China Toy Fair


Hasbro Rolls Out New Toys for Transformers’ 30th Anniversary

Weaponizers Talking BumblebeeHasbro is celebrating the upcoming 30th anniversary of the Transformers brand with new toy lines, including the first Construct-Bots in the Transformers Prime Beast Hunters style, and Transformers Generations toys that celebrate different incarnations of the Transformers brand from throughout its 30-year history.

Other new toys include the first 10 items in the Thrilling 30, a set of 30 limited-edition toys, available at various locations worldwide, that celebrate the 30th anniversary. The first talking Bumblebee toy for Transformers Prime, Transformers Weaponizers Bumblebee, was also debuted. The unveiling of the toy coincided with the first time Bumblebee talked in an episode of Transformers Prime Beasthunters.

At Comic-Con, the Transformers team revealed the winner of the Fan Built Bot poll, which asked fans to help create a new Transformers character. The winner is a black and red female Autobot jet named Windblade.