According to The NPD Group, following tepid UK toy sales in April, May sales increased 12 percent while units rose 26 percent compared to May 2009. This is the first time since January that unit growth outpaced sales. Toys sold under £5 accounted for 73 percent of all units purchased in May, up 32 percent from the same month in 2009.
NPD reported that the No. 1 toy for May was Panini’s Official FIFA stickers. The stickers accounted for 29 percent of all units sold within the “all other” toys category for the month, and averaged around 49 pence. Citing the “all other” category as a major source of growth, The NPD Group stated that value in this category was up 44 percent, while unit growth for the category rocketed, increasing 149 percent compared to last May. FIFA, Pro Sports, and Match Attax were the top three properties for the category.