National CASA Association, Toy Industry Foundation Launch National Partnership with Volunteer Event

National CASA (Court Appointed Special Advocates) Association and the Toy Industry Foundation have partnered at the national level to provide toys and increase the number of trained CASA volunteers to benefit children in the foster care system. The Toy Industry Foundation will donate more than 25,000 toys to CASA this year. The launch of this partnership will take place at the Toy Industry Foundation’s Play Your Part volunteer event on April 5 in Los Angeles.

National CASA, a network of 946 community based programs that recruit, train, and support citizen-volunteers to advocate for the best interests of abused and neglected children in courtrooms and communities, will be working with CASA programs across the country to identify and distribute the donated toys to children in the foster care system.

Former foster youth, CASA volunteers, and special guests will share their personal stories at Play Your Part, joining more than 100 Toy Industry Foundation volunteers from Southern California toy companies to package and sort more than 16,000 toys for local foster youth. Walmart is donating the use of two tractor-trailers to ship toys to destinations throughout Southern California, and World Vision has donated the space for the event. Mattel, Leapfrog Enterprises, Funrise Toy Corporation, and Women in Toys are additional event sponsors.

President of The Alexander Doll Company Receives Wonder Women of Toys Award

Gale Jarvis, president of The Alexander Doll Company, was named Manufacturer of the Year at the Women in Toys’ 9th annual Wonder Women of Toys Licensing and Entertainment Awards dinner held during the American International Toy Fair. The annual dinner recognizes and celebrates the most outstanding women in the toy industry. The Wonder Women of Toys award was presented to Gale Jarvis by Shirley Price of Funrise.

During Jarvis’ tenure, the Alexander Doll Company has developed licensed brands, including Madeline, Eloise, Fancy Nancy, Pinkalicious, Radio City Rockettes, Peanuts, Olivia, Ugly Betty, Desperate Housewives, and more.

Jarvis spearheaded and is credited with the company’s venture into a new category of fashion dolls, which has included couture dolls styled by innovative fashion designers like Jason Wu. She has also been responsible for adding to the classic family of familiar faces with new sculpts for dolls from the Alex doll line, as well as one of Judy Garland, Greta Garbo, and Marlene Dietrich for the company’s Screen Legend Series.

Women In Toys Extends Application Deadline for Walmart Pitch Event

The application deadline for Women in Toys (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during the American International Toy Fair, which allows WIT members to pitch their products to Walmart.

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Women In Toys Extends Application Deadline for Walmart Pitch Event

The application deadline for Women in Toys‘ (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during New York Toy Fair, which allows WIT members to pitch their products to Walmart. [Read more...]

Women In Toys, Walmart to Collaborate at Toy Fair

A new collaboration between Women in Toys (WIT) and Walmart will help women-owned businesses of all sizes pitch their products to Walmart during the American International Toy Fair in February.

Through the Women in Toys–Walmart Women’s Global Economic Empowerment Initiative, WIT will host its version of speed-dating at Toy Fair, offering women-owned businesses a chance to pitch their children’s products, product lines, and brands to the retailer. The initiative will help Walmart reach its goal of sourcing $20 billion from women-owned businesses by 2016. [Read more...]

Women in Toys Honors ‘Wonder Women’ in the Industry

On the opening night of the 109th American International Toy Fair, more than 50 of the most influential and impactful women business leaders in toys, licensing, and children’s entertainment were honored at the 8th Annual Wonder Women of Toys, Licensing, and Entertainment Awards Dinner in New York City. More than 300 industry executives attended the newly revamped event, hosted by Women in Toys (WIT), as they honored the 2012 Wonder Woman Award winners, including Adventure Publishing Group’s own Jackie Breyer and Laurie Schacht.

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Last Chance to Nominate for the 8th Annual Wonder Women Awards Dinner

Nominations are open for the 8th Annual Wonder Women of Toys, Licensing, and Entertainment Awards, celebrating the most “Make it Happen” women in the industry.

This year’s Wonder Women Awards Dinner (February 12) will be held at a brand-new location, The Lighthouse at Chelsea Piers. Nomination categories that will recognize the powerhouse movers and shakers in the toys, licensing, and entertainment industries include designer/inventor, digital and gaming, entertainment, entrepreneur, journalism/social media, licensee, licensing agents, licensor, lifetime achievement, manufacturer, marketing/advertising/branding, public relations/communications, publishing, retailer, rising star, sales, and social responsibility.

Nominations are being accepted through January 25, and cost $150 per nomination, per category. Sponsorships and tables for the event are also available. To date, the 2012 list of sponsors include The Toy Book, Brandberry, Imperial Toy, Jakks Pacific, Serenata Group, The Bridge Direct, Toy Industry Association, and Toys “R” Us.

To nominate, for dinner reservations or sponsorships, or to join Women in Toys, visit www.womenintoys.com.

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Nominations Now Open for 8th Annual Wonder Women Awards Dinner

Nominations are now open for the 8th Annual Wonder Women of Toys, Licensing, and Entertainment Awards, celebrating the most “Make it Happen” women in the industry.

This year’s Wonder Women Awards Dinner (February 12) will be held at a brand-new location, The Lighthouse at Chelsea Piers. Nomination categories that will recognize the powerhouse movers and shakers in the toys, licensing, and entertainment industries include designer/inventor, digital and gaming, entertainment, entrepreneur, journalism/social media, licensee, licensing agents, licensor, lifetime achievement, manufacturer, marketing/advertising/branding, public relations/communications, publishing, retailer, rising star, sales, and social responsibility.

Nominations received through November 31 will cost $75 per nomination, per category. Nominations received December 1-31 will cost $100 per nomination, per category. Nominations received January 1-25 will cost $150 per nomination, per category.

Sponsorships and tables for the event are also available. To date, the 2012 list of sponsors include The Toy Book, Brandberry, Imperial Toy, Jakks Pacific, Serenata Group, The Bridge Direct, Toy Industry Association, and Toys “R” Us.

To nominate, for dinner reservations, sponsorships, or to join Women in Toys, visit www.womenintoys.com.