China Toy Fair


Worlds Collide as World Tech Meets the Marvel Universe

WorldTechToysWorld Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.

The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.

COMMENTARY: Comics’ Timeless Heroes (and Villains) Are Still Loved by Today’s Kids

Superman-First-Comic-Action-Comics-No-1-222x300Kids these days may not know that Superman, Spider-Man, and Batman (among many, many others) hailed from glorious comic books first published in the 1930s, costing someone 10 cents an issue on the stands. They also may not realize how well some have held their value, being that the very first Superman comic, Action Comics No. 1, supposedly goes for $3.2 million dollars—but let’s not get too sidetracked.

The real point here is that today, September 25, is National Comic Book Day, and it’s hard to imagine the toy aisles without the superheroes and villains who once upon a time, were neither action figures nor stars on the silver screen played by big-league actors and actresses; but instead, started out as hand-illustrated drawings on a comic strip. [Read more...]

World Tech Toys Signs Deal with WWE

WorldTechToysWorld Tech Toys has signed a licensing agreement with World Wrestling Entertainment Inc. (WWE) to design and manufacture licensed R/C helicopters based on WWE superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and others.

“The WWE deal adds more muscle to our already robust portfolio of top licensed R/C helicopters and other vehicles,” said Ben Ibarra, World Tech Toys Vice President. “We’re beyond excited to bring WWE R/C to market, and expect both R/C and WWE fans will be as well.”

World Tech Toys is behind electric-powered R/C copters featuring built-in gyroscopes that automatically stabilize the craft, so users can focus on flying or hovering. Along with its own proprietary line of R/C toys, the company offers a variety of flying and driving R/C toys based on pop culture brands.

Ghostbusters Celebrates 30th Anniversary with Licensing Program

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters, one of the most successful film franchises of all time, will be celebrating its 30th  Anniversary next year. Sony Pictures Consumer Products (SPCP) will launch an all new program targeting the core fan base with products in categories such as apparel, toys, construction, collectibles, and publishing through partnerships. SPCP will participate in events and engage in new partnerships sure to excite fans new and old.

SPCP has partnered with pop culture art gallery, Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing, and apparel licensees supporting the anniversary are Mattel Inc., IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kientai, and BCI. Funko and Underground Toys will produce collectibles and novelty products.