Toy Fair 2017


C2C Studios

Jakks Pacific Introduces Batman v Superman: Dawn of Justice Big Figs

JakksBigFigsJakks Pacific has has expanded its Big Fig action figure line with new superheroes inspired by Batman v Superman: Dawn of JusticeThe assortment includes Batman, Superman, and Wonder Woman as fully articulated action figures. The new figures are available in 20-inch and 31-inch scales at retailers nationwide.

DC Super Hero Girls Make Debut During March 19 Special

2016-02-DC-Super-Hero-Girls-1Super Hero High will premiere on Boomerang March 19, featuring the lineup of female superheroes from DC Super Hero Girls, the new comic universe from Warner Bros. Consumer Products, DC Entertainment, Warner Bros. Animation, and Mattel. In addition to the hour-long special, exclusive shorts inspired are also now available to view on the Cartoon Network video app. [Read more...]

Party City Extends Portfolio Licensing Partnership with Warner Bros. Consumer Products

Party City and Warner Bros. Consumer Products extended their portfolio licensing partnership to develop and market a full range of costumes and costume accessories that will be available for Halloween. Warner Bros. properties, such as The Wizard of Oz, Harry Potter, and Scooby Doo, will be available at Party City and Halloween City retail locations. Next year, Party City will also offer a range of costumes and accessories of DC Comic Super Heroes including Batman, Superman, and Wonder Woman.

Toy State Partners with WBCP for DC Super Friends

ToyStateLogoToy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP).

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Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero Franchise

DCSuperherogirlsThis fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains.

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DC Collectibles to Release Justice League: Gods & Monsters Action Figures

DC Collectibles will launch a new 6-inch action figure line based on the upcoming direct-to-video DC Universe animated film, Justice League: Gods & Monsters. The first wave of figures will consist of Batman, Superman, and Wonder Woman, and will be available in stores this fall.

The official trailer, featuring Justice League: Gods & Monsters producer and animator Bruce Timm, includes a preview of the action figure line:

LEGO Dimensions Introduces a Whole New Universe of Play This Fall

LegoDimensions2,StarterPackWarner Bros. Interactive Entertainment, TT Games, and The LEGO Group will launch LEGO Dimensions, which merges physical Lego brick building with interactive console game play. Scheduled for release on September 27, the game will fuse a number of fan-favorite LEGO universes together, including DC Comics, The Lord of the Rings, The Lego Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, and more.

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The Art of the Brick to Feature Lego Sculptures Inspired by DC Comics

TheArtoftheBrick,DCComicsWarner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is collaborating with The Art of the Brick to create a contemporary art exhibition featuring large-scale sculptures, inspired by DC Comics superheroes and super-villains and made entirely out of Lego bricks. The new exhibition, The Art of the Brick: DC Comics, created by artist Nathan Sawaya, will feature Sawaya’s take on the breadth and depth of the characters and stories from DC Comics’ 80-year history, told through his Lego lens. [Read more...]

Gund Adds to Its Core Line and Licensed Properties

GundLogoThis year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat. [Read more...]

Mattel and Warner Bros. Extend Strategic Relationship for DC Comics Universe

Batman EvergreenWarner Bros. Consumer Products (WBCP), with DC Entertainment, has extended its alliance with Mattel Inc. with a new multi-year agreement granting Mattel rights to continue as master toy licensee for the DC Comics universe of characters. Under these terms, Mattel is granted unprecedented access to the DC Comics vault of characters, which includes more than a thousand DC Comics superheroes and super-villains, such as Batman, Superman, Wonder Woman, The Flash, Green Lantern, and The Joker. The deal continues Mattel’s support of DC Comics across its entire portfolio of core brands, including Hot Wheels, Matchbox, Barbie, Mattel Games, and Fisher-Price.

In addition to existing characters and content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation, and TV projects that are developed and produced during the term of the agreement. Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: Batman v Superman: Dawn of Justice, which is set for a summer 2016 release, and the recently announced Justice League film to follow. [Read more...]