Wicked Cool Toys to Launch Wild Kratts Toy Offering at Toys “R” Us

Nov24.9MediaWild Kratts, the animated adventure series from Kratt Brothers Company and 9 Story Media Group, has reached the No. 1 spot for kids 4 to 8 and kids 6 to 11 across all networks. The strong performance of the brand also extends to toys and books.

Master toy licensee Wicked Cool Toys has launched a toy offering at Toys “R” Us, toysrus.com, and shop.pbskids.com. Due to the line’s strong initial performance, new items have been developed, including a Tortuga playset deluxe power suit with sound, as well as hero and villain packs. The new items were on display at the Dallas Fall Mass Market Preview and are expected to be available at retail next fall. Random House Kids has also released the fist Wild Kratts book in the U.S. and Canada, which needed to be reprinted because initial sales did so well.

The expansion comes shortly after PBS Kids greenlit a fourth season and 9 Story announced new sales of the series to France Télévisions (France), E Junior (United Arab Emirates) and Canal Panda (Portugal). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), Dublin Films (Ireland), VRT (Belgium), Chello Media (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey), and Primetime (Colombia).

PBS Kids, National Recreation and Park Association Partner for Explore the Outdoors Campaign

Screen Shot 2014-03-12 at 10.56.37 AMPBS Kids and the National Recreation and Park Association (NRPA) have partnered again for their annual Explore the Outdoors campaign. PBS Kids will air themed programming and launch online and mobile content beginning April 7 in celebration of Earth Month. PBS member stations and NRPA member parks will also host events throughout the month to encourage families to participate in educational outdoor activities and explorations.

In addition to eco-themed programming weeks and the premiere of The Cyberchase Movie, Earth Day themed episodes will play on PBS Kids on April 22. The season 3 premiere of Wild Kratts will begin on April 7, where episodes throughout the week will show the brothers exploring animals throughout the globe. Arthur’s Outdoor Week kicks off on April 21 and will include the premiere of two new episodes. The episodes will focus on teaching values, patience, sharing, teamwork, and the power of imagination.

The Plum Landing website will launch on April 21. Plum Landing is a new digital project produced by WGBH that uses animated webisodes, online games, free apps, hands-on science activities, and live-action videos. The goal of the website is to teach young kids about nature, ecosystems, and encourage them to be a caretakers of their planet. The webisodes will feature Plum, a purple alien from Planet Blorb, and her five earthling friends going on adventures and exploring ecosystems. Kids can play animated games in the same setting.

PBS Kids will premiere the The Cyberchase Movie in mid-April. The movie will be an eco-themed one-hour special that includes environmental and math topics. Three online games will debut on the Cyberchase website.

9 Story Entertainment Announces Multiple Sales of “Wild Kratts”

Wild Kratts, a co-production between the Kratt Brothers Company and 9 Story Entertainment, is currently being sold internationally. Wild Kratts is a 30 min. comedy television show in which the Kratt brothers tour the world to meet new animals and rescue them by activating their Creature Power Suits. 9 Story announced multiple sales for this series in Eastern Europe, Singapore, Spain, Israel, and Columbia.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.