Tsumanga Studios, the Scotland-based game developer and publisher, has created a virtual world for girls based on the Winx Club brand. Girls ages 7 to 10 can explore the world of Magix, meet their favorite characters, join the fairies on adventures, and be a part of the Winx Club story. Tsumanga and Rainbow, creator and producer of Winx Club, say the virtual world will offer offline elements kids can enjoy outside of the online game. The Winx Club virtual world will be free to play, and will offer subscriptions for premium content and extended game play. Tsumanga hopes to launch the first Winx Club app in the spring, before the multiplayer virtual world is released in the fall.
Jakks Pacific has launched the new Winx Club doll line available now at Toys “R” Us and Walmart. Girls and their families were invited to transform into Winx Club fairies and enjoy mini makeovers, delicious smoothies, and much more. Check out these photos from the event, held on July 19 in New York City!
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Jakks Pacific, Inc. and Nickelodeon have struck a deal giving Jakks Pacific a multi-territory master toy license to manufacture, distribute, and market a line of toys and other products based on the animated action and fantasy series, Winx Club. The Winx Club product line by Jakks is scheduled to launch in fall 2012 to coincide with the premiere of the new CGI episodes of Winx Club. The product lineup will span multiple categories, including dolls, play sets, role play, dress-up, and Halloween costumes. The agreement is for the U.S., Canada, UK, Australia, New Zealand, Chile, Colombia, Ecuador, Mexico, Panama, Peru, and Venezuela.
Winx Club, a co-production by Rainbow S.p.A. and Nickelodeon, will begin airing on Nickelodeon later this month.