Toy Fair 2017


C2C Studios

Wild Republic, Project Night Night Partner to Help Homeless Children

440505Wild Republic and the non-profit organization Project Night Night partnered to launch its second annual holiday campaign with a non-profit project providing care packages to children in homeless shelters.

The holiday campaign provides more than 25,000 care packages that include a blanket, a stuffed animal and a book. Customers who spend $35 or more on Wild Republic’s website will receive a complimentary gift and free shipping on their order until Dec. 14. Wild Republic will then donate a stuffed animal to Project Night Night.

Wild Republic Unveils New Look

Final WR_LogoWild Republic revealed its new logo to coincide with the company’s growth.

The original logo, which made its debut in 1999 with it popular hanging monkey line, represented the company’s line of stuffed animals. The new logo is a vivid orange, with the monkey hanging inside the “D” of Wild. The color stands for adventure, while the new monkey stands for the company’s realism of each species in its products.

COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

CuipoGund

Endangered species stuffed animals, from Gund and Cuipo

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved rubberwood musical toys that depict an owl, leopard, and turtle.

And on the plush front, Wild Republic has added vulnerable species such as the Siberian Tiger to its Cuddlekins line. Last but not least, Gund and Cuipo have collaborated on stuffed animals based on the endangered sun bear, emperor monkey, and three-toed sloth, among others. [Read more...]

Games & Puzzles: Wild Republic’s Nature-Themed Games

Wild Republic is launching new children’s nature-themed games that put a “natural twist” on the classics. Games include the Chess Board Game, which uses animal pieces; a double-sided board game called Dino Ludo & Ladders; the new Flippin Frogs and Butterflies games; and Wild Card Games, featuring original artwork of different animals.

For more games & puzzles, read The Toy Book‘s July/August issue. Click here to read!