China Toy Fair


Brandberry Enters Partnership with Worx Toys

PoopeezLicensing agency Brandberry has signed Worx Toys as its master toy partner. They will be focusing efforts on a book and plush program that introduces the characters from the Poopeez brand, which is aimed at all ages.

“Developing a children’s property that engages kids, equally as much as adults, is no easy feat,” said Gene Khasminsky, the president of Worx Toys. “Children ages 3 to 6 find the subject of poop to be the funniest on the planet, while the tastefully crafted potty humor is equally as engaging for adults.”

Poopeez is inspired by bathroom humor, but its characters have humanistic qualities and unique personalities. Current Poopeez licensees include Bare Tree Media, which is launching virtual goods, and Alley Oop Toys as the novelty toys licensee.

Video: Kid Stuff PR Media Party at Toy Fair

Kid Stuff PR hosted a Media Party at Toy Fair New York to showcase products from companies such as Mandy and Pandy, Marshmallow Fun, Prime Time Toys, Kids Preferred, and more. Learn more: