China Toy Fair


Mattel Releases New Monster High Video Game

Mattel has released a new video game for the tween-girl franchise, Monster High. In the new game, Monster High: Skultimate Roller Maze, players can pick a character and skate their way through the crypts of Monster High and other schools along with a team of friends. The game is available on Wii and Nintendo DS at major retail stores.

D3Publisher, Nickelodeon To Release New Games for Holiday Season

D3Publisher (D3P) and Nickelodeon have partnered for two new video games, Victorious: Taking the Lead for Nintendo DS and Wii, and Winx Club: Magical Fairy Party for Nintendo DS.  Both games will release this holiday season and give kids the chance to be the star in a school play or throw magical fairy parties with their favorite television characters.

Victorious: Taking the Lead

Victorious: Taking the Lead, based on the hit Nickelodeon television series, is an adventure and exploration game where fans can be Tori Vega and star in a Hollywood Arts production. Tori really wants the lead role in the upcoming school play and fans can help her get the part by successfully playing through a variety of fun mini-games that are tied to the show. Fans will receive an inside look into the Victorious world where they can fully interact with cast members like Jade and Beck and visit their favorite show locations. The Wii version (rated “E10+”) was developed by High Voltage Software, and the Nintendo DS version (rated “E10+”) was created by 1st Playable Productions.

Winx Club: Magical Fairy Party

Girls will embrace the magic within and discover their inner fairy in Winx Club: Magical Fairy Party, through the enchanting story and exciting mini-games filled with fairies, fashion, friendship, and pets that fans love. Fans can star in the game as their own fairy, interact with their favorite show characters and enroll in the enchanting Alfea School.  They will form new friendships, perform spells, and plan unforgettable events that include a wondrous ball! The game is based on a brand new Winx Club modern fantasy adventure television series that will take the fairies of Alfea School on magical experiences and showcase a new art style with CGI episodes releasing this fall. Developed by 1st Playable Productions, Inc., this game is rated “E” and releases on October 30.

For more information about D3Publisher and these titles, visit www.d3publisher.us.

NBA 2K13 to Feature National Team and 1992 Dream Team

2K Sports partnered with USA Basketball to feature both the 2012 USA Basketball Men’s National Team and the 1992 “Dream Team” in NBA 2K13, the next installment of the NBA video game simulation franchise.

The 2012 USA Basketball Men’s National Team has earned recognition as one of USA Basketball’s all-time greatest teams. The original “Dream Team” is widely considered the most dominant sports team ever assembled, and featured 11 Hall of Fame players including Michael Jordan, Magic Johnson, Clyde Drexler, Karl Malone, Chris Mullin, David Robinson, and Charles Barkley.

Developed by Visual Concepts, NBA 2K13 is not yet rated by the ESRB and will be available on October 2 in North America and October 5 internationally for Xbox 360, PlayStation3, PSP, Wii, and Windows PC. The Wii U version will be available during the holiday season. Fans can pre-order now at participating retailers in order to receive the NBA All-Star content at no extra cost.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Cooking Mama Serves Up Combo Packs for Nintendo DS, Wii

Majesco Entertainment Company will launch Cooking Mama combo packs, including Mama’s Combo Pack Volume 1 & 2 on Nintendo DS and Mama’s 2-Pack on Wii, on August 14.

Mama’s Combo Pack Volume 1 for Nintendo DS allows players to master the kitchen in Cooking Mama then join Mama’s family on a wilderness getaway in Camping Mama: Outdoor Adventures. Mama’s Combo Pack Volume 2 includes Cooking Mama 2: Dinner with Friends, where players must satisfy Mama and her finicky friends, and Crafting Mama, where players pick up the scissors and paintbrush to get crafty.

Mama’s 2-Pack for Wii includes Cooking Mama Cook Off and Cooking Mama World Kitchen. The Wii Remote becomes a universal cooking tool to chop, grate, slice, stir, and roll in motion-based cooking activities. Developed by Cooking Mama Limited, Mama’s Combo Pack Volume 1 and 2 and Mama’s 2-Pack are rated E for Everyone.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Go on a Royal Journey with Disney Princess Video Game

Disney Interactive will release Disney Princess: My Fairytale Adventure on September 25. The new video game will be available for Wii, Nintendo 3DS, and Windows PC/Mac.

