpin launched in 1985 as the world’s first animated talking toy. Returning in fall 2017, the new Teddy Ruxpin will engage with a new generation of kids with interactive adventures and new technology.

The New Flavor of Activity Toys

Mom was wrong: apparently, it’s more than OK to play with your food.

Since the inception of Kenner Toys’ Easy-Bake Oven in 1963, kids have been expressing their creativity in the kitchen by baking up miniature sweet treats. And while the Easy-Bake Oven is one of the most iconic toys ever made, inducted into the Toy Hall of Fame in 2006, new toys that let kids make and decorate real, edible foods are eating up shelf space like never before. [Read more...]

Wicked Cool Toys Awarded U.S., Canadian ALVINNN! and The Chipmunks Master Toy Licence

ALVINNNWicked Cool Toys has aligned with Bagdasarian Productions and PGS as the master toy licensee for ALVINNN!!! and The Chipmunks, the CG-animated show on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.

Wicked Cool Toys will develop a line of toys, including a Voice Changer Singing Microphone, fully articulated figures, play sets, R/C, plush, and more. They are expected to hit retailers in next summer and fall.

 

The Wiggles Return to the U.S. with Rock & Roll Preschool Tour

This fall, the preschool entertainment group, The Wiggles, is returning to the U.S. for its Rock & Roll Preschool tour. The group will be touring in support of its new CD and DVD, Rock & Roll Preschool, as well as a new season of its hit TV series, which is airing on Hulu in the U.S. and Treehouse in Canada.

[Read more...]

Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line

WickedCool.MasterchefJunior

Photo courtesy of FOX

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in November.

The Wiggles’ Rock & Roll Preschool Tour Kicks Off in September

WigglesComing off an Australian tour that boasted 145 sell-out shows, the children’s entertainment group, The Wiggles, will return to the U.S. this fall for their Rock & Roll Preschool tour. The Wiggles will be touring in support of their brand new CD and DVD, Rock & Roll Preschool, as well as a new season of their TV series, which airs on Hulu in the U.S. and on Treehouse in Canada.

[Read more...]

Oldies but Goodies: Some of the Biggest Toy Brands of Yesteryear Are Making a Comeback

DebbieDunnHeadshotby Debbie Dunn, Licensing, Marketing, Promotions, & Mom Expert, GennComm LLC

What’s old is new again, and vintage brands are expected to be the biggest hits in the toy aisle for this year. Many of these brands have reinvented themselves in modern ways with digital entertainment content to reach today’s savvy kid consumer, yet they still offer the same trusted attributes that parents–and even grandparents–knew and loved. [Read more...]

Cabbage Patch Kids Adopt Wicked Cool Toys

CabbagePatchKidsWicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for Cabbage Patch Kids. Created by Xavier Roberts and initially released in 1978, the brand has generated more than $6 billion dollars in revenue to date. [Read more...]