Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

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Grosset & Dunlap to Publish New Classic Pooh Books

Grosset & Dunlap, an imprint of Penguin Young Readers Group, has announced that it will publish Disney’s Classic Pooh books, marking the first time that a U.S. publisher will create new stories based on the classic Pooh adventures, and illustrated in the classic E.H. Shepard style. The deal was made between Penguin Young Readers Group and Disney Licensed Publishing, an imprint of Disney Book Group, a division of Disney Publishing Worldwide.

Grosset & Dunlap will publish Disney’s Classic Pooh books in a variety of formats, including hardcover picture books, board books, paperback storybooks, sticker books, and novelty books.

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