CDPQ Invests in Wooky Entertainment Inc.

Wooky Entertainment LogoCaisse de dépôt et placement du Québec (CDPQ) has invested $6 million in Wooky Entertainment Inc., a Montreal company specializing in the creation of games and toys intended mainly for the preteen market. The investment is part of CDPQ’s strategy of supporting promising Quebec companies in their growth and international expansions.

[Read more...]

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

[Read more...]

GUEST COMMENTARY: Montreal Toy Maker Wooky Entertainment Roars onto the World Stage

by Simon Forsyth, Media Relations Advisor, Corporate Communications, Export Development Canada

WookyEntertainmentAs kids we needed toys. They spurred our imaginations, occupied our days, and generally brought joy to our then simple lives. But our love for them was fickle–we’d obsess over them one day, discard them the next, and soon beg for new ones.
[Read more...]

Charmazing and Toys “R” Us Team Up for Upcoming Demo Events

A Charmazing display, from the October 19 launch event of Charmazing, at the Toys “R” Us Times Square store.

Charmazing, a brand of charm-bracelet-making kit from Wooky Entertainment, has upcoming events planned that will take place at Toys “R” Us-operated locations. These will be demo events, in which store associates will show off Charmazing kits, as well as hand out Charmazing bracelets while supplies last. The events are scheduled for November 22, and will take place at the FAO Schwarz flagship store at 767 Fifth Avenue, from 1 to 5 p.m.; and at Toys “R” Us stores chainwide.

In addition, on November 23, at Toys “R” Us Times Square from 8 to 10:30 a.m., Toys “R” Us and the Charmazing brand will host the Uniformed Firefighters Association Widow’s and Children’s Holiday Party, benefiting families who have lost a loved one in the line of duty. Activities will include Santa Claus arriving aboard a FDNY fire truck, as well as a marching band performance. In addition, some attendees will have the opportunity to take home charm bracelets.

Charmazing Collection Available Exclusively at Toys “R” Us

toysrusThe new Charmazing by Style Me Up collection from Wooky Entertainment is now available exclusively at Toys “R” Us stores nationwide and online at Charmazing offers young designers a chance to create custom charm bracelets, which they can wear, share, and gift. Additionally, kids can scan their Charmazing charms into a virtual world where they can trade with friends and connect with other designers via a new app. The app is free and available for download from the Apple App Store and Google Play to coincide with the product launch.

Charmazing kits provide tweens with more than 100 different charms in 11 themed collections categorized in two worlds: Karma and Nature. The collection includes Charmazing Let’s Get Started, Charmazing Charmastation, Charmazing Color Me Up!, and the Charmazing Deluxe Kit.

COMMENTARY: Toys to Brave the Chilly Weather

Fall is one of the most beautiful times of the year, but it can also start to get very chilly. I know that in New York City, I’m layering my clothes and bundling up, preparing for (an always windy) winter. Fall for kids means back to school and less outdoor play, which can lead to a bummed out little one. Outdoor play is fun because it’s physical—you run faster, the toys fly higher, and of course there’s always the option of shooting water out of most of those toys. But just because the play is moving inside and becoming a little less physical, doesn’t mean it has to be less fun.

The holidays mean gift-giving, and while guides like our Toy Insider 2013 Holiday Gift Guide are packed with a ton of options, including scooters and flying toys, I’ve also got some suggestions of toys to give that kids can enjoy right away—without having to play in the cold weather.

drawsomethingThe Draw Something Party game, from Hasbro, is a great game for the whole family. Based on the popular app, Draw Something Party allows players to draw on the double-sided, glowing drawing screen with their finger or the stylus included. The person drawing selects one of the three words on the card, holds the glowing screen between him or herself and the guesser, and places the card with the scrambled letter facing the guesser. As the screen glows and the drawer draws, the guesser tries to figure out what is being drawn using the scrambled letters as a guide. And just like in the app, the difficulty of the word yields a different amount of coins when guessed correctly. [Read more...]

Car Enthusiasts Can ‘Supe Up’ their Ride with Design Masters

Young car designers can detail their rides with Wooky Entertainment Inc.’s Design Masters collection of sophisticated technical drawing sketchbooks that put them in the drivers’ seat.  Developed specifically for boys, this year’s new “models” feature a range of Ford-licensed wheels for them to trace, color, and detail precisely to their own specifications.

design masters logoThis year, Design Masters adds The Ford Motor Company to its “showroom” with five debut vehicle models. Each one presents base model vehicles and color instructions for kids ages 7 and up to follow or creatively interpret into their concept car. Artists get to choose the wheels, spoilers, bumpers, and emblem, as well as a range of car parts to create their very own vehicle designs.

The new Design Masters offerings the existing lineup, which includes Lamborghini Gallardo, Aventador LP700-4, and Sesto Elemento sketchbooks. Wooky Entertainment has also launched a Design Masters website at

Wooky Entertainment Assembles Colorful Block Crayon Lineup

A rainbow of play opportunities await toddlers and preschoolers with all-new additions to Wooky Entertainment’s Block Crayon product range. This year, Wooky Entertainment introduces a linr full of creativity-centered Block Crayon offerings, including Block Crayon Color & Stow Pony Stable.

The new Block Crayon products include themed playsets as well as coloring book ensembles and accessories that feature the line’s signature color-saturated, non-toxic, and odorless crayons. The range includes single- and double-tipped blocks embossed with letters, numbers, objects, and an array of 3-D sculpted characters. [Read more...]

The Sky’s the Limit with Artzooka! Craft Kits from Wooky Entertainment

From craft kits to activity books and more, Wooky Entertainment’s Artzooka! line of imagination-stimulating offerings empowers kids to create a range of artful and practical playthings and decorative accessories for hours of creative fun. Based on the energetic and ever-artistic Artzooka! TV series for school-age kids from CCI Entertainment, the new Artzooka! collection provides more inventive opportunities for kids to express themselves in clever and resourceful ways.

Check out these new additions!

  • Surprise Match Boxes: Kids can create their own mini puppets that double as secret compartments for tiny treasures–and then entertain their friends and family with plays featuring their new characters. The kit includes two “Match” boxes, a sticker sheet, and cardboard accessories.
  • Cupcake Creations: A whole new reason to love cupcakes (as if anyone needed one)! This kit lets kids turn cupcake holders into the main ingredient for creating super-cool animals for hours of play. Includes 20 cupcake molds, cardboard accessories, and a glue container. [Read more...]

All the New Specialty Games and Puzzles Fit to Print, and Then Some

The Toy Book‘s July/August issue showcases new puzzles and games for mass and specialty retail. We received dozens of submissions fit to print, beyond what fit on our printed pages. Here’s a look at 10 more specialty games and puzzles after the jump.

[Read more...]