China Toy Fair


Rainbow Designs Granted Wibbly Pig License

BBC Worldwide has granted a master toy license for its preschool children’s brand Wibbly Pig to Rainbow Designs. Wibbly Pig is based on the books by Mick Inkpen and the television series adapted by Will Brenton.

Rainbow Designs will develop a line of products including Wibbly Pig wooden toys, plush, games, and puzzles, with the first set appearing in February. Subsequent sets are slated for summer 2011 and early 2012, with a possible expansion into the homeware category.