In the game, players will find that a spell has been cast over the Princess worlds, and they will need to use their magic wand to help Cinderella, Rapunzel, Ariel, Belle, and Tiana restore peace and bring “happily ever after” back to each kingdom. As the Fairy Godmother’s apprentice, players must pursue the imps into each kingdom to prevent them from causing any harm and change them back into friendly sprites. Each Princess world allows players to explore and interact with familiar Disney characters who guide them through missions. Players can also customize their avatar—changing the avatar’s skin tone, hair texture, eye color, etc.—and room in the Fairy Godmother’s castle,  as well as utilize gems that are earned throughout the game to trade for items in the in-game “Wishing Well” store.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New LEGO Batman 2: DC Super Heroes to Save the Day

Warner Bros. Interactive Entertainment and TT Games are partnering to create LEGO Batman 2: DC Super Heroes. The game is now available in North America for Xbox 360, Playstation 3, the Wii, Windows PC, Nintendo DS/Nintendo 3DS handheld systems, and PlayStation Vita handheld system. The video game is a sequel to LEGO Batman: the Videogame.

In LEGO Batman 2: DC Super Heroes, gamers team up with Batman, Robin, and other classic superheroes such as Superman, Wonderwoman, and the Flash. Players embrace the roles of the Caped Crusader, Boy Wonder, and others to go against Lex Luthor and The Joker.

LEGO Batman 2: DC Super Heroes was designed for ages 10 and up.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Ubisoft Releases “The Smurfs Dance Party” Video Game

Ubisoft recently released The Smurfs Dance Party for Wii, based on this summer’s 3-D family movie. In the video game, characters from the film, including Smurfette, Papa Smurf, Clumsy, Brainy, Gutsy, and Gargamel, as well as up to four players, dance along to a wide selection of popular songs.

Featured tracks include “Just The Way You Are,” Katy Perry’s “One of the Boys,” and original songs from The Smurfs, including “Smurfberry-licious” and “Gargamel.” Toys “R” Us is carrying an exclusive edition that includes a bonus track, “Walking on Sunshine.”

Other new Smurfs-themed games include The Smurfs for Nintendo DS and The Smurfs & Co. for Facebook.

Rev Up for the New “Cars 2″ Video Game

Cars fans can race around the world this summer and hone their spy skills. Disney Interactive Studios has released Disney•Pixar’s Cars 2: The Video Game, available on all major gaming platforms.

The game, based on the soon-to-be-released movie Cars 2, will have players take on dangerous missions, attempt to become the fastest race car in the world, and use their espionage skills in combat racing and battle arenas. Avalanche Software developed the game in collaboration with the filmmakers at Pixar Animation Studios.

Players can choose to play as one of more than 20 different characters, including favorites like Mater and Lightning McQueen. Players are emerged in the Cars universe and in different locales around the world, including London, Tokyo  and Italy.

[Read more...]

Toys “R” Us Launches Rio Merchandising Program

Starting next month, Toys “R” Us customers can experience Rio via a new exclusive partnership between the retailer and Twentieth Century Fox. Toys “R” Us stores and Toysrus.com/Rio will offer consumers a first look at the upcoming family film, scheduled to premiere in theaters April 15.

At Toys “R” Us, customers will be able to find a merchandising assortment, including an exclusive toy line from ToyQuest, featuring poseable 3.75-inch mini figures in two packs, eight-inch basic plush pals, 10-inch animated talking plush, nine-inch feature plush and beanies, a nine-inch interactive plush version of Blu and Jewel chained together, and a seven-inch walking and talking plush Luiz bulldog.

Customers who buy the Rio video game, from THQ, for the Xbox and Wii will receive a DVD featuring never-before-seen sneak peeks of the film, while supplies last. Those who purchase the video game for the PlayStation 3 will receive a free Blu-ray version of the DVD.

The retailer has also launched a microsite for Rio merchandise, Toysrus.com/Rio. The site includes movie trailers, exclusive downloadable coloring pages from the Modern Publishing coloring books, and more.

Ubisoft To Include Special-Edition Glove with Initial Michael Jackson Video Game Launch

Ubisoft has announced a special launch and pre-order offer for its upcoming video game Michael Jackson The Experience. The company will include a special-edition glove, reminiscent of the one worn by the King of Pop, with the initial release of the Wii version of the game. The special edition gloves will only be available for no additional cost at launch or if the game is pre-ordered.

Michael Jackson The Experience allows fans to dance to the late pop star’s greatest hits in environments inspired by his music videos and live performances. To date the playlist includes Bad, Beat It, Billie Jean, Black or White, Dirty Diana, Earth Song, Ghost, Rock with You, Smooth Criminal, Speed Demon, The Girl Is Mine, They Don’t Care About Us, Thriller, Who Is It, and Workin’ Day and Night.

[Read more...]