According to The NPD Group, sales of World Cup-themed toys have been growing since the start of the year, as fever for the event starts to take hold across the UK. One toy out of every nine sold, or over 9.1 million toys, have been linked to the competition.
More than one quarter, or 27 percent, of all toys sold in the week commencing May 11 were related to the tournament, with the best-selling toy that week being Panini’s World Cup Brazil Official sticker album. Two other items in the top 15 directly linked to the competition were also collectibles: Panini’s World Cup Blister pack of 50 stickers and Topps Match Attax England trading cards. [Read more...]