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Mattel Launches WWE Toy Line Worldwide
January 5, 2010 By
World Wrestling Entertainment and Mattel, Inc. have debuted a comprehensive portfolio of WWE action figures and toys for both kids and collectors on store shelves worldwide. Mattel will manufacture, market, and distribute the line. Mattel’s FlexForce Action Figures utilize flex-loaded arms and legs to execute the trademark maneuvers made famous by WWE Superstars such as John Cena, CM Punk, and Rey Mysterio. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone, and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds.
