COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

Parents Get a New, Not-So-Secret Headquarters with Launch of DC Comics Fan Family Blog

Fans both young and young at heart will get even more of the iconic characters they love as DC Entertainment unveils the DC Comics Fan Family blog. This new family-friendly site is designed to deliver the best of the celebrated super heroes, including Superman, Batman, and Wonder Woman, with a slew of family-oriented content for parents to share with their kids.

The DC Comics Fan Family blog will serve as an online hub for all DC Entertainment family-friendly news and information and offer readers a variety of content including DC Comics-themed activity sheets, DIY craft projects, guest blog posts featuring DC Comics talent, and the chance for fans to see their own artwork featured with a variety of creative submission contests.

The blog will also feature the recently announced nationwide contest with Capstone, “Be a Super Hero. Read!” in which students in grades three through six are encouraged to write about the real heroes in their lives.

To learn more about the DC Comics Fan Family blog, visit www.dccomicsfanfamily.com.

Mezco Reveals Summer Lineup

Mezco Toyz has introduced the Dark Knight, Wonder Woman, and Catwoman Key Ring Mez-Itz as part of their 2012 Summer Exclusive lineup. The 6-inch Dark Knight Mez-Itz Mega Scale Batman is based on Batman’s look from Christopher Nolan’s film trio and features a  cloth black cape. The 6-inch Metallic Wonder Woman Mez-Itz, the first female character in the DC Universe lineup, features sculpted hair, a metallic finish, and a rope Lasso of Truth. The Catwoman Key Ring 2-inch Mez-Itz features the feline fatale villain and a sturdy metal clasp. All Mez-Itz feature five points of articulation.

Other new products include the the Glow-in-the-Dark Mumm-Ra and Decayed-form Mumm-Ra two-Pack, the Metallic Earthworm Jim Action Figure, and the Living Dead Dolls Resurrection Set: Series 6.

Based on the original animated series, Mezco’s 14-inch Mumm-Ra features eight points of articulation and a cloth cape and bandages. The summer exclusive features a glow-in-the-dark blue skin and comes with a Decayed Form Mumm-Ra, showing him in his natural, decrepit state.

The Metallic Earthworm Jim Action Figure comes with a game-accurate plasma blaster and a special metallic-finish ultra-high-tech-indestructible-super-space-cyber-suit. The 6-inch scale Earthworm Jim features eight points of articulation. This edition comes with an alternate “bendy” unsuited worm body and a special “groovy” head sculpt.

The Living Dead Dolls Resurrection Set: Series 6 features Demonique, Blue, Schitzo, and Ms. Eerie. All four feature glass-like eyes. Each member of this limited edition quartet of the damned comes with its own death certificate and is entombed in its own coffin. All of Mezco’s Summer Exlusives will be available on their new website and at San Diego Comic Con at booth 3445.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Wonder Woman Series Reportedly in the Works

According to ICV2.com, Warner Bros. is producing a new television series featuring Wonder Woman. The show is being written and produced by David E. Kelley (Boston Legal, The Practice, Ally McBeal). Deadline Hollywood is reporting that the series will be shopped to networks soon.

Wonder Woman recently debuted a new costume in her comic book series.