China Toy Fair


World Tech Toys Signs Deal with WWE

WorldTechToysWorld Tech Toys has signed a licensing agreement with World Wrestling Entertainment Inc. (WWE) to design and manufacture licensed R/C helicopters based on WWE superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and others.

“The WWE deal adds more muscle to our already robust portfolio of top licensed R/C helicopters and other vehicles,” said Ben Ibarra, World Tech Toys Vice President. “We’re beyond excited to bring WWE R/C to market, and expect both R/C and WWE fans will be as well.”

World Tech Toys is behind electric-powered R/C copters featuring built-in gyroscopes that automatically stabilize the craft, so users can focus on flying or hovering. Along with its own proprietary line of R/C toys, the company offers a variety of flying and driving R/C toys based on pop culture brands.

WWE Slam City Launches with Mattel Toy Line

WWESlamCityMattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.

Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.

The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.

Mattel, WWE Extend Partnership Until 2019

WWEMattel Inc. and World Wrestling Entertainment (WWE) will be extending their global master toy licensing agreement through 2019.

Since 2009, Mattel and WWE have developed a diverse portfolio of toys currently available in more than 50 global markets around the world. WWE has ranked as the No. 1 action figure property in the U.S., ranging from FlexForce figures that incorporate signature WWE Superstar moves to plush Brawlin’ Buddies.

“We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel.

Underground Toys’ 2014 Licensed Product Line to Debut at Toy Fair

UndergroundToyslogoUnderground Toys will be releasing new licensed merchandise at this year’s American International Toy Fair. New brand licenses include World Wrestling Entertainment (WWE), Anchorman, Teenage Mutant Ninja Turtles, The Walking Dead, and Vikings. Highlights from these ranges include a Walking Dead apron, all-new WWE talking character plush, Teenage Mutant Ninja Turtles talking soft bag buddies, and a “classy” Anchorman Ron Burgundy moustache bottle opener.

Underground will also be displaying classic and new products from existing ranges, with many of the new items set for release this year. Doctor Who merchandise includes The Other Doctor’s Sonic Screwdriver, action figures based on The Other Doctor and The Twelfth Doctor (played by actors John Hurt and Peter Capaldi, respectively), and the Doctor Who Mr. Potato Head collection.

An extensive range of Star Wars gifts and home products will also be revealed, some of which will be publicized for the first time. Inserting a degree of fun into classical play, a large variety of Underground’s merchandise will now begin to incorporate movement, sound effects, and spoken phrases: For example, the plush Star Wars Action Yoda features both movement and sound.

The Toy Book’s Toy Report 01/05/10

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

Mattel Launches WWE Toy Line Worldwide

World Wrestling Entertainment and Mattel, Inc. have debuted a comprehensive portfolio of WWE action figures and toys for both kids and collectors on store shelves worldwide. Mattel will manufacture, market, and distribute the line. Mattel’s FlexForce Action Figures utilize flex-loaded arms and legs to execute the trademark maneuvers made famous by WWE Superstars such as John Cena, CM Punk, and Rey Mysterio. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone, and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds.

[Read more...]