China Toy Fair


New Wild Grinders Action Figures to be Developed by Mattel

Moonscoop, Wild Grinders, and Mattel, Inc. have signed a licensing deal for the new action-oriented, animated TV series, Wild Grinders. The series was created by Rob Dyrdek, a skateboarding icon and reality TV star (MTV’s Rob & Big and Rob Dyrdek’s Fantasy Factory). Mattel will develop, create, and market a new line of action figures, expected to launch this fall in the U.S.